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Jordan Full Year 2018: Toyota Land Cruiser reclaims pole position in market imploding down 34.5%

The Toyota Land Cruiser is the best-selling vehicle in Jordan for the 2nd time in the past 3 years.

Consult a decade of Jordanian Historical Data here.

After imploding down 27.2% in 2016, Jordanian new car sales gave the impression of recovering in 2017 (+0.6%), but it was just not meant to be: 2018 turns out to be a horrendous year with sales plunging down 34.5% to just 29.586 units. Toyota (-13.2%) resists much better than the market and gains two spots on 2017 to snap the brands’ pole position off Hyundai (-43.5%) with 27.5% share vs. 21.6% for the Korean carmaker. Kia (-53%) is also nudged down one rank to #3 whereas Nissan surges 37.8% to overtake Mitsubishi (-57.6%) with Isuzu (-7.4%) in tow. There are no more brands in positive in the Top 10 just as Lexus (-46.5%), Land Rover (-27.5%), Suzuki (-11.1%) and Mazda (-8.8%) all lose volume, the latter three improving their share thanks to market-beating declines. Below, Dodge (+225%), Volvo (+125%), Jeep (+52.4%), Hino (+47.1%), Renault (+26.5%), Ford (+15.4%), Honda (+14%), Jaguar (+10.3%) and Ram (+0.8%) defy the adverse conditions with year-on-year gains.

Over in the models ranking, the Toyota Land Cruiser (-28.6%) reclaims the top spot it last held in 2016 off the Kia Frontier (-71.7%) whose deliveries have come to a stop. The Hyundai Tucson (+25.1%) leaps up 4 ranks on 2017  to land on the third step of the podium ahead of the Hyundai Elantra (-53.8%) while the Toyota Hilux (+93.1%) and Nissan Patrol (+90.8%) shoot up to #5 (+10) and #6 (+14) respectively. Below, the Hyundai Sonata (-64.5%) implies to #7 and the Kia Sportage (-29.1%) breaks into the Top 10 at #10. The Toyota Prado (+526.7%), Fortuner (+335.3%), Ford F-Series (+118.8%), Nissan Sunny (+116.3%), Nissan X-Trail (+101.5%), Toyota C-HR (+97.4%) and Nissan Kicks (+93.9%) are among the rare good performers in the Top 50.

Jordan 2010-2018: All-Brands and All-Models monthly/annual data available. Contact us here for more details

Previous post: Jordan January-October 2018: Toyota bypasses Hyundai and Kia, market down 40%

Previous year: Jordan 2017: Kia Frontier new best-seller at 14.5% share

Two years ago: Jordan 2016: Toyota Land Cruiser takes control, market down 27%

Full Year 2018 Top 35 All-brands and Top 50 models vs. Full Year 2017 figures below.

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