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Japan September 2020: Toyota Yaris sails off, Suzuki (+1.5%), Isuzu (+7.5%) resist in 11th double-digit market fall in past 12 months (-14.3%)

We believe the new Yaris Cross is included in the Yaris volumes in Japan.

New car sales in Japan endure an 11th double-digit year-on-year fall in the past 12 months in September at a ghastly -14.3% to 469.705 registrations, leading to a year-to-date volume off -18.1% or almost 750.000 units over the same period in 2019 to 3.400.266. We had anticipated a significant fall for September in Japan and therefore we are only slightly adjusting our 2020 Japan Forecast down from 4.37 to 4.35 million units, still off -16% on 2019. Brand leader Toyota (-6.1%) manages to fall half as fast as its home market to hold 31% share, in line with the 31.1% it commands YTD. Suzuki (+1.5%) once again bucks the negative trend to score one of only two year-on-year gains among the Top 20 brands, the other one being Isuzu (+7.5%) at #8 overall. As a result Suzuki advances to #2 year-to-date also, toppling Honda (-18.6%) while Daihatsu (-19.3%), Nissan (-20.3%), Mazda (-26%) and Subaru (-44.7%) all struggle in the remainder of the Top 8. Mercedes (-10.8%) rejoins the Top 10 at #9, still by far the best-selling foreign brand in Japan above Volkswagen (-17.5%) at #12, BMW (-21.3%) at #13 and Audi (-1.8%) at #16.

The Nissan Kicks breaks into the Top 20 for the first time.

In the regular cars ranking, the Toyota Yaris shoots up to over 22.000 sales for the month, leaping two spots to also grab the YTD pole position with over 96.000 units sold in just 8 months. Its September volume surpasses the all-time record of its predecessor the Toyota Vitz at 19.067 in March 2012. We believe the new Yaris Cross is included in the Yaris total which may explain this month’s surge. The Toyota Corolla (+22.9%) climbs back up one spot on August to #2, leaving the Toyota Raize #3 and #2 YTD. Toyota monopolises the September Top 5 with the Alphard (+60%) and Harrier (+130.8%) also ensuring the entire Top 5 is either new or with at least double-digit year-on-year gains. The Honda Fit (+25.1%) and Suzuki Jimny Wagon (+99.6%) are the only additional gainers in the Top 50. Meanwhile among recent launches (<12 months) the Nissan Kicks slices its August ranking in two and breaks into the Top 20 for the first time at #19, the Daihatsu Rocky remains at #22, the Mazda CX-30 is up one to #25 and the Mazda MX-30 lands directly at #50.

The Mazda MX-30 has landed inside the Japanese Top 50.

Over in the kei cars ranking, the Honda N-BOX (-34.6%) easily keeps the lead in spite of a steep year-on-year fall, distancing the Suzuki Spacia (-1%) and Daihatsu Tanto (-45.6%) like in August and YTD. The Nissan Roox is up two spots on August to #4 and crosses the 10.000 monthly unit-mark for the first time since the nameplate was relaunched in March. The Honda N-WGN (+323.2%), Suzuki Jimny (+51.6%), Hustler (+12.3%) and Suzuki Alto (+4.5%) all shine in the Top 15 while the new Daihatsu Taft remains in the Top 10 for now at #10. The Mini lineup (-10.4%) remains the most popular foreign “nameplate” over Q3 with the VW Golf (-48.6%) and Mercedes A-Class (-36.2%) in total perdition. The VW T-Cross advances to a splendid 4th place, while the Volvo 60-Series (+9.1%) is the only gainer in the Top 10 at #8. We have two newcomers in the Top 20: the VW T-Roc landing directly at #10 and the Mercedes GLB at #13. The Jeep Renegade is up two on Q2 to #17 while the Mercedes GLA returns to the Top 20 at #18.

The VW T-Roc instantly lands inside the Top 10 foreigners in Q3.

