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India October 2019: Kia matches Hyundai’s 1998 record launch with 12.854 Seltos, first market gain of 2019 (+1%)

The Kia Seltos sells 12.854 units for its third month in market.

Finally a breath of fresh air for the Indian new car market with wholesales up 1% year-on-year to 286.753 units in October, ending a streak of 10 consecutive market declines and 6 straight double-digit falls. This is the result of an unusually high number of high impact new launches, as well as very high activity during the two biggest festivals of the year: Dussehra & Diwali. Retail sales are anticipated to be even stronger as a lot of carmakers  would have endeavoured to clear their inventory in October. Brand leader Maruti (+2.3%) returns to positive for the first time since last February but fails to clinch the symbolic 50% share for the 5th straight month at 48.5%. Below, Hyundai (-3.8%), Mahindra (-20.6%) and Tata (-28%) have missed out on the market recovery and all register year-on-year drops.

The miracle of 2019 in India points its bonnet in 5th place: launched in the country last August, Kia sees its wholesales soar 65.8% on September to reach a barely credible 12.854 units, breaking into the Top 5 brands for only its 3rd month in market, even teasing Tata for 4th place with a measly 315-unit gap. All this thanks to one single model: the Seltos, up to #7 best-seller and the new most popular SUV in India. In retrospect Kia’s tremendous success in India is hardly surprising, given how Hyundai once took this very market by storm it ranked #3 over the Full Year 2000 after launching in September 1998… For context, after 3 months Kia has sold 26.844 units and holds 1.1% of the 2019 YTD Indian market, while Hyundai sold 8.447 units of the Santro for a 1.6% share in 4 months in 1998 before reaching 61.135 wholesales and 8.5% share for its first full year in 1999 and 81.538 and 10.8% in 2000. Another interesting comparison is the 5.511 Seltos Kia sold in South Korea this month (43% of the Indian total) and the 21.064 sold in 4 months (59% of the India score).

The Maruti S-Presso breaks into the Top 10 for its 2nd month in market.

Below Toyota (-5.9%) going against the positive grain, Renault (+63%) takes off thanks to the new Triber however it is encouragingly less reliant on this model which accounts for 46% of its October volume vs. 56% in September, this thanks to a Kwid recovery (-10.8%). Below Honda (-29.4%) and Ford (-22.4%) in total perdition, MG is up another 35.6% month-on-month as local production of its unique model, the Hector SUV (a rebadged Baojun 530) continues to gear up. The Chinese carmaker has now delivered almost 10.000 units since its launch last July: a very strong showing that places it above Volkswagen again for the month.

Model-wise, the Maruti Dzire (+12.4%) is the best-selling vehicle in India for the third consecutive month and the 4th time this year, delivering its highest volume since last March, but remains #2 YTD below the Maruti Alto (-19.3%) down to #3 in October. The Maruti Swift (+12.7%) edges up one spot on September to #2 overall – and only 168 sales below the Dzire – as does the Maruti Baleno (-13%) to #4. The Hyundai Elite i20 (+10.5%) cracks the Indian Top 5 for the first time since last December, simply securing its highest ever monthly volume at 14.683 units, eclipsing its previous best of 13.378 established in February 2018. There are two new blockbusters in India: both the Kia Seltos (#7) and Maruti S-Presso (#8) break into the Top 10 for the first time but also lodge their first ever five-digit wholesales month. The Renault Triber (#19), Maruti XL6 (#24) and MG Hector (#27) also break there volume record, while the Maruti Ertiga (+418.9%) and Eeco (+49.1%) post the largest gains in the Top 40.

Previous month: India September 2019: MG in Top 10, Kia Seltos #11, Maruti S-Presso lands in market down -22.9%

One year ago: India October 2018: Hyundai Santro returns with a splash directly at #11

Full October 2019 Top 24 All-brands and Top 100 models below.

India October 2019 – brands:

5Kia12,8544.5%new826,8441.1%new9 –
10MG3,5361.2%new109,6700.4%new13 –
14Mercedes (e)9500.3%-9.5%149,4500.4%-22.6%1513
16BMW (e)7000.2%0.0%166,8000.3%-16.6%1614
17Audi (e)5000.2%-9.1%174,8000.2%-18.7%1816
19Jaguar Land Rover (e)3000.1%50.0%193,0450.1%19.6%1917
20Volvo (e)1750.1%16.7%201,7250.1%10.2%2018
21Mini (e)400.0%14.3%214500.0%28.6%2120
22Porsche (e)300.0%-33.3%223100.0%-29.7%2321
23Force (e)100.0%0.0%231000.0%0.0%2422
24Fiat00.0%-100.0% –3130.0%-48.1%2219

(e): BSCB estimate

India October 2019 – models:

