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Canada September 2018: Jeep, Subaru defy steepest decline this decade

Jeep sales are up 24.9%, helped by the Wrangler (+62%). Picture motortrend.com

* See the Top 15 groups, Top 37 brands and Top 265 models by clicking on the title *

New light vehicle sales in Canada are currently enduring a negative streak without precedent this decade: September, down 6.7% year-on-year to 174.719 units, marks the steepest fall this decade, the 7th consecutive month of decline and the 9th drop in the past 12 months. The year-to-date tally is now down 1.4% to 1.572.531 units. If confirmed by the time 2018 comes to an end, this would be the first year since 2010 that light vehicle sales drop year-on-year in Canada. However the 2 million annual units, a milestone that has only been reached last year, may still be achievable – with a FY2018 BSCB estimate of 2.014.000 units at this stage. According to local consultancy Desrosiers whose figures are slightly lower due to the absence of some luxury brands such as Tesla, light trucks shift back into negative for the 2nd time in the past 3 months at -4.7% to 123.696 units and 71.5% share vs. 69.4% a year ago. This is the second highest ever light truck share in Canada below the 73.2% hit last January. Passenger cars continue to freefall at -13.7% to 49.278 and 28.5% share vs. 30.6% in September 2017. Year-to-date however, light trucks are up 2.2% to 1.101.391 and 70.3% share vs. 67.7% over the same period in 2017 and passenger cars down 9.7% to 464.519 and 29.7% share vs. 32.2%.

The Honda Accord (+26%) defies the freefalling passenger car dynamic. Picture motortrend.com

Ford Motor (-14.1%) remains the best-selling group in the country despite a hefty fall, followed like last month by General Motors (-6.1%) roughly matching the market and Toyota Motor (-8.3%) falling slightly faster. Nissan Motor (-0.5%), FCA (-3.8%) and Honda Motor (-4.8%) resist best among the big players but Hyundai-Kia (-13.5%), Mazda (-11.3%) and the Volkswagen Group (-7.2%) are in difficulty. Further down, Tesla (+385.7%), Volvo Cars (+41.5%), Subaru (+9.4%) and the BMW Group (+5.1%) post cool gains, Jaguar-Land Rover (-4.9%) edges down but Daimler AG (-19.1%) freefalls. Brand-wise, Ford (-14.4%) and Toyota (-8%) dominate but with lower shares with Honda (-4.3%) rounding up the podium but tilting into YTD negative territory and Chevrolet (-10.4%) struggles at #4. GMC (+0.6%) edges up to sign the only year-on-year gain in the Top 10 just as Nissan (-2.3%) and Hyundai (-2.9%) contain their fall. Further down, Genesis (+170%), Jeep (+24.9%), Bentley (+20%), Infiniti (+19.2%), Porsche (+13.2%), Buick (+12.9%) and BMW (+5.5%) all impress.

The Dodge Durango shoots up 161% year-on-year in Canada. Picture motortrend.com

In the models ranking, similarly to the U.S. the uncontested market leader, the Ford F-Series (-15%) is down sharply but remains by far in the lead at just under 14.000 sales, double the amount of the the Ram Pickup (-11%) under 7.000. The Honda Civic (+1%) at #3 overall and the Hyundai Elantra (+9%) at #9 are the only Top 10 nameplates in positive, a surprising situation given the depressed nature of passenger car sales in Canada. The Toyota RAV4 (-4%) remains the best-selling SUV above the Honda CR-V (-6%) while the Ford Escape (-27%) is losing the battle. The GMC Sierra (-7%) and Chevrolet Silverado (-18%) are in difficulty this month. Outside the Top 10, the Dodge Durango (+161%), Jeep Wrangler (+62%), GMC Terrain (+43%), Subaru Forester (+39%), Buick Encore (+38%), Mitsubishi Outlander (+32%), Jeep Grand Cherokee (+31%), Honda Accord (+26%) and Chevrolet Cruze (+23%) are among the best performers. The Hyundai Kona (#29) and Tesla Model 3 (#33) are the most popular newcomers (<12 months).

Previous month: Canada August 2018: Ford F-Series shines in 6th monthly decline

One year ago: Canada September 2017: Sales up 8%, headed to first year above 2m

Full September 2018 Top 15 groups, Top 37 brands and Top 265 models below.