Previous month: Japan August 2020: Suzuki (+7.1%), Mazda (-3%), Toyota (-9.2%) stand out, sales stuck at -16%

One year ago: Japan September 2019: Lexus (+117.7%), Daihatsu (+31.2%), Toyota (+23.4%) lift market to strongest gain in over 2 years (+12.9%)

Full September 2020 Top 58 All-brands, Top 50 regular cars, Top 35 All kei cars and Q3 2020 Top 20 foreign models below.

Japan September 2020 – brands:

PosBrandSep-20%/19Aug2020%/19PosFY19
1Toyota145,73531.0%-6.1%11,057,70831.1%-13.0%11
2Suzuki67,30714.3%1.5%2469,26413.8%-13.7%23
3Honda59,50712.7%-18.6%3468,69013.8%-21.9%32
4Daihatsu57,54112.3%-19.3%4428,80212.6%-17.8%44
5Nissan49,16010.5%-20.3%5356,96010.5%-23.6%55
6Mazda20,5534.4%-26.0%6137,3244.0%-15.8%66
7Subaru8,4431.8%-44.7%777,4852.3%-28.0%77
8Isuzu8,1481.7%7.5%852,1031.5%-23.1%99
9Mercedes7,0751.5%-10.8%1140,6751.2%-17.2%1111
10Mitsubishi6,9651.5%-48.4%1054,0211.6%-38.3%88
11Hino6,4071.4%-11.6%945,9391.4%-18.7%1010
12Volkswagen4,8991.0%-17.5%1228,4380.8%-22.7%1314
13BMW4,2330.9%-21.3%1525,0150.7%-30.4%1513
14Lexus3,9020.8%-49.5%1434,5001.0%-29.6%1212
15Mitsubishi Fuso3,5120.7%-12.1%1328,0330.8%-13.5%1415
16Audi3,0260.6%-1.8%1615,5350.5%-13.0%1616
17Mini2,4530.5%-12.6%1714,2320.4%-25.1%1717
18Jeep1,8240.4%-8.2%199,5360.3%-8.6%1919
19Volvo1,5390.3%-20.9%1811,6410.3%-17.3%1818
20Peugeot1,0110.2%-12.9%216,6220.2%-20.1%2020
21UD Trucks9610.2%-30.2%206,4620.2%-17.6%2121
22Porsche9320.2%2.8%225,4640.2%5.1%2222
23Renault7330.2%9.2%234,6840.1%-15.4%2323
24Fiat7320.2%-15.5%244,0540.1%-16.2%2424
25Citroen5650.1%15.8%253,1790.1%4.5%2526
26Abarth3890.1%-2.0%272,2310.1%-6.9%2728
27Land Rover2700.1%-50.5%262,5250.1%-27.5%2625
28Alfa Romeo1740.0%-34.1%319950.0%-47.3%2929
29DS1210.0%-0.8%286010.0%-11.1%3232
30Ferrari1140.0%-0.9%327670.0%8.5%3033
31Jaguar1090.0%-66.9%291,0720.0%-59.4%2827
32Maserati1090.0%-30.6%306160.0%-36.2%3131
33Chevrolet930.0%32.9%362990.0%-38.2%3935
34Lamborghini660.0%1.5%405180.0%-6.0%3334
35Ford590.0%11.3%353820.0%-2.6%3437
36Cadillac580.0%-14.7%373750.0%-1.6%3638
37StreetScooter500.0%new333780.0%new35 –
38Dodge430.0%-20.4%343030.0%-6.2%3839
39Bentley400.0%-7.0%393360.0%-15.2%3736
40Scania350.0%-25.5%382640.0%22.8%4042
41Rolls-Royce230.0%-20.7%431480.0%-11.9%4343
42McLaren190.0%-67.2%421530.0%-48.7%4240
43Aston Martin170.0%-50.0%441420.0%-43.4%4441
44Lotus150.0%-31.8%411680.0%10.5%4145
45Alpina70.0%-75.9%451070.0%-37.8%4644
46GMC70.0%75.0%47350.0%34.6%4747
47Chrysler40.0%100.0% –170.0%-10.5%5048
48Smart20.0%-98.6%481230.0%-93.1%4530
49Pontiac20.0%-33.3%5160.0%-14.3%5554
50MG10.0%0.0%49120.0%33.3%5250
51Lancia10.0%0.0%5090.0%12.5%5352
52Morgan00.0%-100.0%46320.0%60.0%4849
53Unimog00.0%n/a –230.0%283.3%4953
54Hyundai00.0%-100.0% –140.0%-70.8%5146
55Buick00.0%-100.0% –60.0%0.0%5451
56Bugatti00.0%n/a –10.0%n/a5656
57Hummer00.0%n/a –10.0%-50.0%5755
58Maybach00.0%n/a –10.0%n/a5859
 –Others7140.2%134.1% –1,2440.0%65.4% – –

