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USA June 2020: Mazda (+10.9%), Volvo (+4.5%) ignore crisis, SAAR down -24.2%, fleets off -68%

The new CX-30 helps Mazda to an impressive year-on-year gain in June.

15/07 update: now with Mercedes and Jaguar Land Rover Q2 data.

U.S. new light vehicle sales are estimated to fall -27% year-on-year in June to roughly 1.115.000 units based on estimates from ALG/TrueCar, J.D. Power/LMC, Edmunds and Cox Automotive which range from -24% to -30%. This brings Q2 volumes down -33.4% to 2.967.110 units as the easing of lockdowns is questioned and sometimes reversed by surging Covid-19 infections across the country (total 3 million at the time of writing). The Seasonally Adjusted Annualized Sales Rate (SAAR) is estimated to sink -24.2% to 13.1 million on average, with Wards Auto at 13.05m and Motor Intelligence at 13.15. Although this is the highest figure since before the pandemic in February (17.05m), it shows a definite levelling of the recovery started in May (see Wards Auto graph below). And the horizon is cloudy: as more States reverse their reopening process, particularly Florida, Texas and California which are strong new vehicle markets, Morgan Stanley analyst Adam Jonas last week lowered his July SAAR forecast from 13.5m to 12m, also anticipating that new-vehicle stockpiles at dealerships will shrink.

Although they are expected to be up 22% on May, fleet deliveries continue to reel from the lack of demand triggered by massive furlough and movement restrictions at -68% year-on-year in June. The average new-vehicle transaction price is up 3.2% or $1.117 on June 2019 at $36.322, however down -0.2% or $88 on May according to ALG. J.D. Power says incentives are on track to reach their highest ever level for the month in June at $4.411, up 11.2% or $445 on June 2019, with incentives on cars expected to rise 12.8% or $459 to $4.031 and on trucks and SUVs up a more modest 9.9% or $407 to $4.524. According to ALG, the carmakers increasing their average incentive the most year-on-year in June (see table below) are Honda up 44% to $2.952, the VW Group up 28% to $4.378, Daimler up 25% to $6.614, FCA up 18% to $5.434 and Nissan up 16% to $4.642. Only Hyundai (-10.1%) and Ford (-8.3%) cut their average incentives vs. May with Subaru ($1.737) remaining the strictest carmaker.

June results

The majority of carmakers having abandoned monthly reporting means we can only get a small glimpse of what the market is like in June, and it’s not all bad news. Among groups still reporting monthly sales, American Honda -15.5%, Hyundai-Kia -19.1% and Toyota Motor -26.7% all show improvement on May. Brand-wise, Mazda (+10.9%) and Volvo (+4.5%) even manage to secure precious year-on-year upticks just as Acura (-0.6%) is almost immobile. Subaru (-12.4%) also thins its loss as does Kia (-15.7%) while Hyundai (-21.9%) has lost the edge it had over the market in the past couple of months. However Hyundai retail sales are up for the 2nd straight month at +6% to 48.935 behind strong crossover volumes (+34%) accounting for 69% of its total.

Volvo sales are up 4.5% year-on-year in June.

Among the 66 models reporting June sales, 17 manage a year-on-year gain, a vast improvement on the 2 of April and the 7 of May. The Hyundai Palisade (+2032.9%) celebrates one year in market by breaking its volume record at 8.169, with the Acura RLX (+152%), Volvo V60 (+83.1%), XC40 (+61.1%), Mazda CX-9 (+48.9%), Volvo V90 (+48.9%) and Subaru Forester (+32.1%) also in outstanding shape. The Kia Seltos leads new launches with a record 3.636 units ahead of the Mazda CX-30 (3.526) and Hyundai Venue (1.538).

The GMC Sierra signs the best hold in the Top 12 over Q2 2020.

Q2 results

Quarterly sales are now the only opportunity we have to understand the trends at play in the U.S. market as a whole, with volumes down a scathing -33.4% over the period to 2.967.110. Mercedes (-17.4%), Hyundai-Kia (-24.8%), American Honda (-27.9%), the VW Group (-30.2%), Jaguar Land Rover (-30.7%) and Ford Motor (-32.9%) manage to keep their loss to below the market rate, General Motors (-34%) roughly matches it whereas Nissan/Mitsubishi (-50.2%), the BMW Group (-39.5%), FCA (-38.7%) and Toyota Motor (-34.6%) fall faster.

