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USA November 2018: Ram soars 43.5%, lifts FCA up 16.8% in market down 0.3%

The Ram Pickup soars 42%, posting a 3rd all-time volume record in 4 months. 

Evergreen pickup and SUV sales have failed to compensate a worsening car sales crisis in the U.S. this month as November edges down 0.3% to 1.395.144 deliveries, this despite Black Friday sale on throughout the month, to mark the third year-on-year decline in the past 5 months. The Seasonally Adjusted Annualised selling Rate (-0.6%) however marks a third month above 17.5 million at 17.55m after September (17.54m) and October (17.59m). Year-to-date, the U.S. new light vehicle market remains in positive at +0.5% to 15.704.921 nuts and is on track to cross the symbolic 17 million annual unit benchmark for the 4th straight year. Exclusive BSCB estimates for all General Motors brands and models are included in this article as the company now only reports quarterly.

The Toyota RAV4 is up 23% to cement its SUV leadership.

The hero of the month is once again FCA soaring 16.8% thanks fleet sales representing 25% of its November total, Ram shooting up an incredible 43.5% to break its all-time monthly record for the 2nd time in the past three months at 57.970 vs. 56.447 last September, Jeep (+11.8%), Dodge (+15.1%) and Alfa Romeo (+35.9%) whereas Maserati (-16.7%), Chrysler (-20.7%) and Fiat (-24.5%) struggle. General Motors is estimated to gain 1.4% thanks to GMC (+14.5%) while Chevrolet (-0.4%), Cadillac (-3.9%) and Buick (-12%) all decline. The remaining Top 6 groups all lose ground due to weak passenger car sales: Ford Motor (-7.1% cars down 20%), Toyota Motor (-0.6% cars down 17%), American Honda (-9.5% cars down 13%) and Nissan Motor (-18.3% cars down 33%). Jaguar Land Rover (+19.1%) and Hyundai-Kia (+1.1%) are in positive.

The Tesla Model 3 is the 5th best-selling passenger car in the U.S. this month.

Brand-wise, the Top 5 best-sellers are all in decline: Ford (-7.6%), Chevrolet (-0.4%), Toyota (-0.3%), Honda (-11.6%) and Nissan (-21.6%). Below Jeep (+11.8%) and Ram (+43.5%) posting extravagant gains, Hyundai (+3%) is in good shape while Subaru (+9.8%) posts an 84th consecutive month of year-on-year gain: that’s exactly 7 years! Tesla is up 382.4% to remain at #17, outselling Audi (-11%) but trailing fellow premium fares Mercedes (-3.6%), BMW (+1%) and Lexus (-2.5%), with Land Rover (+25.7%), McLaren (+22.4%), Acura (+10.5%), Infiniti (+8.1%), Rolls Royce (+4.7%), Jaguar (+4.4%) and Volvo (+4.2%) and  also posting solid upticks.

The Chevrolet Equinox is up 67% to #5 overall in November.

Over in the models ranking, the Ford F-Series (-1%) lodges a 9th consecutive month above 70.000 sales, adding up to 821.558 year-to-date (+2%), its second ever largest volume at this stage of the year below the 844.119 units reached back in 2004 when it achieved a record of 939.511 sales over the full year. The Ram Pickup (+42%) ranks 2nd for the 4th consecutive month and breaks its all-time volume record for the third time in the past 4 months at 52.056. In fact, the last 4 months have been the nameplate’s best-ever 4 months: September at 51.856, August at 49.912 and October at 49.186. As a result the Chevrolet Silverado (+7%) remans in third place despite a solid gain. The Toyota RAV4 (+23%) is starting to benefit from the arrival of the new generation in dealership and cements its YTD SUV lead, distancing the Chevrolet Equinox (+67%) in excellent shape, the Nissan Rogue (-12%) and Honda CR-V (-2%) making the Top 7 best-sellers 100% trucks.

The Lincoln Nautilus has landed in the U.S.