1Maruti DZire19,56912.4%1165,959-26.8%21
2Maruti Swift19,40112.7%3157,838-16.8%33
3Maruti Alto17,903-19.3%2177,512-16.6%12
4Maruti Baleno16,237-13.0%5147,351-18.3%44
5Hyundai Elite i2014,68310.5%7105,015-11.5%67
6Maruti Wagon R14,35934.8%4130,536-5.5%56
7Kia Seltos12,854new1126,934new24 –
8Maruti S-Presso10,364new1415,370new34 –
9Maruti Vitara Brezza10,227-35.4%6101,403-22.8%75
10Maruti Eeco10,01149.1%896,30940.5%814
11Hyundai Grand i109,873-16.5%984,909-25.2%108
12Hyundai Venue8,576new1051,257new18 –
13Hyundai Creta7,269-37.9%1286,339-16.7%99
14Maruti Ertiga7,197418.9%1378,89483.9%1118
15Mahindra Bolero5,884-18.5%1858,868-21.6%1313
16Hyundai Santro5,855-31.4%2257,058568.5%1532
17Tata Tiago5,460-27.7%2453,846-31.6%1711
18Renault Kwid5,384-10.8%2543,717-21.3%1917
19Renault Triber5,240new1612,440new41 –
20Honda Amaze5,134-7.4%1559,3523.9%1216
21Toyota Innova Crysta5,062-24.4%1754,915-17.0%1615
22Mahindra Scorpio4,6280.5%2139,191-9.8%2122
23Tata Nexon4,438-3.7%2641,525-5.4%2019
24Maruti XL64,328new2010,524new44 –
25Ford Ecosport4,3269.3%2335,440-24.6%2320
26Maruti Celerio3,669-60.4%1958,850-29.6%1410
27MG Hector3,536new289,670new45 –
28Mahindra XUV3003,045new2935,841new22 –
29Toyota Glanza2,693new2714,013new38 –
30Maruti Ciaz2,371-39.1%3226,472-37.3%2521
31Hyundai Verna2,174-34.1%3124,885-34.6%2724
32Honda City1,887-47.8%3026,192-25.6%2625
33Maruti Ignis1,859-17.5%3519,484-49.7%2923
34VW Polo1,7449.8%3314,589-9.8%3637
35Toyota Etios1,620-3.4%3614,075-22.7%3735
36Hyundai Xcent1,388-55.8%3716,464-55.8%3228
37Mahindra XUV5001,378-36.1%3814,795-36.1%3531
38Honda WR-V1,367-58.0%3417,828-43.6%3029
39Maruti S-Cross1,356-59.1%3915,761-56.1%3327
40Toyota Fortuner1,302-29.3%4313,813-27.3%3936
41Tata Harrier1,258new4213,007new40 –
42Mahindra TUV3001,246-41.0%4012,025-46.0%4233
43Tata Tigor1,152-60.6%4710,860-56.8%4330
44Mahindra Marazzo1,044-72.6%4417,004102.4%3144
45Ford Figo9671387.7%417,13978.2%5461
46Jeep Compass854-25.7%509,555-40.2%4641
47Skoda Rapid815-32.4%467,667-12.0%5348
48Honda Jazz750-29.0%498,536-45.5%5040
49VW Vento72951.9%544,642-13.1%5753
50Datsun Redi-GO709-38.4%459,102-54.8%4734
51Ford Endeavour70023.9%515,80212.6%5555
52Renault Duster622-17.1%527,713-14.6%5246
53Toyota Etios Liva612-63.9%488,697-31.4%4943
54VW Ameo584-36.7%565,660-34.6%5650
55Ford Aspire519-79.4%538,000-41.4%5142
56Ford Freestyle505-73.8%558,767-44.3%4838
57Tata Zest443-50.6%584,496-62.3%5845
58Honda Civic436new574,375new59 –
59Toyota Yaris382-9.3%602,760-71.9%6447
60Nissan Kicks313new614,008new6092
61Honda BR-V284-39.3%632,624-59.0%6552
62Datsun GO282-67.1%692,508-47.9%6657
63Skoda Octavia23124.2%641,933-14.4%7064
64Tata Hexa229-69.3%682,474-71.2%6749
65Renault Captur222-13.3%841,663-50.1%7262
66Datsun GO+189-77.5%662,403-52.3%6858
67Mahindra KUV100183-85.3%623,038-82.8%6239
68Mahindra Thar180-74.3%593,55077.4%6165
69Skoda Kodiaq180-5.3%671,329-20.8%7468
70Tata Safari/Storme165-74.3%752,316-55.6%6956
71VW Tiguan15516.5%71708-35.5%8274
72Skoda Superb152-13.6%721,083-19.2%7571
73Honda CR-V152-33.3%65960134.1%7777
74Mahindra Verito+Vibe138-51.4%70975-16.7%7672
75Mahindra Alturas G4101new781,884new7182
76Toyota Corolla90-62.8%741,337-53.7%7363
77Mahindra Xylo87-79.7%793,028-48.0%6354
78Hyundai Tucson83-7.8%76819-50.1%8069
79Toyota Camry67737.5%8353359.6%8583
80Nissan Micra66-73.5%82922-77.0%7960
81Hyundai Elantra59-48.7%73734-43.0%8173
82Hyundai Kona50new81227new90 –
83Renault Lodgy4892.0%77490-53.1%8676
84Tata Bolt24-82.5%85293-86.9%8966
85Nissan Sunny21-16.0%80585-64.8%8370
86Toyota Vellfire20new8722new96 –
87Toyota Land Cruiser18-10.0%86117-4.9%9285
88Nissan Terrano1-97.6%88428-61.6%8775
89VW Passat1-98.5% –305-30.7%8878
90Maruti Omni0-100.0% –20,930-71.1%2812
91Tata Sumo0-100.0% –941-84.9%7851
92Maruti Gypsy0-100.0% –563-85.6%8459
93Fiat Punto Evo0-100.0% –130-73.6%9179
94Fiat Linea0-100.0% –1047.2%9386
95Fiat Abarth0-100.0% –79507.7%9490
96Ford Mustang0-100.0% –7510.3%9588
97Toyota Prado0n/a –1427.3%9791
98Honda Brio0-100.0% –3-99.9%9867
99Tata Nano0-100.0% –1-99.7%9981
100Toyota Prius0n/a –1n/a100113

Source: Team-BHP

This Post Has 3 Comments
  1. In the design blurr of hundreds of car faces, I have to hand it to Kia that the Seltos snout looks pretty convincing. Good to see Renault’s uptick, and a welcome deviation from the DZire, Swift and Alto infested Indian streets. Let’s hope the facelifted Kwid finds new momentum, along with it’s well received sibling Triber.

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