The Chevrolet Spark is the best-selling vehicle in Ecuador in 2019.
The Ecuadorian new light vehicle market shoots up 26.8% year-on-year in 2019 to a new record 174.446 units, smashing its previous best of 139.893 set back in 2011. Brand leader Chevrolet (+39.6%) easily outpaces the market to hit a mammoth 36.5% share, well above Kia (+14.2%) thawing to 15.2%. Toyota (+57.3%) leapfrogs past Hyundai (-22.2%) and Great Wall (-1.1%) both in difficulty to land in third place overall. Suzuki makes a very late landing in Ecuador directly in 6th place, this being one of the last countries where its models were sold under the Chevrolet brand. Chery (+83.1%) scores the largest gain in the Top 10 and advances to #7, but there are now just 2 Chinese brands in the Top 10 as JAC (+16%) gets knocked down to #11 by Mazda (+69.5%) and Renault (+67.8%) both posting outstanding progressions. Further down, Mitsubishi (+159.2%), Dongfeng (+147%), Soueast (+105.1%), Fiat (+100%) and Jeep (+82.6%) stand out.
The Chevrolet Captiva lands directly inside the Top 10 this year.
Chevrolet completely obliterates the Ecuadorian models ranking in 2019, monopolising the Top 4 and placing 6 nameplates in the Top 9. After the D-Max (2015), Aveo (2016 and 2017) and Sail (2018), it’s the turn of the Spark (+270.1%) to takes the annual lead in Ecuador, eclipsing the D-Max (+287.6%), Sail (+25.3%) and Beat (new). The Kia Rio (+14.7%) remains the best-selling non-Chevrolet model in the country but drops 3 spots on 2018 to #5. The new Chevrolet Captiva, in fact a rebadged Baojun 530, lands directly at #9 just as the rebranded Suzuki Grand Vitara arrives at #10.
Two years ago: Ecuador Full Year 2017: Chevrolet dominates market up 65.3%
Full Year 2019 Top 52 All-brands and Top 10 models vs. Full Year 2018 figures below.