Argentina January 2020: Jeep (+7.3%), VW Gol (+28.8%) resist is smallest market decline in 17 months (-25.3%)

The VW Gol is up 28.8% in a market down -25.3% in January.

Although Argentinean new vehicle sales dive another -25.3% year-on-year in January to 44.717 units, this is incredibly the smallest decline in 17 months, since August 2018 exactly. That’s a testimony to how much damage has been done to the Argentinean market over the past two years, and analysts don’t anticipate a 2020 year above 350.000 units (-24%) which would be the slowest annual tally in 16 years, since the 288.527 sales of 2004. For now Volkswagen (-27%) roughly matches the market to easily remain atop the brands charts with 15.5% share, distancing Toyota (-38.3%) and Renault (-32.9%) both falling a lot faster than the market. Fiat (-11.8%) resists well and leaps to #4, overtaking Ford (-41%) and Chevrolet (-32.9%) while Jeep (+7.3%) manages the only year-on-year gain in the Top 10. Below, Mitsubishi (+766.7%), Ram (+185%), Agrale (+64.6%), Audi (+62.5%), Lexus (+56%) and Mercedes (+29.6%) stand out with spectacular gains.

The Toyota Hilux (-17.1%) is once again the most popular vehicle in the country, extending a streak of 17 consecutive month in pole position. This month it distances the VW Gol (+28.8%) in excellent shape, the Ford Ka (-31.4%), Chevrolet Onix (-11.6%) and Fiat Cronos (-22.4%). The VW T-Cross scores its first Top 10 finish in Argentina, with the Ram 1500 (+185%), Fiat Toro (+112.9%), Jeep Compass (+47.3%), VW Virtus (+34%), Saveiro (+22.1%), Citroen C4 Cactus (+20.5%), Nissan Kicks (+18%) and Renault Captur (+15.8%) are the only additional year-on-year gainers in the Top 50.

Previous post: Argentina Full Year 2019: VW, Toyota Hilux top weakest market in 13 years (-42.7%)

One year ago: Argentina January 2019: Discounted VW Sharan shoots up to #2 in imploding market (-49.7%)

Full January 2020 Top 45 All-brands and Top 255 All-models below.