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Pakistan July 2019: New Suzuki Alto shoots up to 36.4% share in crumbling market (-41%)

The Suzuki Alto holds a record 36.4% of the Pakistani market in July.

Thanks to PAMA we can share with you today July sales of locally-produced light vehicles in Pakistan, a fair representation of new car landscape in the country as high taxes make imports negligible. The market is down a devastating -41% year-on-year to just 12.594 units, meaning the year-to-date volume is now down -14.8% at 132.798 registrations. Launched last month to replace the three decades-old Mehran, the new Suzuki Alto – surprisingly the Japanese Alto was chosen for Pakistan, not the Indian Alto – takes complete control of the Pakistani charts in July, climbing to a suffocating 36.4% share with over 4.500 sales. That’s 2.3 times the score of YTD leader the Toyota Corolla (-56.6%) and almost 4 times the sales result of the July #3, the Suzuki Cultus (-27.3%). The Alto puts an end to 16 consecutive months of Toyota Corolla reign and reaches the highest market share of any nameplate since we started following Pakistan monthly in January 2012. The pervious record was detained by the Toyota Corolla at 35.6% in November 2014. It success helps Suzuki (-23.1%) contain its loss to reach a mammoth 66.5% share vs. 56.6% YTD.

Previous month: Pakistan June 2019: Suzuki Alto replaces Mehran, lands at #3 in market down -5.2%

One year ago: Pakistan July 2018: Toyota and Honda lift market up 9%

Full July 2019 Top 5 All Pakistan-made brands and Top 15 models below.

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