Canada September 2018 – groups:

PosGroupSep-18%/17Aug2018%/17PosFY17
1Ford Motor Co.26,53114.6%-14.1%1239,21815.2%-2.8%11
2General Motors25,56614.1%-6.1%2231,79514.7%-0.3%22
3Toyota Motor Co.20,18711.1%-8.3%4175,37811.1%0.0%44
4Fiat Chrysler Automobiles17,7409.8%-3.8%6186,55512.0%-12.5%33
5Honda Motor Co.17,3039.5%-4.8%5154,7749.8%0.1%66
6Hyundai-Kia17,2049.5%-13.5%3158,43910.1%-3.0%55
7Nissan Motor Co./Mitsubishi15,4318.5%-0.5%7136,0718.6%3.2%77
8Volkswagen Group10,7945.9%-7.2%890,2335.7%3.5%88
9Mazda6,1013.4%-11.3%958,7863.8%3.1%99
10Subaru5,6223.1%9.4%1043,5772.7%6.3%1010
11BMW Group4,6442.6%5.1%1135,1162.2%3.9%1212
12Daimler AG3,8502.1%-19.1%1238,2082.5%-4.0%1111
13Tesla (e)1,7000.9%385.7%156,2170.4%300.8%1515
14Jaguar-Land Rover1,2680.7%-4.9%1311,0980.7%5.2%1313
15Volvo Cars NA7780.4%41.5%147,0660.4%43.2%1414

Canada September 2018 – brands:

PosBrandSep-18%/17Aug2018%/17PosFY17
1Ford25,76014.2%-14.4%1232,95614.8%-2.7%11
2Toyota18,0389.9%-8.0%2157,83910.0%0.8%22
3Honda15,4508.5%-4.3%3139,7538.9%-0.1%33
4Chevrolet14,0617.7%-10.4%4133,7758.6%1.2%44
5Nissan11,9296.6%-2.3%6106,2786.7%1.4%55
6Hyundai11,6686.4%-2.9%599,6386.3%-3.6%66
7GMC8,6834.8%0.6%774,7484.7%-1.8%78
8Ram7,2494.0%-10.9%871,8814.6%-15.5%87
9Volkswagen6,6183.6%-12.5%1154,3363.4%2.9%1213
10Mazda6,1013.4%-11.3%1058,7863.8%3.1%1011
11Subaru5,6223.1%9.4%1343,5772.7%6.3%1414
12Kia5,4013.0%-30.9%957,7813.7%-3.3%119
13Jeep5,0332.8%24.9%1259,0523.9%8.6%912
14Dodge4,7172.6%-13.0%1444,6812.9%-25.6%1310
15BMW3,9142.2%5.5%1629,7371.8%4.2%1616
16Mercedes3,8222.1%-19.1%1537,9442.4%-4.0%1515
17Audi3,2801.8%0.1%1729,0941.8%4.1%1717
18Lexus2,1491.2%-11.2%1917,5391.1%-6.1%1918
19Mitsubishi2,0581.1%-0.5%1820,0861.3%14.9%1819
20Acura1,8531.0%-9.1%2015,0210.9%1.9%2020
21Buick1,8491.0%12.9%2113,9980.9%-0.7%2121
22Tesla (e)1,7000.9%385.7%296,2170.4%97.4%2931
23Infiniti1,4440.8%18.2%239,7070.6%1.8%2224
24Cadillac9730.5%-23.8%229,2740.6%-8.9%2323
25Land Rover8700.5%-2.8%257,6600.5%11.1%2525
26Porsche8600.5%13.2%266,4510.4%5.3%2726
27Volvo7780.4%41.5%247,0690.4%43.3%2628
28Lincoln7710.4%-2.2%276,2620.4%-3.3%2827
29Mini7210.4%3.0%285,2970.3%2.1%3029
30Chrysler5320.3%-10.9%318,5770.6%-21.0%2422
31Jaguar3980.2%-9.1%303,4380.2%-5.9%3130
32Genesis1350.1%170.0%321,0200.1%169.8%3335
33Alfa Romeo1070.1%-1.8%331,1920.1%123.2%3234
34Fiat600.0%-60.5%345480.0%-75.0%3532
35Maserati420.0%-41.7%356240.0%-35.9%3433
36Smart280.0%-15.2%362640.0%-4.7%3636
37Bentley180.0%20.0%371560.0%3.3%3737

Canada September 2018 – models:

