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India March 2020: COVID-19 lockdown sinks market -51.1% to lowest March in 14 years, Maruti Baleno secures 2nd ever win

Holi festival in Chennai on March 10.

A nationwide 21-day lockdown aimed at curbing the spread of the coronavirus pandemic was announced on March 23 by Indian Prime Minister Narendra Modi. Limiting movement of the entire 1.3 billion population simultaneously, it is the largest quarantine measure in human history. School and business closures started in Delhi as early as March 8, with curfews and partial lockdowns announced in various states throughout the month. As a result the Indian new car market was disrupted for more than just the last week when vehicle dispatches & end consumer retail sales stopped. As of March 31 all automotive factories in India have stopped production. An added headache for dealers: the Supreme Court announced on March 27 only 10% of the unsold BS4 vehicles are allowed to be sold, within 10 days of the end of the lockdown on April 14. This as the country was getting ready to step up to BS6 anti-pollution norms.

Kia secures a 2nd consecutive month as the #3 brand in India.

In this context, new light vehicle wholesales in India plummet -51.1% year-on-year in March to just 142.134 units, the weakest single monthly tally since June 2009 (140.243) and the lowest March volume since 2006 (142.623). Year-to-date wholesales are now down -21.7% to 659.530, the worst Q1 result in a decade, since the 561.415 units sold in Q1 2010. Brand leader Maruti (-47.4%) holds better than the market and improves its share to 53.6%, its highest since November 2018 (54%). Hyundai (-40.7%) is also relatively solid and soars to 18.5% share, its highest since last August (19.3%). Kia manages to hold onto a record third spot for the 2nd straight month, totalling 85.171 units in 8 months in market, but sees its share thaw slightly to 6%. Toyota (-45.2%) gains two spots to February to #4, with Nissan (-31.2%) the only other mass brand to outpace the market. In contrast, Volkswagen (-95.2%), Datsun (-92.1%), Jeep (-88.7%), Mahindra (-87%), Honda (-78.5%), Tata (-68.1%) and Skoda (-67.8%) are annihilated.

The Maruti Baleno is the best-selling vehicle in India in March.

Model-wise, the Maruti Baleno (-33.9%) is up 3 spots on February to score its second ever win after last December, toppling the Maruti Alto (-35.6%), Wagon R (-43.3%) and Swift (-39.7%). The Kia Seltos remains at a record 5th place and holds onto the SUV crown above the Hyundai Creta (-41.4%) back up 36 ranks on last month to #6 and the new Hyundai Venue up to an all-time high #7 also hit last July, August and December. Maruti closes out the Top 10 with the Eeco (-39.7%), Vitara Brezza (-61.1%) and DZire (-72.5%). The Maruti S-Presso is knocked out of the Top 10 at #11, the Hyundai Xcent (+45.9%) is the only gainer in the Top 40, the Maruti XL6 returns inside the Top 20 for the first time since last October (#20) and the newly launched Renault Triber (#26), Toyota Glanza (#27), MG Hector (#29), Tata Altroz (#30) and Kia Carnival (#32) all fit within the Top 35.

Previous month: India February 2020: Kia secures first brands podium after just 7 months in market, overall volumes down -7.2%

One year ago: India March 2019: Honda (+26.7%), Mahindra (+8%) impress in 7th market drop in past 9 months (-2.4%)

Full March 2020 Top 23 All-brands and Top 83 models below.

India March 2020 – brands:

12Mercedes (e)5000.4%-61.5%142,0500.3%-37.9%1214
14BMW (e)3500.2%-58.8%151,4500.2%-39.6%1616
15Audi (e)2000.1%-63.6%181,0500.2%-38.2%1818
16Jaguar Land Rover (e)1750.1%-56.3%197250.1%-39.6%1919
20Volvo (e)1000.1%-54.5%204500.1%-31.8%2020
21Mini (e)200.0%-66.7%22700.0%-61.1%2221
22Porsche (e)150.0%-50.0%21700.0%-30.0%2122
23Force (e)50.0%-50.0%23250.0%-16.7%2324

(e): BSCB estimate

India March 2020 – models:

1Maruti Baleno11,406-33.9%448,476-6.6%14
2Maruti Alto10,829-35.6%347,664-26.6%21
3Maruti Wagon R9,151-43.3%242,6181.8%45
4Maruti Swift8,575-39.7%147,252-7.8%33
5Kia Seltos7,466new536,490new522
6Hyundai Creta6,706-41.4%4214,306-55.2%1510
7Hyundai Venue6,127new923,181new913
8Maruti Eeco5,966-39.7%729,51710.9%78
9Maruti Vitara Brezza5,513-61.1%1322,513-42.2%106
10Maruti DZire5,476-72.5%1235,178-36.0%62
11Maruti S-Presso5,159new1021,708new1125
12Hyundai Grand i104,293-40.6%823,474-11.7%89
13Maruti Celerio4,010-66.0%1416,350-33.7%1412
14Maruti Ertiga3,969-55.7%620,748-10.9%1211
15Toyota Innova Crysta3,810-45.4%1611,844-40.5%1818
16Hyundai Elite i203,455-71.6%1120,358-42.6%137
17Honda Amaze2,744-63.0%1511,718-46.6%1915
18Tata Nexon2,646-52.9%239,922-37.9%2120
19Hyundai Xcent2,61545.9%1714,274144.5%1634
20Maruti XL62,221new246,877new2742
21Ford Ecosport2,197-48.2%259,762-18.0%2224
22Hyundai Santro2,169-73.8%1810,040-56.6%2016
23Mahindra Bolero2,080-74.1%2013,380-44.2%1714
24Maruti Ignis1,901-39.8%264,813-22.1%3330
25Maruti Ciaz1,863-49.3%295,242-45.9%3226
26Renault Triber1,644new219,718new2329
27Toyota Glanza1,533new286,434new3037
28Renault Kwid1,475-74.8%198,943-42.7%2519
29MG Hector1,402new365,750new3139
30Tata Altroz1,147new278,458new26 –
31Tata Tiago1,127-83.6%229,361-59.7%2417
32Kia Carnival1,117new313,187new35 –
33Toyota Fortuner1,100-44.3%322,838-47.1%3641
34Hyundai Verna893-72.1%472,420-75.1%3828
35Mahindra XUV300814-82.8%306,605-28.4%2923
36Honda City786-77.1%343,776-67.3%3427
37Tata Harrier632-74.6%461,992-54.3%3943
38Nissan Kicks519-26.0%52958-64.3%5260
39Ford Aspire431-66.2%411,693-55.9%4353
40Toyota Yaris42425.1%491,69163.9%4464
41Ford Endeavour381-33.4%481,103-22.3%5155
42Ford Freestyle340-77.0%371,675-60.4%4549
43Maruti Gypsy2016600.0%66272-51.7%6185
44Skoda Rapid180-75.3%431,675-32.2%4648
45Ford Figo170-75.4%381,186-2.0%5054
46Jeep Compass163-88.7%441,530-61.9%4847
47Renault Duster150-82.9%451,197-48.7%4952
48Datsun Redi-GO139-89.9%501,672-53.0%4746
49Tata Tigor124-90.0%401,797-63.0%4145
50Skoda Superb123-20.6%5543635.0%5675
51MG ZS EV116new58274new60 –
52Mahindra TUV300108-90.9%391,701-54.6%4244
53VW Polo105-92.2%60881-79.5%5335
54Toyota Vellfire96new71138new7296
55Skoda Octavia89-66.4%53522-5.6%5570
56Nissan Sunny8738.1%6817887.4%6983
57Honda WR-V86-96.6% –202-97.5%6532
58Honda Civic67-97.1%57387-83.1%5959
59Nissan Micra66-64.5%73143-66.3%7179
60Mahindra Verito+Vibe60-66.9%65241-50.6%6277
61Toyota Camry60-3.2%6423418.8%6384
62Skoda Kodiaq59-76.6%56424-23.3%5773
63Mahindra Scorpio40-99.3%336,861-53.5%2821
64Mahindra KUV10031-93.6%62198-87.2%6662
65Hyundai Elantra28-67.4%69137-41.9%7382
66Mahindra Marazzo23-99.2%352,526-72.4%3733
67VW Vento19-95.8%61412-69.7%5857
68Honda CR-V14-86.5%7776-73.3%7878
69Hyundai Kona14new7585new7790
70Datsun GO+12-95.9%67127-87.0%7468
71Mahindra XUV5009-99.5%511,808-71.7%4038
72Mahindra Xylo6-98.5%7856-95.1%8163
73VW Tiguan4-92.6%76117-2.5%7576
74VW Ameo3-99.6%74173-91.9%7056
75Datsun GO2-99.2%63188-81.7%6867
76Honda BR-V0-100.0% –60-93.7%7966
77Honda Jazz0-100.0% –46-98.8%8250
78Hyundai Tucson0-100.0% –37-88.0%8380
79Mahindra Alturas G40-100.0%72106-90.1%7671
80Maruti S-Cross0-100.0% –558-92.0%5436
81Tata Bolt0-100.0%7057-57.1%8088
82Tata Hexa0-100.0%59198-79.3%6765
83Tata Zest0-100.0%54215-89.1%6458

Source: Manufacturers

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