The Toyota Camry (-30%) leads passenger cars as usual but posts a ghastly fall, eclipsing the Honda Accord (+2%) and Civic (-30%) wth the GMC Sierra (+19%), Ford Escape (-14%) and Toyota Corolla (+9%) lurking just outside the Top 10. The Tesla Model 3 (+2564%) stuns with a #5 passenger car ranking below the Camry, Accord, Civic and Corolla usual suspects. The GMC Terrain (+51%), Jeep Compass (+25%), Jeep Cherokee (+23%), Toyota Tacoma (+22%) and Jeep Wrangler (+20%) post the largest gains in the remainder of the Top 50. The Hyundai Kona tops all recent launches at #64, just above the Ford Ecosport (#66) and Subaru Ascent (#67), the Lincoln Nautilus lands and immediately equals MKX sales with which it is counted together for now, the Cadillac XT4 is estimated to cross the 1.000 monthly unit-mark this month, the Audi Q8 is up 42 spots to #191 and the Jaguar i-Pace up 31 to #242.

Previous month: USA October 2018: FCA (+15.4%) single-handedly pulls market up 0.2%

One year ago: USA November 2017: Nissan, Honda, Ford lift market up 1.3%

Full November 2018 Top 15 groups, Top 40 brands and Top 280 models below.

USA November 2018 – groups:

PosGroupNov-18/17Oct2018/17PosFY17
1General Motors248,7401.4%12,657,020-1.4%11
2Ford Motor Co195,255-7.1%22,265,590-2.9%22
3Toyota Motor Corporation190,423-0.6%32,205,762-0.3%33
4Fiat Chrysler Automobiles182,26016.8%42,048,9977.9%44
5American Honda120,534-9.5%51,449,713-2.8%66
6Nissan Motor 118,201-18.3%61,454,245-6.2%55
7Hyundai-Kia102,6011.1%71,154,470-1.2%77
8Subaru56,7829.8%8615,5945.3%88
9Volkswagen Group49,803-8.3%9578,5322.7%99
10Daimler AG32,979-3.7%10319,159-5.0%1010
11BMW Group31,948-0.7%11318,5341.2%1111
12Tesla24,600382.4%12159,027219.2%1315
13Mazda20,660-3.8%13274,4554.5%1212
14Jaguar Land Rover11,74419.1%14108,5475.4%1413
15Volvo Cars NA8,1814.2%1589,43724.5%1514

USA November 2018 – brands:

PosBrandNov-18/17Oct2018/17PosFY17
1Ford186,048-7.6%12,173,529-2.7%11
2Chevrolet (e)167,095-0.4%31,838,332-1.1%33
3Toyota163,977-0.3%21,942,9730.1%22
4Honda106,481-11.6%41,307,556-3.3%44
5Nissan96,427-21.6%51,213,942-7.9%55
6Jeep73,78411.8%6892,77818.2%66
7Ram57,97043.5%8529,1734.4%1011
8Hyundai57,0833.0%9602,527-0.1%87
9Subaru56,7829.8%7615,5945.3%78
10GMC (e)52,98714.5%11492,495-0.8%1110
11Kia45,1011.8%10542,245-0.8%99
12Dodge33,19615.1%12426,7961.8%1212
13Mercedes32,879-3.6%13318,005-4.5%1413
14BMW28,3301.0%15276,6571.9%1515
15Volkswagen26,789-8.3%14322,0174.1%1314
16Lexus26,446-2.5%16262,786-2.6%1716
17Tesla24,600382.4%17159,027219.2%2029
18Mazda20,660-3.8%18274,4554.5%1617
19Audi17,082-11.0%19200,5580.5%1818
20Buick (e)15,817-12.0%20187,252-4.9%1919
21Infiniti14,0868.1%24131,215-4.2%2423
22Acura14,05310.5%21142,1601.9%2222
23Chrysler13,094-20.7%22153,539-10.4%2120
24Cadillac (e)12,841-3.9%23138,941-1.6%2321
25Lincoln9,2073.3%2792,061-8.4%2624
26Land Rover8,54725.7%2681,52622.1%2827
27Volvo8,1814.2%2889,43724.5%2726
28Mitsubishi7,688-10.7%25109,08814.6%2525
29Porsche5,6732.1%2953,1163.1%2928
30Mini3,528-12.6%3040,887-3.8%3030
31Jaguar3,1974.4%3127,021-25.3%3131
32Alfa Romeo1,95735.9%3221,854118.6%3235
33Fiat1,309-24.5%3314,544-41.2%3332
34Maserati950-16.7%3410,313-18.3%3434
35Genesis417-76.5%359,698-48.0%3533
36Bentley165-33.2%361,807-14.2%3638
37McLaren14222.4%371,33752.1%37n/a
38Smart100-23.1%381,154-60.3%3936
39Lamborghini942.2%391,0343.5%4040
40Rolls Royce904.7%409905.0%4139
 –Others 291-1.7% –3,1970.8% – –