PosModelSep-18/17Aug2018/17PosFY17
1Ford F-Series13,918-15%1115,788-6%11
2Ram Pick-up6,903-11%368,120-16%22
3Honda Civic6,0611%256,091-1%33
4Toyota RAV45,318-4%641,0233%76
5GMC Sierra5,206-7%444,950-7%44
6Honda CR-V4,923-6%742,74813%67
7Chevrolet Silverado4,721-18%544,743-2%55
8Toyota Corolla4,304-8%937,900-9%88
9Hyundai Elantra4,0329%833,456-9%1011
10Ford Escape3,855-27%1034,928-6%99
11Nissan Rogue3,467-7%1132,373-2%1112
12Chevrolet Cruze2,79823%1722,012-1%1316
13Hyundai Tucson2,776-13%1222,002-9%1413
14Dodge Grand Caravan2,533-35%1324,375-34%1210
15Mazda CX-52,277-7%1820,6968%1717
16Mazda32,267-5%1421,164-4%1615
17VW Golf2,042-4%1917,601-7%2018
18Hyundai Santa Fe1,985-24%1518,740-15%1814
19VW Tiguan1,984-14%2114,49445%2532
20Chevrolet Equinox1,854-11%2617,176-10%2119
21Nissan Qashqai1,79015%2014,754181%2456
22Jeep Cherokee1,78414%1618,6312%1920
23Ford Explorer1,624-5%2214,7947%2323
24VW Jetta1,545-11%2510,723-26%3622
25Jeep Wrangler1,53562%2421,30968%1524
26Ford Transit1,49928%2311,71828%2743
27Honda Accord1,48026%3910,453-8%3837
28Ford Edge1,459-21%2714,832-8%2221
29Hyundai Kona1,381new2810,852new33 –
30GMC Terrain1,37843%3610,4541%3740
31Subaru Forester1,37339%459,839-4%4338
32Subaru Crosstrek1,356-8%4311,14747%3048
33Tesla Model 31,300new864,205new94 –
34Subaru Impreza1,259-10%3010,877-9%3230
35Buick Encore1,25338%498,44824%5157
36Toyota Tacoma1,24614%4110,73313%3542
37Toyota Highlander1,235-9%3111,312-4%2829
38Nissan Murano1,227-8%4210,267-9%3931
39Toyota Camry1,141-35%3411,1145%3133
40Nissan Sentra1,1216%5210,059-11%4235
41Dodge Durango1,121161%1275,8689%6878
42Subaru Outback1,0744%508,6910%5046
43Audi Q51,038-1%479,19917%4651
44Honda Pilot1,0363%515,910-9%6758
45Kia Sorento1,020-19%3812,5332%2627
46Kia Sportage1,017-9%339,485-8%4439
47Toyota Tundra9778%408,84325%4854
48Mitsubishi Outlander96332%328,81660%4969
49Mazda CX-3960-21%3510,20729%4049
50Jeep Grand Cherokee95631%5510,160-22%4125
51Honda Odyssey952-2%489,0361%4747
52Kia Forte945-53%3710,823-21%3426
53Lexus RX913-2%546,821-1%6155
54Acura RDX90215%536,84619%6063
55Toyota Sienna859-39%5611,231-6%2928
56BMW X3852116%696,43255%6488
57Chevrolet Colorado821-5%447,51422%5664
58Kia Soul812-34%299,2261%4545
59Mercedes GLC790-9%976,6027%6260
60Mercedes C Class789-13%647,934-8%5550
61Nissan Kicks755new632,988new118 –
62Toyota Yaris7455%625,5334%7072
63Ford Focus742-36%708,230-14%5244
64Toyota Prius (incl. C and V)729-7%577,24114%5865
65BMW X5715-7%784,493-8%8975
66VW Atlas711-8%596,289121%6597
67Toyota 4Runner7043%676,0884%6666
68Jeep Compass70228%587,94968%5480
69GMC Canyon6674%685,1889%7782
70Nissan Pathfinder640-38%715,346-36%7552
71Ford Fusion632-32%606,595-19%6353
72Lexus NX630-18%795,516-1%7170
73Dodge Charger626422%1464,3586%9295
74Toyota C-HR62540%755,18880%78106
75Kia Rio614-43%724,8148%8481
76BMW 3-Series608-14%774,959-13%8271
77Nissan Leaf6053084%464,581394%86197
78Mercedes GLE591116%915,79342%6990
79Hyundai Accent578-54%967,067-34%5941
80Cadillac XT5563-20%614,748-7%8577
81Chevrolet Traverse56211%825,14760%7996
82Infiniti QX605372%1013,3950%108102
83GMC Savana52228%1225,37413%7479
84Ford Ecosport522new744,997new81 –
85Audi A4519-11%944,556-18%8773
86Audi A349895%853,5446%105113
87Honda HR-V484-25%668,155-26%5334
88BMW X1469-21%1154,037-10%9784
89Ford Mustang466-9%737,298-5%5761
90Hyundai Ioniq46476%1332,729187%125179
91Mini Cooper455-9%1033,486-14%10693