Brand-wise, Ford (-33.5%), Toyota (-35.6%) and Chevrolet (-33.6%) top the charts as usual and are all very close to the market fall, with Honda (-28.1%) and Jeep (-27.4%) doing markedly better to round out the Top 5. Nissan (-50%) is in total freefall but Hyundai (-23.7%), Subaru (-25.3%) and Kia (-25.5%) resist best in the Top 10 whereas Ram (-34.9%) is in difficulty despite a strong full-size pickup market. Below, Mazda (-9.6%) posts the best hold in the entire U.S. market and the only single-digit loss, buoyed by a June uptick (see above). Volvo (-15.3%), Mercedes (-17.2%), Lincoln (-18%), Porsche (-20%), Alfa Romeo (-21.4%), Acura (-26.5%) and Lexus (-26.8%) also resist particularly well.

The Ford Ranger is up 19.8% year-on-year in Q2.

Over in the models ranking, below the Ford F-Series (-22.7%) faithful to the pole position, the Chevrolet Silverado (-14.1%) reclaims the 2nd spot off the Ram Pickup (-34.6%) in surprising difficulty. The Toyota RAV4 (-26.6%) cements its SUV leadership above the Honda CR-V (-24.5%) and, surprisingly, the Jeep Wrangler (-15.7%) leaping up 5 spots on Q1 2019 to #7 overall. The GMC Sierra (-5.3%) does even better and sports the only single-digit loss in the Top 12, shooting up 10 ranks to #8. The Toyota Tacoma (-19.8%) is up 6 to make it 5 pickup trucks in the U.S. Top 9 and historically outsells both the Camry (-48.4%) and Corolla (-45.6%). The Ford Ranger (+19.8%), Explorer (+12.4%), Chevrolet Trax (+3.1%) and Subaru Forester (+2.7%) are the only year-on-year gainers in the Top 40. Just below, nameplates just over one year old stand out such as the Hyundai Palisade (+4956.4%), Jeep Gladiator (+174.5%) and Chevrolet Blazer (+67.6%). The Buick Encore GX (#79) is the best-selling new launch over the period, edging past the Kia Seltos (#82), Mazda CX-30 (#87), Chevrolet Trailblazer (#106) and Mercedes GLB (#107).

Previous month: USA May 2020: Decline thaws to -33% but plateauing retail, devastated fleets points to shaky recovery

One year ago: USA June 2019: Ram (+45.4%), Volkswagen (+9.6%) gallop ahead in 6th straight market decline (-1.9%)

Full June 2020 sales for selected groups, brands and models below.

Full Q2 2020 Top 15 groups, Top 40 brands and Top 305 models vs. Full Q2 2019 figures below.

USA June 2020 – groups:

Toyota Motor Corporation148,280-26.7%
American Honda114,774-15.5%
Volvo Cars NA10,3854.5%

USA June 2020 – brands:


USA June 2020 – models:

Honda CR-V26,488-12.9%
Honda Civic23,260-21.8%
Subaru Forester19,49032.1%
Honda Accord15,409-29.6%
Mazda CX-512,501-5.6%
Honda Pilot12,1284.7%
Subaru Outback10,250-41.4%
Subaru Crosstrek10,241-10.1%
Hyundai Tucson10,216-20.3%
Hyundai Santa Fe8,376-41.6%
Kia Sorento8,1938.2%
Hyundai Palisade8,1692032.9%
Kia Sportage8,02118.1%
Honda Odyssey7,946-13.6%
Hyundai Elantra7,561-54.3%
Honda HR-V7,512-2.4%
Kia Soul7,439-16.3%
Kia Forte6,260-33.0%
Subaru Ascent6,079-13.3%
Hyundai Kona5,943-6.3%
Kia Optima5,732-48.3%
Acura RDX5,41011.1%
Hyundai Sonata5,407-35.5%
Acura MDX3,977-2.7%
Kia Seltos3,636new
Mazda CX-303,526new
Volvo XC903,454-0.6%
Subaru Impreza3,389-39.0%
Honda Passport3,060-14.6%
Honda Fit2,923-18.9%
Volvo XC602,8672.1%
Kia Telluride2,864-52.2%
Mazda CX-92,72748.9%
Honda Ridgeline2,367-14.3%
Volvo XC402,31561.1%
Subaru Impreza WRX2,17016.4%
Subaru Legacy2,054-36.3%
Kia Rio1,706-16.3%
Hyundai Venue1,538new
Kia Stinger1,52713.5%
Acura TLX1,439-20.6%
Honda Insight1,423-39.9%
Hyundai Accent1,239-52.9%
Kia Sedona1,219-12.4%
Kia Niro1,185-46.1%
Acura ILX1,109-15.5%
Mazda CX-31,000-24.5%
Mazda MX-5 Miata96627.3%
Volvo S60924-45.1%
Genesis G70897-24.8%
Hyundai Ioniq868-46.0%
Hyundai Veloster806-29.2%
Volvo V6056283.1%
Genesis G80324-39.1%
Subaru BRZ23817.2%
Genesis G9020828.4%
Honda Clarity FCV187-82.9%
Volvo S90132-4.3%
Volvo V9013148.9%
Acura RLX126152.0%
Kia Cadenza65-50.0%
Kia K90023-34.3%
Hyundai Nexo12-42.9%
Acura NSX10-47.4%

