Tonga Full Year 2015: Hilux #1, Toyota holds 89% share (BSCB Exclusive)

Toyota Hilux Tonga April 2016. Picture courtesy autocosmos.com.mxThe Toyota Hilux is the best-selling vehicle in Tonga.

* See the Top 3 All-brands and Top 8 All-Toyota models by clicking on the title *

Tonga is a Polynesian archipelago composed of 177 islands spread over 700.000 km2 (270.000 sq mi) and stretching over 800 km (500 mi) in a north-south line, about a third of the distance from New Zealand to Hawaii.  It has 103.000 inhabitants, 70% of which lives on the main island of Tongatapu. See exact location on the map below.

Tonga locationTonga location (picture courtesy Wikipedia)

Tonga is one of the smallest car markets in the world, with only 53 new vehicles registered in 2015, two more than in 2014. Toyota is the only manufacturer to really sell vehicles in the country with a 88.7% market share in 2015, Hyundai and Nissan are also present. The Hilux is the best-selling vehicle in Tonga followed by the Hiace – both nameplates dropping 10% vs. 2014 and the RAV4 up 50%.

Previous year: Tonga Full Year 2015: Toyota Hilux holds just under 40% of tiny market

Full Year 2015 Top 3 All-brands and Top 8 All-Toyota models below.

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Tonga Full Year 2014: Toyota Hilux holds just under 40% of tiny market

Toyota Hilux Tonga 2014Toyota Hilux 

* See the Top 3 All-brands and Top 6 All-Toyota models sales by clicking on the title *

This is the first of a series of BSCB exclusive Full Year 2014 updates on smaller southern Pacific Ocean countries and territories that have never been covered before on this site, courtesy of Toyota. Tonga is a Polynesian archipelago composed of 177 islands – 52 of which are inhabited, spread over 700.000 km2 (270.000 sq mi). 70% of the total 103.000 population of Tonga lives on the main island of Tongatapu. Tonga stretches over about 800 km (500 mi) in a north-south line, about a third of the distance from New Zealand to Hawaii. See exact location on the map below.

Tonga locationTonga location (picture courtesy Wikipedia)

The Tongan new car market is among the smallest in the world, with just 51 new light vehicles finding a buyer over the Full Year 2014. Of these, 40 were Toyotas, 6 were Nissan and 5 Hyundai. And off all Toyotas sold in Tonga in 2014, 20 were Toyota Hilux, making the pickup the best-selling new vehicle in Tonga this year with a mammoth 39.2% market share. Other strong Toyota sellers on the archipelago include the Hiace and RAV4.

Full Year 2014 Top 3 All-brands and Top 6 All-Toyota models below.

This content is for 1 Year members only.
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