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Sweden October 2021: Kia Ceed best-seller, rechargeable cars at 50.9% share, market off -29.1%

The Kia Ceed is the best-selling vehicle in Sweden in October. Picture

The Swedish new car market tumbles down -29.1% year-on-year in October to 19.962 registrations, leading to a year-to-date tally up 9.3% to 252.345 units. Rechargeable cars edge down -0.2% to 10.152 sales and see their market share shoot up from 36.2% a year ago, which was a record at the time, to 50.9%, only the second time above 50% after last month. PHEV sales drop -28.8% to 5.579 for a stable 27.9% share while BEV registrations shoot up 96.3% to 4.573 and 22.9% share vs. just 8.3% a year ago. Year-to-date, PHEV is up 35.5% and BEV up 125.3%.

In the brands ranking, after a record 6 month absence, local behemoth Volvo (-40.2%) finally reclaims the top spot it holds year-to-date for the first time since last March. This despite a drastic year-on-year drop and a pushy 15.4% share vs. 16% so far this year. Kia (+11.1%) once again ignores the negative market to rank #2 overall with 12.9% share vs. 9.8% YTD while Volkswagen (-50.9%), Toyota (-45.2%), Mercedes (-40.1%) and BMW (-33.5%) all fall apart. Ford (+134.2%) and Hyundai (+32.9%) stand out in the remainder of the Top 10 with formidable gains. Newcomer MG is down two spot on September to #12 while Lynk & Co is down three to #25.

Model-wise, the Kia Ceed (+64.2%) lodges its second ever monthly win after last July with a very strong 6.3% share vs. 3.8% so far this year. It distances two Volvos: the XC40 (+15.7%) and a struggling XC60 (-49.1%). The Kia Niro (+53.6%) is down three spots on September but surges year-on-year at #4 while the year-to-date leader, the Volvo S/V60 (-63.6%) is in total freefall at #5. The VW ID.4 (#6) is the best-selling recent launch in the country (<12 months) above its twin the Skoda Enyaq (#10) breaking into the Swedish Top 10 for the first time, the MG ZS (#15), MG HS (#17) up 33 spots to a new record ranking and the Ford Mustang Mach-E (#19).

Previous month: Sweden September 2021: Kia #1 for the first time, Tesla Model Y up to #2, electric cars hold 32.9% share

One year ago: Sweden October 2020: Rechargeable cars hit record 36.1% share in market back down (-5%)

Full October 2021 Top 45 All-brands and Top 240 All-models below.

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