USA Q2 2020 – groups:

PosGroupQ2 2020/19Q2 2019
1General Motors492,489-34.0%746,659
2Ford Motor Co432,317-32.9%644,498
3Toyota Motor Corporation398,029-34.6%608,392
4Fiat Chrysler Automobiles368,310-38.7%600,460
5American Honda293,502-27.9%407,208
7Nissan Motor/Mitsubishi189,525-50.2%380,215
9Volkswagen Group117,413-30.2%168,096
10Mercedes-Benz USA70,221-17.4%85,039
12BMW Group56,515-39.5%93,458
14Volvo Cars NA23,770-15.3%28,062
15Jaguar Land Rover18,820-30.7%27,155

USA Q2 2020 – brands:

PosBrandQ2 2020/19Q2 2019
26Land Rover14,500-31.3%21,095
32Alfa Romeo3,734-21.4%4,751
37Rolls Royce270-38.4%438
 –Others (Aston Martin, Ferrari, Lotus)685-53.4%1,469
 –Total Market2,967,110-33.4%4,457,340

USA Q2 2020 – models:

PosModelQ2 2020/19Q2 2019
1Ford F-Series180,825-22.7%233,787
2Chevrolet Silverado122,432-14.1%142,464
3Ram Pickup117,448-34.6%179,454
4Toyota RAV485,729-26.6%116,790
5Honda CR-V67,712-24.5%89,664
6Honda Civic63,914-29.8%90,987
7Jeep Wrangler56,463-15.7%67,007
8GMC Sierra53,824-5.3%56,857
9Toyota Tacoma51,062-19.8%63,683
10Chevrolet Equinox50,798-40.7%85,657
11Toyota Camry48,711-48.4%94,324
12Nissan Rogue47,250-42.0%81,453
13Subaru Forester46,7802.7%45,563
14Jeep Grand Cherokee46,326-29.3%65,523
15Ford Explorer44,83912.4%39,901
16Honda Accord41,629-36.0%65,024
17Toyota Corolla40,388-45.6%74,260
18Ford Escape36,680-49.3%72,398
19Hyundai Tucson34,206-7.9%37,123
20Toyota Highlander31,181-46.8%58,562
21Honda Pilot30,917-12.9%35,495
22Mazda CX-529,861-19.1%36,891
23Subaru Outback29,690-42.8%51,903
24Tesla Model 3 (e)29,400-34.0%44,550
25Toyota 4Runner29,356-2.3%30,044
26Toyota Tundra27,222-7.4%29,397
27VW Tiguan25,318-17.4%30,634
28Ford Ranger25,00819.8%20,880
29Ford Fusion24,484-55.2%54,668
30Subaru Crosstrek24,216-24.9%32,262
31Hyundai Santa Fe23,527-39.5%38,888
32Jeep Cherokee23,263-51.3%47,790
33Hyundai Elantra22,705-53.5%48,859
34Chevrolet Trax22,4663.1%21,790
35Chevrolet Traverse22,314-41.5%38,152
36Nissan Altima21,702-62.1%57,297
37Ford Edge21,052-36.8%33,314
38Nissan Sentra19,907-62.5%53,106
39Chevrolet Colorado19,843-37.3%31,669
40Kia Sorento19,741-15.6%23,399
41Chevrolet Blazer19,72667.6%11,772
42Jeep Gladiator19,568174.5%7,129
43Kia Sportage19,561-6.3%20,877
44Honda Odyssey19,527-25.5%26,203
45Hyundai Palisade19,3664956.4%383
46Kia Optima18,480-33.5%27,801
47Jeep Compass18,401-51.8%38,207
48Ford Transit17,944-56.5%41,265
49Honda HR-V17,481-25.7%23,530
50Kia Soul17,238-42.6%30,030
51Ford Ecosport17,232-19.9%21,507
52Kia Forte17,085-36.8%27,039
53VW Atlas16,321-25.0%21,747
54Chevrolet Tahoe16,016-51.4%32,942
