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Belarus April 2020: Geely threatens Lada for pole position in market halted -40%

Launched in January, the Geely Coolray is already inside the Belarus Top 20.

Belarus is shaping up to be BSCB’s latest monthly update addition. To celebrate, we can offer you today detailed brands and models data available since the start of 2020. Brand-wise, we have a complete Q1 2020 Top 32 All-brands ranking vs. complete Q1 2019 figures as well as each monthly Top 32 All-brands (January, February, March, April and YTD). Model-wise, we have a Top 20 for January-February 2020, March and Q1 2020 as well as for April 2020 and YTD. The Belorussian new car market seemed to be headed for yet another record year in 2020, with First Quarter sales up a whopping 20.8% to 17.250 units, partly due to the devaluation of the Belarus Ruble that triggered a rush to dealership in anticipation of price increases.

Lada and the Vesta remain the best-sellers so far in 2020.

But it was not to be, as COVID-19 spread into the country throughout April. New car sales volumes for the month are down -39.9% year-on-year to just 3.737, abruptly cutting the year-to-date advance to +2.4% and 20.987 sales. With the Belorussian president still downplaying the gravity of the pandemic and no nationwide lockdown being imposed, confirmed COVID-19 cases soared from 14.027 as of April 30 to 30.572 as of May 18, and BAA analysts anticipate a market collapse in May, because April volumes still included deliveries of vehicles ordered in March and April orders have almost stopped, car prices have risen and interest rates on loans have increased while banks curtail financing.

The Geely Atlas was the best-selling vehicle in Belarus in March.

Lada remains the best-selling brand in Belarus in April but drops to 18.7% share and only distances Chinese local producer Geely (18.4% share) by a meagre 11 units. For perspective, Lada holds a 21.5% share so far in 2020 while Geely ranks #3 at 15.8%. Renault is knocked down to #3 and 15.6% vs. 18.1% YTD while Volkswagen, Kia, Hyundai, GAZ and Skoda hold onto their YTD ranking. Mercedes shoots up 5 spots on March to #9, BMW is up 3 to #10, Peugeot is up 6 to #14 and Volvo up 3 to #18. Over in the models ranking, the Geely Atlas spectacularly takes the overall lead in March with a mammoth 11.7% share, distancing the VW Polo (10%), Lada Vesta (9.7%), Kia Rio (5.9%) and Renault Logan Stepway (5.7%). Geely also impressed with the launch of the Coolray SUV (aka Binyue) which landed directly at #16 over the first two months of the year, #18 over Q1.

The Geely Emgrand 7 is up to #2 in April.

In April, the models ranking is completely reshuffled, with the VW Polo sedan taking the lead at 9.1% share while the Geely Emgrand 7 leaps from outside the March Top 20 directly into 2nd place due to deliveries to taxis and fleets. The Lada Vesta remains in third place and holds onto the YTD top spot, distancing the Kia Rio and Renault Logan Stepway for the month like in March. The Hyundai Creta shoots up 5 spots on last month to #6, while last month’s leader, the Geely Atlas, drops to #7. Lada places a total of three nameplates in the Top 10 (add the Granta and Largus) and so does Geely (add the Emgrand X7). Notice also the Kia Sportage up to #13, the Geely Coolray back up to #17 and the Renault Arkana at #18.

Previous post: Belarus Full Year 2019: Lada reclaims #1 spot for first time in 7 years, Geely up 108.7% in market up 22.1%

Full Q1 2020 Top 32 All-brands and Top 20 models below.

Full January, February and March 2020 Top 32 All-brands below.

Full January-February Top 20, March Top 15 and Q1 2020 Top 20 models below.

Full April 2020 Top 32 All-brands and Top 20 models below.