Japan September 2020 – regular cars:

PosModelSep-20/19Aug2020/19PosFY19
1Toyota Yaris22,066new196,055new1 –
2Toyota Corolla13,57922.9%390,55923.5%34
3Toyota Raize13,077new293,243new240
4Toyota Alphard10,43660.0%562,58418.9%513
5Toyota Harrier8,979130.8%638,36823.1%1525
6Honda Fit8,92225.1%475,32213.4%412
7Toyota Roomy8,084-10.6%757,851-19.1%77
8Honda Freed7,689-5.2%1156,000-18.0%89
9Toyota Voxy6,512-36.0%950,285-31.1%128
10Nissan Note6,493-50.7%1059,526-40.8%62
11Toyota Prius6,429-42.4%1351,812-49.6%111
12Nissan Serena6,353-31.1%854,693-31.1%96
13Toyota Aqua5,675-41.7%1447,711-45.3%135
14Toyota RAV44,839-26.7%1640,3232.6%1416
15Toyota Noah4,663-21.1%1532,700-25.6%1717
16Suzuki Solio4,173-6.4%1829,837-15.6%1819
17Toyota C-HR3,681-16.8%2126,579-40.2%2115
18Toyota Sienta3,614-73.3%1253,289-36.5%103
19Nissan Kicks3,493new387,007new45 –
20Toyota Passo3,417-3.4%2024,452-27.6%2422
21Mazda23,354-31.1%2522,281357.4%2745
22Daihatsu Rocky3,352new2225,747new22n/a
23Suzuki Swift3,1777.9%2322,334-18.3%2627
24Honda StepWGN3,174-43.5%1927,051-37.4%2018
25Mazda CX-302,905new2622,429new2550
26Honda Vezel2,894-48.6%2925,564-46.2%2314
27Subaru Impreza2,801-32.4%2427,282-23.5%1920
28Subaru Forester2,643-29.9%3118,197-33.5%3028
29Mazda CX-52,606-22.5%3018,466-34.5%2929
30Toyota Land Cruiser W2,502-16.9%3716,003-31.2%3231
31Toyota Esquire2,495-43.8%2722,249-33.7%2821
32Daihatsu Thor2,338-19.6%4014,739-33.6%3532
33Mazda32,279-69.7%2815,405-16.3%3434
34Toyota Crown2,050-46.1%4216,456-46.0%3126
35Mazda CX-81,838-16.4%3411,179-44.1%4036
36Nissan X-Trail1,762-52.4%3915,793-49.6%3324
37Suzuki Jimny Wagon1,66199.6%3212,17245.1%3847
38Honda Shuttle1,611-60.5%3313,282-46.2%3730
39Suzuki Xbee1,411-39.2%3512,080-39.2%3935
40Toyota Vellfire1,273-63.4%3614,485-51.2%3623
41Mitsubishi Delica D51,219-45.3%458,155-51.1%4437
42Mazda CX-31,186-14.5%41n/an/an/a49
43Nissan Leaf1,082-52.1%468,629-47.1%4238
44Lexus UX250H1,080-45.4%486,615-43.5%4642
45Toyota Hiace771-29.7%446,474n/a4748
46Toyota Camry770-49.2%438,430-48.8%4339
47Nissan March762-4.7%n/an/an/an/an/a
48Honda CR-V740-19.4%50n/an/an/a43
49Honda Civic692-42.0%n/an/an/an/an/a
50Mazda MX-30648newn/a648newn/a –
n/aToyota Tank598-92.1%1735,449-39.2%1611

