Mexico August 2021: Kia breaks records in market up 1.5%

Kia sales in Mexico are up 11.3% year-on-year in August.

The Mexican new light vehicle market edges up 1.5% year-on-year in August to 78.235 units, keeping in mind August 2020 was down -28.4% on the year prior. The year-to-date volume now stands at 680.916 registrations, up 16.1% or almost 100.000 units on the same period in 2020. Nissan (+1.5%) exactly matches the market to post a strong 21.5% share vs. 20.8% so far this year. For its part Toyota (+25.8%) manages the largest gain in the Top 10 and repeats at a record 2nd place. We have a newcomer on the Mexican podium: Kia (+11.3%) breaks into the Top 3 for the first time in history and also breaks its share record at 9% (previous best: 8.8% in October 2020). Volkswagen (-4.6%) remains in 4th place whereas Chevrolet (-40.2%), hit full frontal by the microchip crisis, drops a further two ranks on July to #5 and 8.7% share vs. #2 and 12.6% YTD. Hyundai (+9.7%) and Renault (+3.8%) are the only additional gainers in the remainder of the Top 10. Just outside, Seat (+78.1%) soars, with JAC (+121.6%), Subaru (+66.7%), Peugeot (+49.8%), Mitsubishi (+38%), Dodge (+36.1%) and Jeep (+22.3%) also very dynamic further down. Recent launch MG remains at #13.

Over in the models ranking, the Nissan Versa (+20.7%) remains by far the most popular thanks to sales vastly outpacing the market to hit 8.1% share vs. 6.9% so far in 2021. The Chevrolet Aveo (+97.4%) almost doubles its sales year-on-year and gains three spots on last month to land at #2 overall, pushing the Nissan Pickup (-10%), Kia Rio (+29.2%) and Nissan March (-13.8%) all down one spot. The Honda HR-V (+91.3%) is up 21 ranks on July to #7, ahead of a slew of high performing models: the Nissan Kicks (+82.3%), Toyota Hilux (+29.3%) and RAV4 (+66.1%). Among recent launches, the Chevrolet Captiva is down 14 spots to #23, the MG ZS down 7 to #28, the MG5 up two to #41, the MG HS up 12 to #62 and the Suzuki Jimny up 8 to #63.

Previous month: Mexico July 2021: Market up 12.7%, MG appears at #13, Chevrolet Captiva breaks into Top 10

One year ago: Mexico August 2020: Kia breaks share record, GMC, Land Rover shine in bogged down market (-28.4%)

Full August 2021 Top 40 All-brands and Top 285 All-models below.