Serbia Full Year 2020: Renault Clio edges past Skoda Octavia, sales down -22.7%

The Renault Clio is the best-selling vehicle in Serbia in 2020.

Discover 14 years of Serbian Historical Data here.

01/02/21 update: Now with Top 48 All-brands.

New car sales in Serbia fall -22.7% year-on-year in 2020 to 26.601 units vs. 34.412 in 2019. Local publisher Vrele Gume has the market at 26.165 units. Brand-wise, Skoda (-30.7%) and Fiat (-33.9%) remain on top but fall markedly faster than the market, resulting in lower shares at 15.6% and 13.8% respectively. Renault (+16.2%) on the other hand is up frankly and steps up one spot on last year to land on the podium, dislodging Volkswagen (-29.1%). Dacia (-27%) makes it four underperforming brands in the Top 5. In contrast, Mercedes (-10.6%) and Toyota (-16.9%) resist ok and advance to #9 and #6 respectively. Further down, Porsche (+83.7%), Seat (+68.3%), Jeep (+51.4%), Kia (+12.7%) and Volvo (+9.8%) are among rare gainers.

We have a new leader in the models ranking: despite peaking towards the end of the year (#7 in November and December), the Renault Clio (+76.7%) surges up 8 spots on 2019 to snap the annual pole position away from the Skoda Octavia (-17.9%). The Octavia had dominated the past two years in Serbia and still improves its share this year from 4.4% to 4.7% vs. 4.9% for the Clio. Note the Clio is the first Renault to top the Serbian charts in recent times, the pole position since 2007 having been held by either a Zastava, a Fiat or a Skoda. The Skoda Fabia (-26.5%) also steps down one spot to #3, distancing a previous annual winner, the Fiat 500L (+11%) rallying back up 3 ranks to #4. The Fiat Tipo (-29.2%) and Dacia Sandero (-24%) are both down two spots to #5 and #6. We have three newcomers in the Top 10 this year: the Opel Astra at #7, the Renault Megane at #9 and the Nissan Qashqai at #10.

This article is brought to you by Weekly World Car Info, which covers the week’s automotive news with an overview of global new model unveilings and major developments. It is published every Saturday in digital format by ceauto, an Austro-Hungarian auto industry market research company. In 2021 subscription price is €99 (50 issues) or €9.90 a month. You can subscribe online at https://ceauto.co.hu/online-shop or send a note to the publisher: pnegyesi@ceauto.at

Previous month: Serbia November 2020: Fiat 500L best-seller in market down -12.6%

Previous year: Serbia 2019: Skoda Octavia repeats at #1, Fiat Tipo lurches onto podium in market up 4%

Two years ago: Serbia 2018: Skoda Octavia ends Fiat 500L reign in market up 12.1%

Full Year 2020 Top 48 All-brands and Top 10 models vs. Full Year 2019 figures below.

Full December 2020 Top 10 models below.