The Dacia Sandero scores its first ever annual win in Spain.
The Spanish new car market ends the 2020 year on a harsh -32.3% fall to just 851.211 units, the lowest annual volume since 2013 (723.936). Private sales outperform the market at -27.1% to 427.378, crossing the symbolic 50% share milestone at 50.2% vs. 46.6% in 2019, with company sales also above the market evolution at -24.4% to 327.732 and 38.5% share vs. 34.5% last year. It’s rental sales that send the overall market tumbling down in the near absence of tourism season in the covid context, freefalling -59.7% from 238.285 and 18.9% share in 2019 to just 96.101 and 11.3% share this year. Looking at sales by region, Aragon (-21.1%), Cantabria (-22.7%), Pais Vasco (-23.9%), Galicia (-24.3%), La rioja (-24.5%), Ceuta y Melilla (-24.9%) and Castilla Leon (-25%) perform best. Madrid is down -31.9% for a 37.1% share of the Spanish market and Cataluña is off -28.7% for a 14.5% share.
The Seat Leon is down to #2 overall.
In the brands ranking, Seat (-38.7%) loses almost one percentage point of share to 8% but manages to stay in pole position. Note 2019 data has been updated to reflect the new source Anfac which doesn’t take into account in the market LCV-based MPVs such as the Peugeot Rifter. Volkswagen (-29.2%) overtakes Peugeot (-32.9%) to snap the 2nd spot overall at 7.8% share while Toyota (-19.7%) passes Renault (-35%) to rank 4th, gaining almost one percentage point of share to 6.8%. Kia (-20%) does the same at 5.6% and climbs 3 ranks to #6. Hyundai (-27.7%) is up one to #7, Mercedes (-21.1%) up 3 to #9 and Dacia (-29.3%) up one to #10. Outside the Top 10, newcomers Cupra (+77.4%) and Dongfeng Sokon (+71%) as well as Lotus (+150%) are the only carmakers in positive while DR Motor (0.0%), DS (-1.5%), Bentley (-3.3%), Land Rover (-12.3%), Volvo (-13.8%), Lexus (-15%), Porsche (-17.8%) and Aston Martin (-19%) resist best.
The Toyota Corolla (#5) helps Toyota to the best hold among the Top 10 brands.
Model-wise, we have a very rare change of guard atop the charts. Thanks to a strong December result at 3.3% share and for the last year of the 2nd generation, the Dacia Sandero (-29.1%) overtakes the Seat Leon (-34.2%) to score its first ever annual win in Spain. Note the Leon was still #1 after 11 months. This ends 6 consecutive years of reign by the Seat Leon and marks the first time in 12 years (since 2008 and the Ford Focus) that a Seat isn’t #1 at home. The Sandero builds on a striking regional dominance, having already topped the sales charts of the 8 regions in 2019 and appearing on the podium of 17 out of 19 regions. The Nissan Qashqai (-34.3%) and Renault Clio (-30.3%) follow like in 2019. The two best performing models in the Top 10 do so thanks to their green variants: the Toyota Corolla (-1.5%) and Hyundai Kona (-2.1%) are both up 19 spots to #5 and #10 respectively. The Peugeot 2008 (-24.9%) is now the brand’s best-seller, up 5 ranks on last year to #7 and toppling the 3008 (-37.1%) which remains at #8. Leader up to 2013, the Seat Ibiza (-54.9%) completely implodes in 2020, going from #5 to #24 even though its “SUV variant” the Arona (-38.9%) also drops faster than the market at #6 overall. The Ford Puma (#35) is by far the best-selling 2020 launch.
Spain monthly year-on-year evolution. Source: ANFAC
Previous month: Spain November 2020: Sales stuck at -18.7%, Cupra lands for good
Full December 2020 Top 45 All-brands and Top 265 All-models below.
Full Year 2020 vs. Full Year 2019 Top 50 All-brands and Top 375 All-models below.