USA November 2018 – models:

PosModelNov-18/17Oct2018/17PosFY17
1Ford F-Series72,102-1%1821,5582%11
2Ram Pickup52,05642%2476,8255%33
3Chevrolet Silverado49,8597%3519,1590%22
4Toyota RAV435,35023%4388,4994%44
5Chevrolet Equinox32,84967%8295,32115%912
6Nissan Rogue31,860-12%6369,5872%55
7Honda CR-V31,488-2%5336,934-1%67
8Toyota Camry24,545-30%7314,346-9%76
9Honda Accord  23,3672%9262,444-13%1110
10Honda Civic21,890-30%10299,376-13%88
11GMC Sierra21,53019%20191,4820%2117
12Ford Escape21,516-14%15252,081-11%1211
13Toyota Corolla21,1059%11278,293-10%109
14Ford Explorer20,473-15%12239,278-1%1313
15Jeep Cherokee20,29623%17218,63748%1727
16Toyota Highlander20,1396%13221,38614%1518
17Toyota Tacoma19,68522%14224,12825%1421
18Jeep Grand Cherokee18,7171%16204,479-6%1815
19Tesla Model 3 (e)18,6502564%19114,5327966%39255
20Hyundai Elantra18,148-5%18185,3395%2220
21Ford Fusion16,65212%23157,548-18%2519
22Subaru Forester16,06610%22153,971-4%2626
23Jeep Wrangler15,96320%27220,23225%1622
24Subaru Outback13,437-6%30163,003-4%2323
25Nissan Sentra12,721-28%21195,479-3%1916
26Nissan Altima12,077-37%26192,082-19%2014
27Hyundai Tucson11,9083%31126,91523%3544
28Jeep Compass11,66525%24158,422113%2462
29GMC Terrain11,49651%43103,67131%4461
30Toyota 4Runner11,49414%28126,3859%3732
31Chevrolet Malibu10,949-18%37131,275-22%3124
32Mazda CX-510,8823%45136,78121%2933
33Subaru Crosstrek10,6255%34133,08936%3048
34Chevrolet Colorado10,5822%29127,47323%3445
35Honda Pilot10,537-26%25143,91732%2735
36Lexus RX10,2481%4698,4144%4649
37Dodge Grand Caravan10,18819%33142,23320%2836
38Chevrolet Traverse9,960-11%32128,30215%3337
39Ford Edge9,787-26%38118,989-8%3829
40Kia Forte9,75617%4294,181-14%5339
41Toyota Tundra9,6890%41107,0422%4241
42Chevrolet Cruze9,677-12%35130,360-24%3225
43Ford Transit9,226-15%36126,44610%3634
44VW Jetta9,20710%3980,544-26%6042
45Hyundai Santa Fe8,994-21%50105,691-12%4330
46Chevrolet Tahoe8,763-12%4098,21711%4755
47Kia Soul8,7428%4894,581-13%5143
48Chrysler Pacifica8,514-35%44109,3862%4138
49Hyundai Sonata8,1732%5696,413-22%4931
50Honda Odyssey8,1234%4795,8156%5053
51Subaru Impreza7,560-16%4996,833-9%4840
52Dodge Charger7,30921%6172,933-11%6558
53Buick Encore7,27316%5584,2995%5759
54Jeep Renegade7,139-8%5190,396-6%5552
55Kia Sorento7,092-13%6099,3448%4554
56VW Tiguan7,0672%5294,480143%52100
57Kia Sportage6,92726%5975,82513%6271
58Toyota Sienna6,726-12%5880,953-21%5846
59Kia Optima6,669-18%5493,794-7%5450
60Nissan Murano6,552-22%6975,51411%6366
61Nissan Frontier6,278-11%6272,1545%6670
62Chevrolet Trax6,220-6%5780,84211%5965
63Mercedes GLC6,19916%7162,43547%7398
64Hyundai Kona5,976new8938,771new104 –
65Acura RDX5,95158%6356,74222%7792
66Ford Ecosport5,893new8548,876new86 –
67Subaru Ascent5,890new6528,478new125 –
68Audi Q55,8898%5362,89926%7183
69Mercedes C Class5,777-4%7353,610-24%8167
70GMC Acadia5,652-35%8673,794-27%6447
71Dodge Journey5,64516%6788,7134%5657
72Lexus NX5,6224%9353,3153%8281
