The Toyota Hilux signs a 5th annual win in the past 6 years in Tonga.
Our exclusive South Pacific islands coverage returns on BSCB. No other automotive media will share this data with you. Tonga is a Polynesian archipelago composed of 177 islands spread over 700.000 km2 (270.000 sq mi) and stretching over 800 km (500 mi) in a north-south line, about a third of the distance from New Zealand to Hawaii. It has 100.651 inhabitants, 70% of which lives on the main island of Tongatapu.
Tonga is one of the smallest new car markets in the world, with just 80 sales in 2019, a 29% year-on-year surge. Toyota (+10%) continues to hold a suffocating grip on the Tongan market at 68.8% share, with Mazda (stable) and Hyundai (+25%) rounding out the podium like last year. Note this year 7 private imports (no available brand) have been registered vs. none in 2018. Model-wise, the Toyota Hilux (+40%) reclaims the top spot off the Hiace (-22.7%) to sign a 5th win over the past 6 years while the Toyota RAV4 (+100%) leaps onto the podium.
Full Year 2019 Top 8 All-brands and Top 10 All Toyota models below.