Denmark January 2020: Peugeot 208 reclaims lead in market down -12.4%

The Peugeot 208 is the best-selling vehicle in Denmark in January.

The Danish new car market takes a harsh blow in January with sales down a steep -12.4% to 18.671 units. Brand leaders Volkswagen (-21.5%) and Peugeot (-25.9%) fall even faster than the market but remain on top, while Toyota (-1.3%) holds very well to return to the third spot it held over FY2019. Mercedes (+12.3%) and Hyundai (+5.6%) are the only Top 10 brands in positive, just as Kia (-3.6%) limits its fall to single-digits but Skoda (-38.7%), Ford (-23.2%), Suzuki (-21.4%) and Citroen (-15.4%) all freefall. Beyond the Top 10, Tesla (+1360%), Land Rover (+800%), Porsche (+160%), Mitsubishi (+151.5%), Jeep (+52.9%), Volvo (+42.4%), Subaru (+29.4%), Renault (+24.5%) and BMW (+15.5%) all defy adverse conditions to post spectacular gains. Finally, notice the arrival of Chinese EV maker Aiways at #38 with the very first unit of its U5 crossover sold both in Europe and outside of China.

The Aiways U5 has landed in Denmark – and in Europe.

In the models ranking, the Peugeot 208 (-16.2%) is back to pole position for the second time in the past 3 months despite a steep fall, followed by the Citroen C3 (-28.6%) also hit very hard but somehow managing to rank #2. The Toyota Aygo (+43%) is up 18 spots on December to land on the third step of the podium, distancing the VW Polo (+14.6%) and Citroen C1 (+1.7%). The VW T-Cross is back up 30 ranks to #6, but all remaining Top 10 nameplates implode, starting with the VW Golf (-53.4%) and Toyota Yaris (-31.8%). The Renault Captur (+107.4%), Volvo V60 (+90.1%), BMW 3 Series (+52.4%) and VW T-Roc (+46.4%) also impress in the Top 20.

Previous post: Denmark Full Year 2019: Nissan Qashqai signs first ever win in record market (+3.2%)

One year ago: Denmark January 2019: Volkswagen, Skoda show off in market up 7%

Full January 2020 Top 38 All-brands and Top 225 All-models below.