73Toyota Prius5,492-17%6871,259-10%6860
74BMW X35,45177%7452,84045%84107
75Nissan Pathfinder5,404-18%7860,751-19%7464
76Chevrolet Express5,29923%6470,03119%6977
77Ford Fiesta5,23873%7047,42111%88101
78VW Atlas5,2332%8452,960152%83137
79GMC Yukon (e)5,19414%9142,3294%9697
80BMW X55,191-6%16437,690-14%10794
81Mercedes E Class/CLS5,1819%9241,382-10%9991
82Infiniti QX605,15137%10540,33811%101110
83Nissan Versa5,122-30%6669,074-31%7051
84Dodge Durango5,026-7%7559,950-5%7573
85Dodge Challenger5,02230%7762,5604%7278
86Chevrolet Impala4,930-47%7254,498-19%8068
87Ford Mustang4,907-27%8271,450-4%6763
88Ram ProMaster4,84790%9040,74310%100109
89Cadillac XT54,738-16%8356,602-8%7874
90Chevrolet Suburban4,713-15%7655,5149%7984
91Chrysler 3004,56955%9643,110-5%9493
92Ford Focus4,481-66%81109,684-25%4028
93Acura MDX4,422-17%9745,564-7%9085
94Buick Enclave4,412-33%8844,0554%9399
95Chevrolet Camaro4,373-8%7949,182-23%8575
96Ford E-Series4,337-3%9844,787-9%9287
97BMW 5 Series4,2717%9939,1819%103108
98Ford Expedition4,2648%10248,4084%8789
99Honda HR-V4,241-31%8079,181-8%6156
100Lexus ES4,2228%8743,097-7%9590
101Nissan Kicks4,032new10717,608new159 –
102Mercedes GLE3,988-19%10142,276-13%9786
103Mazda33,974-16%9559,361-14%7669
104Nissan Titan3,845-50%9445,798-3%8988
105Toyota C-HR3,73210%10045,345107%91141
106GMC Yukon XL (e)3,56415%11229,0511%122117
107GMC Canyon3,53141%11331,70911%116126
108Volvo XC603,22763%11929,30246%121149
109BMW 3 Series3,218-48%10441,394-23%9880
110Tesla Model X (e)3,20060%17222,0000%147144
111Lincoln MKX/Nautilus3,15320%12925,209-10%135127
112Infiniti QX503,00986%10922,06046%146166
113Cadillac Escalade2,993-15%11033,3750%113113
114Audi Q72,971-10%10333,6891%112112
115Subaru Legacy2,903-11%11436,735-19%10995
116Ford Transit Connect2,822-3%11628,7350%123122
117Infiniti Q502,819-34%13831,073-12%117105
118BMW 4 Series2,8061%10829,463-19%120111
119Mercedes GLS2,761-4%13219,310-34%154124
120Tesla Model S (e)2,75015%16622,495-15%144132
121Ford Taurus2,719-2%12032,613-14%115103
122Mitsubishi Outlander Sport2,578-12%11736,59024%110121
123Nissan Maxima2,530-59%12236,737-41%10876
124Volvo XC902,499-23%12728,4528%126128
125VW Golf2,488-42%11139,846-38%10272
126Acura TLX2,457-4%12827,637-13%128118
127Honda Ridgeline2,420-7%12327,725-13%127119
128Mitsubishi Outlander  2,419-35%12438,74020%105116
129Mercedes GLA2,4115%13721,7391%148143
130Mazda CX-92,385-5%14825,41713%133140
131Lexus GX2,369-3%14323,402-2%140136
132Mini Cooper2,353-6%13624,500-16%137125
133BMW X22,283new15614,700new175 –
134Lincoln MKC2,26311%14423,467-4%139138
135Range Rover Sport2,25976%14021,59422%149158
136Toyota Avalon2,225-9%13131,0423%118123
137Chevrolet Sonic2,204-19%12122,563-21%143130
138VW Passat2,156-31%11838,285-34%10679
139Chevrolet Spark2,127-43%12522,97818%141148
140Porsche Macan2,1016%14222,15911%145152
141Nissan Armada2,044-38%13929,776-8%119115
142GMC Savana2,01818%15120,457-26%153131