Japan September 2020 – kei cars:

PosModelSep-20/19Aug2020/19PosFY19
1Honda N-BOX18,630-34.6%1150,820-25.4%11
2Suzuki Spacia15,592-1.0%2104,832-18.7%23
3Daihatsu Tanto11,897-45.6%396,408-28.6%32
4Nissan Roox10,736new648,745new10 –
5Daihatsu Move8,999-33.3%474,948-26.1%45
6Honda N-WGN8,977323.2%755,08272.0%812
7Suzuki Hustler7,75712.3%560,38537.5%69
8Nissan Dayz7,502-58.0%1272,730-42.2%54
9Suzuki WagonR7,245-16.1%851,127-30.1%97
10Daihatsu Taft6,873new923,544new14 –
11Suzuki Alto6,8354.5%1047,569-13.3%118
12Daihatsu Mira6,538-24.4%1155,486-29.0%76
13Suzuki Jimny4,70451.6%1325,5056.4%1313
14Mitsubishi eK3,324-41.4%1426,346-31.5%1210
15Toyota Pixis1,780-29.3%1512,772-35.0%1614
16Suzuki Every Wagon1,763-2.8%1611,448-13.5%1816
17Daihatsu Wake1,703-18.3%1812,350-32.2%1715
18Daihatsu Cast1,682-60.7%1715,754-51.7%1511
19Mazda Flair Wagon1,421-8.1%198,702-22.2%1918
20Mazda Flair624-10.3%234,632-13.1%2019
21Mazda Flair Crossover60395.8%204,16561.6%2127
22Mazda Carol475-7.6%213,295-18.8%2322
23Subaru Chiffon467-67.3%223,733-14.4%2220
24Nissan NV100 Clipper Rio45615.2%242,996-12.9%2524
25Subaru Stella414-34.2%253,105-31.7%2421
26Subaru Pleo290-41.5%262,813-21.9%2725
27Daihatsu Copen268-58.4%302,027-30.3%2926
28Honda S660258-14.0%272,118-12.8%2828
29Daihatsu Atrai Wagon237-43.7%292,971-25.5%2623
30Mazda Scrum Wagon20670.2%289160.1%3229
31Toyota Copen GR Sport137new311,296new3031
32Mitsubishi Town Box44-52.2%32417-26.7%3330
33Honda N-ONE31-97.4%331,146-90.9%3117
34Subaru Dias Wagon0-100.0%34103-73.4%3432
35Subaru R20n/a –1n/a35 –

Japan Q3 2020 – foreign models:

PosModelQ3 2020/19Q22020/19PosFY19
1Mini5,756-10.4%114,228-25.1%11
2VW Golf2,764-48.6%28,556-44.4%22
3Mercedes A-Class2,235-36.2%37,7820.5%34
4VW T-Cross2,090new66,955new4 –
5BMW 3 Series2,045-22.4%56,084-14.4%56
6VW Polo2,003-33.0%85,050-35.3%75
7Mercedes C-Class1,956-39.2%124,876-66.3%93
8Volvo S/V/XC601,7969.1%75,182-3.0%68
9Volvo V40/XC401,668-25.0%94,917-26.1%87
10VW T-Roc1,634newn/an/anewn/a –
11BMW 1 Series1,556n/a104,083n/a1119
12Audi A31,49827.2%133,7445.6%1414
13Mercedes GLB1,450newn/anewn/an/a –
14Mercedes E-Class1,445-27.8%203,269-46.1%159
15Mercedes CLA1,430n/a44,851265.8%1017
16Mercedes GLC1,356n/a153,952n/a1210
17Jeep Renegade1,3213.1%19n/an/an/an/a
18Mercedes GLA1,289n/an/an/an/an/an/a
19Jeep Wrangler1,230-31.9%113,82325.4%1316
20Mercedes G-Class1,203-18.1%14n/an/an/an/a

Sources: JADA, JMVA, JAIA

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