Belarus Q1 2020 – brands:

PosBrandQ1 2020%/19Q1 2019%PosFY19
1Lada3,76821.8%7.7%3,49924.5%11
2Renault3,18218.4%16.1%2,74119.2%22
3Geely2,58815.0%67.8%1,54210.8%44
4Volkswagen1,90911.1%17.0%1,63211.4%33
5Kia1,2687.4%67.1%7595.3%65
6Hyundai1,1266.5%57.5%7155.0%87
7Skoda7574.4%-5.8%8045.6%56
8GAZ7124.1%18.1%6034.2%98
9Nissan4172.4%-42.4%7245.1%79
10Toyota2191.3%31.9%1661.2%1111
11Mazda1590.9%0.6%1581.1%1212
12Ford1370.8%-42.2%2371.7%1010
13BMW1220.7%38.6%880.6%1414
14Mercedes1160.7%56.8%740.5%1515
15Land Rover780.5%69.6%460.3%1719
16Audi760.4%-24.8%1010.7%1313
17Haval740.4%89.7%390.3%2120
18Peugeot690.4%76.9%390.3%2016
19Chery540.3%31.7%410.3%1924
20Volvo500.3%19.0%420.3%1817
21Ravon460.3%84.0%250.2%2523
22Lexus430.2%n/a00.0% – –
23Suzuki320.2%0.0%320.2%2322
24Citroen230.1%-30.3%330.2%2218
25Subaru200.1%-37.5%320.2%2425
26Porsche190.1%-24.0%250.2%2626
27Jaguar160.1%14.3%140.1%2727
28Changan80.0%n/a00.0% – –
29Mitsubishi40.0%-94.4%720.5%1621
30Mini20.0%100.0%10.0%2929
31Maserati10.0%-50.0%20.0%2828
32Zotye00.0%n/a00.0% –30

Belarus January-March 2020 – brands:

PosBrandMar-20%Feb-20%Jan-20%
1Lada1,82021.7%1,10021.8%84822.2%
2Geely1,48217.7%69213.7%41410.9%
3Renault1,37116.3%1,10021.8%71118.6%
4Volkswagen1,07412.8%55010.9%2857.5%
5Kia6067.2%3476.9%3158.3%
6Hyundai5156.1%3076.1%3048.0%
7GAZ2973.5%1653.3%2506.6%
8Skoda2753.3%2424.8%2406.3%
9Nissan2242.7%1042.1%892.3%
10Toyota1922.3%1112.2%731.9%
11Mazda690.8%491.0%411.1%
12Ford600.7%380.8%391.0%
13BMW550.7%320.6%350.9%
14Mercedes410.5%430.9%300.8%
15Land Rover380.5%220.4%180.5%
16Haval370.4%160.3%210.6%
17Chery340.4%90.2%110.3%
18Lexus290.3%90.2%50.1%
19Audi280.3%240.5%240.6%
20Peugeot250.3%210.4%230.6%
21Volvo250.3%190.4%60.2%
22Ravon240.3%110.2%110.3%
23Suzuki210.3%50.1%60.2%
24Subaru130.2%40.1%30.1%
25Citroen100.1%110.2%20.1%
26Jaguar90.1%30.1%40.1%
27Porsche60.1%100.2%30.1%
28Changan50.1%20.0%10.0%
29Mitsubishi20.0%10.0%10.0%
30Maserati10.0%00.0%00.0%
31Mini00.0%20.0%00.0%
32Zotye00.0%00.0%00.0%

Belarus April 2020 – brands

PosBrandApr-20%Mar2020%PosFY19
1Lada70018.7%14,46821.5%11
2Geely68918.4%23,27715.8%34
3Renault58215.6%33,76418.1%22
4Volkswagen40210.8%42,31111.1%43
5Kia3318.9%51,5997.7%55
6Hyundai2957.9%61,4216.8%67
7GAZ2707.2%79824.7%78
8Skoda762.0%88334.0%86
9Mercedes491.3%141650.8%1415
10BMW471.3%131690.8%1314
11Nissan461.2%94632.2%99
12Ford441.2%121810.9%1210
13Toyota381.0%102571.2%1011
14Peugeot250.7%20940.5%1616
15Mazda220.6%111810.9%1112
16Land Rover200.5%15980.5%1519
17Chery160.4%17700.3%1924
18Volvo150.4%21650.3%2017
19Audi130.3%19890.4%1713
20Haval100.3%16840.4%1820
21Ravon90.2%22550.3%2123
22Citroen90.2%25320.2%2418
23Lexus60.2%18490.2%22 –
24Porsche50.1%27240.1%2526
25Suzuki40.1%23360.2%2322
26Jaguar40.1%26200.1%2727
27Subaru30.1%24230.1%2625
28Mitsubishi30.1%2970.0%2921
29Mini30.1%3150.0%3029
30Changan10.0%2890.0%28 –
31Maserati00.0%3010.0%3128
32Zotye00.0% –00.0% –30

