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Bulgaria November 2020: Dacia (+28.7%) again defies market down -41.1%

The Dacia Dokker holds 11.5% of the Bulgarian market in November.

Sales of new light vehicles in Bulgaria endure an 11th consecutive month of double-digit decline in November at -41.1% to just 2.049 units, leading to a year-to-date tally off -37.1% to 39.536. Part of the explanation for this continued depressed situation is the fact that re-exports have been disrupted by Covid-19 border restriction and represent “just” 11.6% of the YTD market this year vs. 17.2% a year ago, with Nissan (59.9%), Citroen (22.1%) and Fiat (18.9%) among the biggest culprits.

Once again Dacia (+28.7%) ignores the market fall and lifts to 21.9% share vs. 13.2% so far in 2020. The Romanian brand manages the only year-on-year gain in the Top 10, while BMW (-1.4%), Renault (-26.5%), Hyundai (-33%) and Volkswagen (-37.2%) resist better than the market and Nissan (-79.4%) implodes on the back of re-export fuelled volumes a year ago. Further down the ranking, Mini (+166.7%), Great Wall (+100%), Ssangyong (+100%), Mitsubishi (+85.7%) and Subaru (+25%) post gains.

In the models ranking, the Dacia Dokker shoots up to 11.5% share (more than any brand bar Dacia), selling almost 3 times as much as the next best-seller, the Renault Clio at 4.4%. This way, the Dokker advances to #3 year-to-date below the Nissan Qashqai (#6 this month) and Renault Clio. The Toyota Corolla climbs up two spots on last month to #3, the Dacia Logan is up 3 to #4 and the Dacia Duster down two to #5. The VW T-Cross is up 28 to #10, the VW Golf up 14 to #11 and the Hyundai i30 up 151 (!) to #12.

Previous month: Bulgaria October 2020: Dacia (+68.1%) monopolises podium, blissfully ignores market down -26%

One year ago: Bulgaria November 2019: Nissan (+324.5%) repeats re-export fuelled first place in stable market (+1.1%)

Full November 2020 Top 40 All-brands and Top 205 All-models below.

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