American Samoa Full Year 2018: Toyota overtakes Ford as #1 brand, Tacoma dominates

The Toyota Tacoma tops the American Samoan sales charts in 2018.

This article was updated with the Top 20 All-models.

Consult 5 years of American Samoa Historical Data here.

Not to be confused with Samoa covered in separate updates, American Samoa is an unincorporated territory of the United States located in the South Pacific and forming the eastern part of the Samoan Islands chain – see exact location on maps below. It consists of five main islands and two coral atolls with a total population of 54.194. American Samoa is the southernmost territory of the U.S. and one of two U.S. territories (with Jarvis Island) south of the Equator.

American Samoa location – picture courtesy Wikipedia

 Samoa Islands

The new car market in American Samoa drops 12% year-on-year in 2018 to 380 registrations. Toyota (-1.5%) climbs above above Ford (-20.9%) in the brands ranking for the first time in 12 years with 35.3% share vs. 32.9% just as Hyundai (+17.5%) cements its position on the podium at 19.5% share. Nissan (-33.3%) implodes but Kia (+275%) shines. The Toyota Tacoma (-2.5%) is the best-selling nameplate with 20.3% share, eclipsing the Hyundai Tucson at 18.7% and Ford F-Series at 17.9%. These three models hold almost 57% of the American Samoan market in 2018.

Previous year: American Samoa Full Year 2017: Ford and Toyota lead market up 6%

Full Year 2018 Top 5 All-brands and Top 20 All-models vs. Full Year 2017 figures below.