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Vietnam August 2021: VinFast (+54.6%) up to record 17.3% share in devastated market (-51.4%)

The VinFast Fadil holds a record 15.3% of the Vietnamese market in August.

New vehicle sales in Vietnam crater -57% year-on-year in August to 8.884 units, leading to a year-to-date volume up 15.5% to 175.400 according to data released by VAMA, YTD volume is down -13.4% on the same period in pre-pandemic 2019. These figures go up to 13.376 (-51.4%) and 237.678 (+18.3%) once adding Hyundai and VinFast who report sales separately. Vietnam is currently in the midst of a 4th and most critical wave of Covid-19 infections and deaths, with many automotive factory having to temporarily close. On top of this, over 200 dealers of VAMA members and over 200 service workshops remain closed.

Thaco-Kia (-41.7%) reclaims control of the manufacturers ranking at 19.2% share vs. 17% so far this year while local outlet VinFast (+54.6%) goes completely against the grain with a stellar year-on-year gain to a record 17.3% share vs. 9.3% YTD. Toyota (-47%) remains in third place above Hyundai (-59.3%) and Mazda (-67.2%) both struggling mightily as are Suzuki (-90.9%), Mitsubishi (-85%), Isuzu (-83.4%), Ford (-76.2%) and Honda (-65.3%). Peugeot (-22%) resists relatively well in context as does Lexus (-37.3%).

Over in the models ranking, the VinFast Fadil (+141.2%) lifts its record share from 12.3% last month to 15.3% in August, selling more than double any other nameplate in the market. The Toyota Vios (-54.2%) remains in second place overall while the Kia Seltos leaps up seven spots on July to land on the third step of the podium with 6.2% share vs. 3.7% year-to-date where it climbs to #5. The Toyota Corolla Cross is up three ranks to #4 with 5.7% share vs. #8 and 3.1% so far this year, with the Hyundai Accent (-48.9%), Ford Ranger (-64.3%) and Hyundai Grand i10 (-63.8%) in tow. The Toyota Hilux (+131.4%), Toyota Land Cruiser (+77.8%), Toyota Hiace (+50%), Kia Sorento (+8.7%) and Honda HR-V (+7.7%) are the only additional gainer further down the charts.

One year ago: Vietnam August 2020: Market drop thaws to -3.8%, Toyota Corolla Cross lands

Full August 2021 Top 15 manufacturers and Top 60 models below.

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