92Chevrolet Trax454-23%983,736-20%10185
93Mercedes Sprinter45012%924,02213%9898
94Mitsubishi RVR444-34%904,886-9%8374
95Audi Q343719%1203,08715%116120
96Nissan Versa434-31%875,385-15%7367
97Acura MDX432-20%934,043-6%9686
98Chevrolet Express429-19%1073,5756%104100
99GMC Acadia425-21%844,17410%9591
100Infiniti QX50423120%1041,94740%152174
101Audi A54107%1023,66736%102121
102Mazda CX-94087%993,34416%111115
103Chevrolet Spark398-42%954,24048%93114
104Honda Ridgeline392-19%1083,169-14%115101
105Mitsubishi Eclipse Cross391new1002,531new131 –
106Porsche Macan38813%832,9127%119117
107Chevrolet Malibu379-28%1135,432-16%7262
108Chevrolet Impala371250%763,19825%114131
109Nissan Micra368-60%1064,416-39%9159
110Nissan Frontier36517%1263,071-5%117109
111Chrysler 300341210%2343,250-6%113105
112Audi Q7340-12%1173,655-2%10399
113Subaru Ascent338new1091,072new180 –
114Ram ProMaster328-8%883,360-6%110107
115Kia Sedona327-9%654,4785%9092
116Nissan Titan322-26%1053,806-22%10089
117Dodge Journey317-61%1315,013-52%8036
118Chevrolet Tahoe3098%812,85133%121130
119Hyundai Sonata300-66%893,899-37%9968
120Buick Enclave3006%1232,61724%127124
121Tesla Model X300100%2051,224-9%170170
122BMW 4-Series293-30%1142,9002%120119
123Lincoln MKX293-1%1342,275-14%141127
124Chevrolet Bolt29329%1731,94450%153158
125Kia Optima290-26%802,845-23%122103
126BMW X2284new1581,077new179 –
127Acura TLX283-40%1502,585-15%128110
128GMC Yukon278-2%1252,4647%134123
129Porsche Cayenne27241%2031,218-19%171160
130Ford E-Series26880%1283,36924%109122
131Lexus IS268-9%1242,209-12%143128
132Infiniti Q502676%1362,07611%145151
133Mini Countryman26632%1401,81171%158169
134Mercedes CLA264-45%1302,535-17%130118
135Volvo XC9026414%1162,39122%136145
136Mitsubishi Mirage26016%1381,830-5%157148
137Mercedes GLA249-50%1292,771-8%124112
138Mercedes E Class/CLS244-19%1552,582-9%129116
139BMW 5-Series240-12%1472,0126%147141
140Kia Niro23546%1212,06785%146176
141Acura ILX232-4%1321,457-7%163162
142Range Rover Sport2290%1352,34910%137142
143Cadillac Escalade225-21%1392,2887%140135
144Lincoln MKC225-2%1371,849-4%155153
145Ford Flex22453%1431,895-18%154149
146Range Rover Velar218-2%1541,373482%165214
147Jaguar F-Pace213-4%1441,838-11%156146
148Nissan Altima209-61%1484,532-18%8876
149Ford Transit Connect207-28%1112,51620%133144
150GMC Yukon XL2076%1122,14425%144138
151Buick Envision199-34%1561,990-19%149126
152Chrysler Pacifica191-57%1195,32715%7683
153Nissan NV20018534%1751,275-8%168172
154Nissan Armada18494%2041,14433%173188
155Lexus ES183-1%1801,112-23%174167
156Chevrolet Camaro179-10%1412,320-8%139134
157BMW 2 Series177-12%1591,5162%161165
158Ford Expedition16740%1622,414-15%135129
159Volvo XC60166-14%1522,23587%142154
160VW Beetle1659%1491,729-31%160136
161Subaru Legacy161-14%1671,469-19%162150
162Range Rover16038%1821,1102%175180
163Volvo XC40158new157988new184 –
164Mazda6155-39%1451,974-2%150147
165Hyundai Veloster152300%153835-58%189161
166Chevrolet Corvette14542%1601,330-28%166164
167Chevrolet Suburban1433%1102,32676%138159
168Chevrolet Volt136-72%1183,45615%107108
169Kia Stinger135new1631,310new167251
170Mercedes B Class133-42%1791,243-43%169143
171VW Passat129-68%1682,619-20%126111
172Mercedes GLS129-76%1421,762-42%159140
173Land Rover Discovery Sport120-13%1721,057-34%181163
174Nissan NV12076%19067726%199208
175Dodge Challenger119-28%1771,966-32%151125
176Infiniti QX8011840%19985535%188195
