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Ireland March 2021: VW ID.4 instant leader, market up 53.6% on 2020 but off -44.7% on 2019

The VW ID.4 is the best-selling vehicle in Ireland in March. Picture

New car sales in Ireland bounce back 53.6% year-on-year in March to 9.229 units on weak, Covid-19 impacted year-ago volumes. The year-to-date tally remains in negative for now though at -3.4% to 48.089. Note March 2020 volumes are down a harsh -44.7% on March 2019 pre-pandemic levels. Volkswagen (+73.9%) brilliantly and easily reclaims the top spot in the brands ranking with 13.6% share vs. 10.9% year-to-date, climbing back up to #2 so far this year. Hyundai (+57%) and Skoda (+58.6%) both advance one spot on last month to #2 and #3 respectively, knocking February leader Toyota (+12.3%) down to #4. Renault (+346.7%) posts the most spectacular turnaround in the Top 10, with BMW (+63.8%) also outpacing the market but Peugeot (-5.8%) in difficulty contrasting with strong results in most other European markets. Mazda (+195.2%), Dacia (+194.3%), Suzuki (+125.9%) and Seat (+102.2%) impress further down.

We have a new leader in the Irish models ranking: the VW ID.4 lands directly at #1 for its first month in market with 4.4% share. It topples the leader of the past two months, the Hyundai Tucson (+133.5%), still in outstanding shape and #1 YTD thanks to a new generation. The ID.4 follows the ID.3 which also topped the Irish charts for its first month in market last September. Like the ID.3 before it, ID.4 volumes will likely slow down in the next few months as backorders are fulfilled. The VW Tiguan (+34.1%) completes a podium 100% SUV and distances the Toyota Corolla (stable) and Hyundai Kona (+67.5%) up 20 spots on February to #5. The Ford Focus (+18.4%) is up 6 ranks to #5 and the BMW 5 Series (+153%) up 21 to #7. The Skoda Octavia (+114.4%), Kodiaq (+87.3%) and Toyota RAV4 (+61.8%) also beat the market in the remainder of the Top 10.

Previous month: Ireland February 2021: Toyota, Hyundai Tucson repeat at #1 in market back up 4.9%

One year ago: Ireland March 2020: Peugeot, BMW “resist” in market down -63%

Full March 2021 Top 35 All-brands and Top 205 All-models below.

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