55VW Jetta15,971-38.3%25,884
56Lexus RX15,966-34.9%24,532
57Subaru Ascent15,773-25.0%21,035
58Ford Mustang15,717-27.3%21,625
59Hyundai Kona15,593-16.6%18,692
60GMC Acadia15,242-46.4%28,420
61Hyundai Sonata14,687-42.7%25,612
62Nissan Murano14,2930.4%14,243
63GMC Terrain13,939-44.2%24,988
64Jeep Renegade12,695-28.8%17,818
65Chevrolet Malibu12,661-59.1%30,974
66Ford Expedition12,555-42.4%21,796
67Dodge Durango11,694-41.4%19,972
68Acura RDX11,597-23.7%15,209
69Dodge Charger11,456-53.1%24,431
70Lexus NX11,416-12.9%13,101
71Chrysler Pacifica11,069-56.2%25,253
72Toyota C-HR11,052-2.1%11,290
73GMC Yukon10,542-47.4%20,023
74Buick Encore10,033-58.7%24,291
75Dodge Challenger9,880-35.2%15,237
76Mercedes GLE9,500-15.9%11,291
77Mercedes GLC9,461-49.0%18,540
78BMW X39,460-46.1%17,559
79Buick Encore GX9,256new0
80Nissan Kicks9,193-45.1%16,744
81Acura MDX9,033-23.8%11,851
82Kia Seltos9,026new0
83Chevrolet Express9,006-58.2%21,528
84Toyota Prius (incl. C & V)9,000-47.6%17,183
85Nissan Pathfinder8,861-53.3%18,958
86Nissan Frontier8,794-54.0%19,101
87Mazda CX-308,592new0
88Kia Telluride8,550-52.1%17,832
89BMW X58,517-31.6%12,458
90Subaru Impreza8,331-47.6%15,909
91Honda Passport8,190-17.5%9,926
93Audi Q58,072-52.0%16,818
94Ram ProMaster7,913-40.9%13,393
95Buick Envision7,881-13.8%9,138
96Volvo XC907,812-16.7%9,376
97Lexus ES7,762-38.3%12,590
98BMW 3 Series7,712-40.4%12,933
99Nissan Versa7,666-67.7%23,708
100Buick Enclave7,453-50.8%15,159
101Mercedes Sprinter7,26025.9%5,768
102Chevrolet Suburban7,016-61.6%18,266
103Mercedes E Class/CLS6,857-33.7%10,345
104Ford Transit Connect6,760-38.1%10,913
105Honda Fit6,708-37.7%10,768
106Chevrolet Trailblazer6,699new0
107Mercedes GLB6,699new0
108Chevrolet Camaro6,675-46.3%12,433
109Volvo XC606,643-16.2%7,930
110Mercedes C Class6,526-47.1%12,335
111Nissan Titan6,465-22.5%8,343
112Honda Ridgeline6,380-23.2%8,303
113Mazda CX-96,23214.3%5,454
114Lexus GX6,19411.8%5,542
115Ford E-Series5,802-49.8%11,560
116Subaru Impreza WRX5,793-6.1%6,171
117Cadillac XT55,783-55.9%13,118
118Volvo XC405,55011.5%4,976
119Lincoln Corsair/MKC5,463-8.3%5,956
120Dodge Journey5,434-74.6%21,428
121Subaru Legacy5,366-41.7%9,207
122Toyota Sienna5,332-76.3%22,467
123Chevrolet Spark5,311-26.5%7,226
124Dodge Grand Caravan5,291-85.5%36,507
125Mercedes GLS5,25235.8%3,868
126GMC Canyon5,225-56.1%11,909
127Nissan Armada5,127-42.5%8,912
128Lincoln Nautilus/MKX5,036-38.5%8,187
129Audi A54,990-18.1%6,096
130BMW 5 Series4,940-60.0%12,358
131Cadillac Escalade4,935-47.7%9,432
132Kia Rio4,902-25.7%6,602
133Infiniti QX504,900-4.7%5,141
