Argentina July 2019: Toyota (+2.9%), Honda (+46.6%) defy market slightly bettered by subsidies (-25.9%)

Toyota is boosted up 2.9% by the new Yaris breaking into the Top 5 this month.

The extension of a government subsidy plan aimed at reviving sales in the country seems to have finally had some limited effect on the market, with July sales down “only” -25.9% year-on-year to 49.477 units vs. a -43.9% drop last month. The year-to-date volume is still down an abysmal -47% to just  297.832 deliveries. Toyota (+2.9%) ignores the surrounding gloom and posts the only uptick in the Top 10 leading to a third consecutive monthly pole position at 14.9% share, distancing Volkswagen (-38.2%), Chevrolet (-29.9%) and Renault (-40.7%). Although down, Jeep (-12.1%) and Nissan (-15.4%) gain significant share but Peugeot (-46.3%) and Citroen (-43.1%) freefall. Below, Subaru (+112%), Great Wall (+60%), Honda (+46.6%), Ram (+44.4%), Mini (+21.7%) and Kia (+4.6%) post the only gains in the remainder of the Top 30. The Toyota Hilux (-9.3%) is the best-selling vehicle in the country for the 11th straight month, but in July the Chevrolet Onix (-6.8%) is only 74 sales below. The Toyota Etios (-22.6%) and Ford Ka (-42.2%) follow while the Toyota Yaris (+9706.7%) celebrates one year in market by cracking the Top 5 for the first time. The Chevrolet Cruze (+15.3%) is also very dynamic at #10 and the VW T-Cross is up 89 spots on June to become the best-selling new launch at #23.

Previous month: Argentina June 2019: Honda (+26.2%), Volvo (+22.3%) stay afloat in market sinking -43.9% despite government subsidies

One year ago: Argentina July 2018: Fiat Argo repeats at #1, market down -14.4%

Full July 2019 Top 50 All-brands and Top 240 All-models below.