177Mercedes Metris11612%1741,175-6%172171
178Volvo S60/V6011595%186910-21%186181
179Porsche 9111136%1761,08317%177183
180Lincoln Navigator110279%181951107%185213
181BMW X41080%161673-30%201184
182Tesla Model S100-50%207788-56%192152
183Cadillac ATS98-51%1661,444-21%164157
184Genesis G7098new164668new202 –
185Ford Fiesta96-29%1711,082-29%178168
186Lincoln MKZ91-20%187684-17%197192
187Nissan Maxima81-36%1891,025-38%182156
188Range Rover Evoque79-29%1831,089-22%176173
189Honda Fit76-87%1513,282-10%11294
190Toyota Avalon76100%18547734%213228
191Volvo S90/V907510%193539-14%208204
192Ford Taurus73-32%1702,5254%132139
193Chevrolet Sonic69-75%1692,774-21%123104
194Jaguar F-Type6973%2283474%227231
195Land Rover Discovery64-16%19268265%198212
196Infiniti Q6063-28%200722-21%195187
197Alfa Romeo Stelvio6161%195716763%196227
198Subaru BRZ617%198482-28%212205
199Porsche Panamera58-6%19167639%200221
200Lexus LX578%17878910%191199
201Jeep Renegade55-64%2011,000-62%183132
202Nissan 370Z54-23%194626-23%205194
203BMW X652-60%202634-26%203182
204Buick Regal51-2%196427-20%216211
205BMW 7-Series51-6%219352-16%225222
206Jaguar XE50-56%217493-28%211201
207Toyota Sequoia49-18%2095516%207207
208Buick LaCrosse46-42%210514-22%209198
209VW Touareg42-37%20690811%187193
210Jaguar E-Pace42new188472new214 –
211Lincoln Continental42-18%214369-23%222219
212BMW 6 Series4231%23030521%229240
213Alfa Romeo Giulia41-37%2114339%215218
214Mercedes S Class373%2167839%193189
215Cadillac XTS36125%223394-4%218209
216Mazda MX-5 Miata34-37%165771-29%194186
217Honda Insight34new208115new253 –
218Cadillac CTS33-6%226370-11%221220
219Genesis G8033-27%221289-6%230230
220Infiniti QX3031-46%222287-68%231191
221Lexus RC31-53%213241-41%235224
222Porsche 71829-48%19756214%206n/a
223Toyota 86/Scion FR-S28-64%236494-37%210196
224Lexus GX28-18%229266-31%232225
225Smart ForTwo28-15%227264-5%233232
226Maserati Levante26-10%224324-45%228210
227BMW i3/i823-28%21534721%226234
228Fiat 124 Spider22-27%220235-59%236217
229Fiat 50022-73%225232-69%237203
230Ram ProMaster City18-62%212401-51%217190
231Lexus LS181700%231206442%240269
232Cadillac CT618-54%232175-36%242235
233Lexus GS17-35%235163-33%244238
234Fiat 500X15-53%24869-92%256202
235Audi TT13-80%218366-18%224216
236Mercedes AMG GT131200%23919546%241244
237Honda Clarity FCV12new184792new190 –
238Jaguar XJ12-40%252157-22%246245
239Jaguar XF12-72%253133-65%251226
240Audi A711-88%245367-38%223206
241Maserati Ghibli10-57%237170-27%243239
242Lincoln MKT10-85%2421349%250249
243Mercedes SL-Class7-13%244140-49%248241
244Audi R86-33%2382080%238246
245Mercedes SLC6-63%240158-17%245247
246Kia Cadenza6-63%25061-38%258255
247Audi A65-93%241376-46%220200
248Infiniti Q705150%26144-20%261259
249Alfa Romeo 4C5-17%25843-22%262261
250Mercedes G Class4-93%260249-49%234215
251Ford C-Max4-98%246206-82%239178
252Lexus LC4-82%2471172%252252
253Genesis G904-20%24963-13%257257
254Maserati GranTurismo4-50%25933-18%264266
255Ford GT4-33%n/a14133%266n/a
256Audi A83-86%25569-49%255250
257Toyota Land Cruiser2-90%243141-3%247248
258Maserati Quattroporte2-83%25798-7%254253
259Acura RLX2100%2515517%259262
260Nissan GT-R2-86%25452-56%260254
261Acura NSX2-33%25633-27%263267
262Fiat 500L1-86%26212-70%267268
263Dodge Viper1-83% –6-88%269265
264Jeep Patriot1-99%2653-100%273133

Source: ANDC, Desrosiers, GCBC

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