134VW Golf4,595-58.9%11,172
135Audi Q74,418-50.4%8,916
136Audi A44,415-30.7%6,375
137Audi Q34,41112873.5%34
138Mitsubishi Outlander Sport4,208-33.3%6,311
139Cadillac XT64,1315482.4%74
140VW Passat4,12011.4%3,698
141Mercedes A Class4,104-3.2%4,240
142BMW X74,071-38.6%6,628
143Nissan Maxima4,063-34.9%6,241
144Lincoln Aviator4,016new0
145Cadillac XT43,978-43.8%7,080
146Porsche Macan3,965-27.9%5,503
147Acura TLX3,930-36.0%6,143
148Porsche Cayenne3,822-14.5%4,472
149Mitsubishi Mirage3,806-42.8%6,659
150BMW 2 Series3,805145.3%1,551
151Range Rover Sport3,800-32.9%5,663
152Kia Stinger3,7912.6%3,694
153Infiniti Q503,643-40.0%6,073
154Mini Cooper3,643-33.6%5,489
155Infiniti QX803,638-24.6%4,822
157Lexus UX3,511-13.2%4,044
158Mercedes Metris3,50025.9%2,781
159Hyundai Accent3,487-57.1%8,125
160Toyota Avalon3,483-57.7%8,238
161Kia Sedona3,406-13.1%3,919
162Tesla Model X (e)3,400-34.0%5,150
163Kia Niro3,277-50.3%6,596
164Nissan NV2003,238-38.9%5,297
165Infiniti QX603,110-68.9%10,006
166Honda Insight3,061-56.6%7,048
167Mitsubishi Outlander3,021-75.8%12,466
168Lincoln MKZ2,985-36.1%4,674
169GMC Savana2,984-68.6%9,503
170Mercedes CLA Class2,9314.2%2,812
171Nissan NV2,888-42.6%5,029
172Mercedes GLA2,828-51.9%5,877
173VW Beetle2,811-43.1%4,943
174Range Rover2,800-33.9%4,234
175Chrysler 3002,787-63.2%7,567
176Lincoln Navigator2,749-37.3%4,387
177Acura ILX2,654-30.5%3,816
178Mazda MX-5 Miata2,6209.9%2,384
179Cadillac CT52,575new0
180Range Rover Velar2,500-33.7%3,773
181Chevrolet Bolt2,498-37.0%3,965
182Hyundai Venue2,467new0
183Chevrolet Corvette2,459-57.5%5,788
184Tesla Model S (e)2,400-33.3%3,600
185Lexus IS2,380-46.9%4,478
186Ram ProMaster City2,322-29.8%3,308
187Genesis G702,318-33.5%3,484
188BMW X12,3071.2%2,280
189Porsche 9112,24530.1%1,726
190Mazda CX-32,205-37.6%3,531
191Volvo S602,164-53.2%4,621
192Chevrolet Sonic2,111-47.5%4,024
193Range Rover Evoque2,100-27.0%2,876
194Audi A62,076-54.3%4,544
195Chevrolet Impala2,033-83.8%12,536
196Alfa Romeo Stelvio2,002-16.2%2,390
197Audi Q81,985-47.5%3,784
198Hyundai Ioniq1,916-55.3%4,289
199Audi A31,902-22.7%2,459
200Jaguar F-Pace1,900-31.4%2,769
201Mercedes S Class1,817-39.5%3,004
202BMW X21,768-38.4%2,871
203BMW 4 Series1,760-59.0%4,292
204BMW 8-Series1,74789.7%921
205Mercedes G Class1,74014.0%1,526
206Alfa Romeo Giulia1,692-26.8%2,311
207Ford Flex1,686-76.6%7,206
208Mini Countryman1,645-48.4%3,189
209Tesla Model Y (e)1,600new0
210Land Rover Discovery Sport1,400-50.7%2,840
211Hyundai Veloster1,399-62.3%3,713
212BMW X41,373-37.0%2,181
213Toyota Yaris1,312-85.0%8,763
214Land Rover Discovery1,300-23.9%1,709