Belarus January-February 2020 – models:

PosModelJan-Feb 2020%FY19
1Lada Vesta92110.4%1
2Renault Logan Stepway7338.3%9
3VW Polo6237.0%2
4Geely Atlas5476.2%3
5Kia Rio4795.4%4
6Lada Granta4254.8%7
7Geely Emgrand X73393.8%10
8Renault Duster3323.7%11
9Lada XRAY3063.5%5
10Skoda Rapid3023.4%12
11Renault Sandero Stepway2763.1%6
12Lada Largus2412.7%8
13Hyundai Creta2272.6%14
14Hyundai Accent2202.5%19
15Kia Sportage1621.8%20
16Geely Coolray1481.7% –
17Renault Kaptur1471.7%15
18VW Tiguan1281.4%18
19Renault Arkana1201.4%n/a
20Skoda Kodiaq881.0%21

Belarus March 2020 – models:

PosModelMar-20%Q1 2020%PosFY19
1Geely Atlas97711.7%1,5248.8%23
2VW Polo84010.0%1,4638.5%32
3Lada Vesta8169.7%1,73710.1%11
4Kia Rio4985.9%9775.7%54
5Renault Logan Stepway4825.7%1,2157.0%49
6Renault Sandero Stepway4014.8%6773.9%86
7Lada Granta3554.2%7804.5%67
8Geely Emgrand X73494.2%6884.0%710
9Lada XRAY2993.6%6053.5%95
10Lada Largus2633.1%5042.9%108
11Hyundai Creta2382.8%4652.7%1214
12Hyundai Accent1682.0%3882.2%1319
13Renault Kaptur1642.0%3111.8%1515
14Renault Duster1531.8%4852.8%1111
15VW Tiguan1441.7%2721.6%1618

Belarus Q1 2020 – models:

PosModelQ1 2020%FY19
1Lada Vesta1,73710.1%1
2Geely Atlas1,5248.8%3
3VW Polo1,4638.5%2
4Renault Logan Stepway1,2157.0%9
5Kia Rio9775.7%4
6Lada Granta7804.5%7
7Geely Emgrand X76884.0%10
8Renault Sandero Stepway6773.9%6
9Lada XRAY6053.5%5
10Lada Largus5042.9%8
11Renault Duster4852.8%11
12Hyundai Creta4652.7%14
13Hyundai Accent3882.2%19
14Skoda Rapid3462.0%12
15Renault Kaptur3111.8%15
16VW Tiguan2721.6%18
17Kia Sportage2641.5%20
18Geely Coolray2321.3% –
19Renault Arkana2091.2%n/a
20Skoda Kodiaq1851.1%21

Belarus April 2020 – models:

PosModelApr-20%Mar2020%PosFY19
1VW Polo3399.1%21,8028.6%22
2Geely Emgrand 73288.8%n/a4962.4%1316
3Lada Vesta2747.3%32,0119.6%11
4Kia Rio2276.1%41,2045.7%54
5Renault Logan Stepway2165.8%51,4316.8%49
6Hyundai Creta1694.5%116343.0%1114
7Geely Atlas1684.5%11,6928.1%33
8Lada Granta1433.8%79234.4%67
9Lada Largus1303.5%106343.0%108
10Geely Emgrand X71263.4%88143.9%710
11Renault Sandero Stepway1193.2%67963.8%86
12Lada XRAY972.6%97023.3%95
13Kia Sportage942.5%163581.7%1620
14Hyundai Accent832.2%124712.2%1419
15Renault Duster621.7%145472.6%1211
16Renault Kaptur511.4%133621.7%1515
17Geely Coolray481.3%192801.3%19 –
18Renault Arkana411.1%182501.2%20n/a
19VW Tiguan330.9%153051.5%1818
20Skoda Kodiaq290.8%172141.0%2121

Source: BAA

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