Austria August 2021: Ford Mustang Mach-E up to #7, Tesla Model Y #13, sales off -15.2%

The Ford Mustang Mach-E breaks into the Austrian Top 10 in August.

New car sales in Austria fall -15.2% year-on-year in August to 17.719 units, keeping in mind August 2020 was already down -30.1% on the year prior. The year-to-date volume now stands at 172.017, up 8.5% on the same period a year ago. The Top 5 brands all outpace the market, with Volkswagen (-11.7%) the runaway leader once again at 17.2% share vs. 16.2% so far this year. Skoda (-14%) loses a little more ground but stays in the 2nd place in holds year-to-date, distancing BMW (-3%) and Audi (-4%) both resisting well. Seat (-14.6%) closes the Top 5 vs. #3 YTD. Fiat (-7%) stands out in the remainder of the Top 10 where Hyundai (-45.1%), Ford (-29%), Renault (-28.3%) and Mercedes (-28%) all fall apart. Further down, we have a few year-on-year gainers, including MG (+457.9%) Tesla (+77.2%), Suzuki (+21.4%), Dacia (+16.5%), Mitsubishi (+14.4%), Toyota (+8.4%), Mazda (+7.2%) and Land Rover (+4.4%).

Model-wise, the Fiat 500 lineup (+12.4%) reclaims the pole position it holds year-to-date with 2.8% share ahead of the VW Polo (-49.6%), VW Bus (stable) and Skoda Octavia (-38.4%). Leader last month, the Dacia Sandero (+145.5%) is down to #5 in August, still well above the #12 spot it commands year-to-date. The VW ID.3 surges back into the Top 20 at #6 and we have a brand new entrant inside the Austrian Top 10 (and Top 20): the Ford Mustang Mach-E landing directly at #7 with 1.7% of the market. The VW ID.4 also scores its maiden Top 10 finish at #9, the Tesla Model Y arrives at #13 and the Skoda Enyaq is back inside the Top 20 at #15. Notice also the Seat Mii (+818.5%), Peugeot 3008 (+305.9%), VW Touran (+298.2%), Mitsubishi Space Star (+155.3%) and BMW X3 (+113.4%) all posting surreal gains.

Previous month: Austria July 2021: Dacia Sandero surprise leader in market floundering -19.7%

One year ago: Austria August 2020: Ford, Peugeot resist in market back in hell (-30.1%)

Full August 2021 Top 45 All-brands and Top 20 models below.