215Toyota Supra1,281new0
216BMW X61,20027.0%945
217Mitsubishi Eclipse Cross1,162-67.7%3,594
218BMW 7 Series1,162-51.2%2,382
219Audi e-Tron1,161-36.7%1,835
220Toyota Sequoia1,120-48.0%2,154
221Volvo V601,069171.3%394
222Nissan Leaf1,050-68.4%3,323
223Lincoln Continental1,012-32.1%1,490
224Lexus LX968-11.6%1,095
225Porsche Panamera871-57.3%2,042
226Mercedes AMG GT848-30.1%1,214
227BMW Z4830-25.4%1,112
228Cadillac CT6825-55.7%1,862
229Buick Regal822-72.5%2,985
230Porsche Taycan818new0
231Genesis G80804-57.1%1,872
232VW Arteon79733.3%598
233Lexus RC780-31.9%1,146
234Infiniti Q60770-29.9%1,098
235Nissan 370Z75024.0%605
236Lexus GS679-12.4%775
237Lexus LS658-49.1%1,293
238Jaguar E-Pace650-38.0%1,049
239Toyota 86645-24.5%854
240Toyota Land Cruiser635-22.7%821
241Jaguar i-Pace600-14.4%701
242Land Rover Defender600new0
243Audi A7595-56.8%1,376
244Cadillac CT4591new0
245Fiat 124 Spider581-42.8%1,015
246Subaru BRZ570-20.9%721
247Honda Clarity FCV525-82.9%3,077
248Mercedes SLC501-26.1%678
249Porsche 718472-68.3%1,490
250Genesis G904633.1%449
251Audi A8462-14.9%543
252Ford Fiesta434-98.0%22,173
253Fiat 500X395-45.8%729
254Mercedes SL Class394-19.9%492
255Jaguar XE360-36.5%567
256Jaguar XJ36032.4%272
257Jaguar F-Type290-43.9%517
258Chevrolet Cruze277-98.3%16,166
259Volvo S90275-45.2%502
260Cadillac XTS264-95.1%5,359
261Volvo V90257-2.3%263
262Audi TT250-41.3%426
263Fiat 500239-73.9%914
264Acura RLX223-23.6%292
265BMW i3188-84.9%1,242
266Kia Cadenza185-47.4%352
267Cadillac CTS168-93.1%2,443
268Jaguar XF160-13.5%185
269Lexus LC144-58.6%348
270Fiat 500L124-46.3%231
271Audi R8102-14.3%119
272Buick LaCrosse71-97.1%2,487
273Nissan GT-R70-13.6%81
274BMW 6 Series66-79.8%326
275Toyota Mirai62-89.9%616
276Kia K90060-43.9%107
277BMW i850-90.2%512
278Cadillac ATS46-87.6%371
279Alfa Romeo 4C40-20.0%50
280Chevrolet Volt39-96.6%1,146
281Hyundai Nexo25-57.6%59
282Infiniti QX3021-97.6%872
283Acura NSX21-70.8%72
284Lincoln MKT20-98.4%1,246
285Ford GT18-64.7%51
286Infiniti Q7015-97.9%731
287Buick Cascada4-99.7%1,312
288Dodge Dart20.0%2
289Mercedes SLS AMG2n/a0
290Mercedes B Class1-66.7%3
291VW CC0-100.0%16
292Chrysler 2000-100.0%9
293VW Touareg0-100.0%44
294Honda CR-Z0-100.0%1
295Jeep Patriot0-100.0%3
296Chrysler Town & Country0-100.0%2
297Dodge Avenger0-100.0%1
298Dodge Viper0-100.0%4
299Ford C-Max0-100.0%21
300Ford Focus0-100.0%2,131
301Ford Taurus0-100.0%3,362
302Nissan Juke0-100.0%1
303Toyota FJ Cruiser0-100.0%1
304Toyota Venza0-100.0%1
305Smart Fortwo0-100.0%265

Source: Manufacturers, ANDC, GCBC

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