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New Caledonia (France) July 2021: Renault Oroch launches inside Top 10 in market up 5.4%

The Renault Oroch is now on sale in New Caledonia, unlike in metropolitan France.

New car sales in New Caledonia, a French archipelago located north-east of Australia, are up 5.4% year-on-year in July to 1.023 registrations, leading to a year-to-date tally up 10.5% to 4.848 units. Toyota (+7.3%) outpaces the market to reach a strong 18.7% share vs. 15% so far this year, while Dacia (-0.9%) is up two spots to return to the 2nd place it hold year-to-date. Renault (+40%) rallies back up seven ranks on June to #3, distancing a strong Ford (+15.8%) and a weak Peugeot (-9%). Nissan (+100%), Kia (+57.1%) and Citroen (+28.9%) also shine in the remainder of the Top 10 whereas Hyundai (-28.4%) and Mitsubishi (-7.3%) recede. There are five Chinese brands in the Top 22: Changan (#13), Dongfeng (#14), FAW (#17), MG (#18) and Great Wall (#22).

Model-wise, the Toyota Hilux (+171.4%) reclaims the top spot it holds year-to-date above the Dacia Duster (-14.7%) and Sandero (+50%). The Ford Ranger (+33.3%) and Peugeot 208 (+150%) round out the Top 5 in very dynamic fashion. We have a very successful new launch at equal #5: the Renault Oroch. This is an interesting launch as the model isn’t available in metropolitan France but the love of pickups on the archipelago (four in the YTD Top 9) finally justified its presence here, years after its launch in Latin America. Even though this is a previous generation Dacia Duster pickup, it retains the Renault badge for New Caledonia. Note Renault also launched the Indian Kwid (and not the Dacia Spring) this month with 1 sale. The Nissan Navara (+150%) and Renault Clio (+25%) also impress in the remainder of the Top 10, while DongFeng Joyear X5 remains at #11 and the Changan CS35 Plus is up to #20.

Previous month: New Caledonia (France) June 2021: Dacia Duster leads, Soueast lands in market up 1.4%

One year ago: New Caledonia (France) July 2020: Dacia Duster and Toyota RAV4 top market up 43.8%

Full July 2021 Top 40 All-brands and Top 30 models below.

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