Ireland July 2020: Ford (+14.4%) places Kuga at #5 in market down -14%

The Ford Kuga surges 47.1% to #5 in a market down -14%.

The Irish new car market endures a 6th consecutive double-digit drop in July at -14% to 21.213 units, and given July is traditionally the second biggest month of the year due to new bi-annual license plates, this stalls the year-to-date tally down -29.7% to 74.069. Volkswagen (-5.6%) resists much better than the market and holds onto the brands top spot at 12.5% share above Toyota (-23.6%) in difficulty at 11.3%. Ford (+14.4%) sports the only year-on-year gain in the Top 10 – and a double-digit one at that – and soars 5 spots on June to #3 and 9.2% share. Peugeot (-3.7%), Skoda (-11.1%), Audi (-11.5%) and Kia (-11.7%) also outpace the market in the remainder of the Top 10 but Renault (-33%), Nissan (-24.3%) and Hyundai (-20.9%) implode. Further down, Mercedes (+38.1%), BMW (+33.8%), Citroen (+28.9%), Volvo (+9.6%), Suzuki (+5%) and Land Rover (+4.3%) stand out.

The Toyota Corolla (-37.2%) reclaims the top spot it holds year-to-date despite a devastating year-on-year loss, it distances the VW Tiguan (+26.5%) in outstanding shape, the Hyundai Tucson (-8.3%) and VW Golf (-9.7%). The Ford Kuga (+47.1%) is up 23 spots on June to #5 and sells 89% of its YTD volume in July, with the Ford Focus (+33.7%) the only additional double-digit gainer in the Top 10. The Skoda Kodiaq (+0.9%) is the only other gainer, with the Nissan Qashqai (-35.3%) and Hyundai Kona (-17.9%) freefalling. The Ford Puma (#21) tops recent launches above the Skoda Kamiq (#33), Mercedes GLB (#80), Mazda CX-30 (#91) and Tesla Model 3 (#96).

Previous month: Ireland June 2020: VW monopolises podium in market down -28.4%

One year ago: Ireland July 2019: Toyota Corolla takes control

Full July 2020 Top 32 All-brands and Top 225 All-models below.