143Buick Envision1,999-10%14126,617-24%129104
144Mazda61,98420%14728,581-10%124120
145Kia Niro1,962-12%13026,2266%130135
146Hyundai Accent1,957-46%16025,260-53%13482
147Honda Clarity FCV1,903310%13517,3181581%160252
148BMW X11,866-33%15725,646-3%132129
149Honda Insight1,833new13310,279new191297
150Mercedes CLA Class1,832-3%14620,84813%151154
151Lexus IS1,830-26%15520,734-13%152139
152Infiniti QX801,72134%14916,83510%162163
153Audi A61,68226%2607,506-48%207169
154Mercedes S Class1,672-7%15913,492-2%179172
155Kia Rio1,6719%12621,36741%150167
156Chevrolet Volt1,643-3%14516,758-9%165156
157Audi A4 incl. Allroad1,635-45%11533,140-1%114114
158Jaguar F-Pace1,63213%16313,157-24%180159
159Range Rover  1,59444%15216,7996%164165
160Lincoln Navigator1,56627%18015,76674%168197
161Ford Flex1,540-14%17718,863-8%155150
162Mitsubishi Mirage1,52226%15022,5686%142151
163Lincoln MKZ1,440-26%15317,978-28%156134
164Toyota Yaris1,436-48%16125,957-39%131102
165Chevrolet Corvette1,404-45%15417,884-22%157142
166Range Rover Velar1,403-5%16915,482247%171218
167Range Rover Evoque1,32946%2018,323-22%202188
168Nissan NV1,321-7%17014,889-8%174164
169Porsche Cayenne1,294-4%1739,350-24%194178
170Cadillac XTS1,287-34%16815,2772%172170
171Land Rover Discovery Sport1,2483%17810,523-17%189176
172Audi A51,221-46%13424,59934%136153
173Nissan NV2001,215-17%16216,937-1%161160
174Cadillac XT41,201new1932,282new241 –
175Chevrolet Bolt1,195-60%16514,363-28%176147
176Mini Countryman1,175-24%18116,38723%167175
177Kia Stinger1,1736800%16715,51791176%170267
178Mitsubishi Eclipse Cross1,169new1757,888new204 –
179Cadillac CTS1,16077%17611,13217%185198
180Nissan Leaf1,128545%17113,04817%181193
181Hyundai Ioniq1,07412%17913,80134%177194
182Ram ProMaster City1,067-5%18511,605-17%183173
183Porsche 9111,0568%2008,8588%195204
184Mercedes Sprinter1,054-53%10624,4260%138133
185Acura ILX1,05128%18210,349-5%190189
186Alfa Romeo Stelvio1,03457%19110,980537%187250
187Volvo XC401,022new18311,111new186 –
188Toyota Sequoia993-2%1929,990-9%192186
189Mazda CX-3988-35%18415,7557%169168
190Buick Regal96223%18712,93323%182191
191Audi Q8943new2331,183new261 –
192Kia Sedona936-27%18616,802-25%163145
193Alfa Romeo Giulia91221%19710,64635%188205
194Lexus LS902152%1958,408122%200237
195Hyundai Veloster8539%1899,612-19%193182
196Audi A3813-41%15817,883-17%158146
197Mercedes Metris803-21%1946,8223%212209
198Porsche Panamera80010%2097,71023%205215
199Audi A779876%2572,763-37%239226
200Buick LaCrosse789-54%19914,988-20%173157
201Mercedes G Class768288%2223,525-5%231234
202Volvo S60757-13%2127,327-35%210183
203Cadillac CT6746-4%2028,784-9%197196
204Cadillac ATS716-14%20311,482-4%184179
205Land Rover Discovery714-13%1888,80564%196216
206Fiat 500707-10%2114,952-59%220181
207Audi Q3700-56%17416,538-9%166155
208BMW X6696-13%2066,38911%215214
209Honda Fit678-76%19034,532-25%11196
210Lincoln Continental676-27%2057,588-30%206187
211BMW 7 Series603-23%2077,288-11%211203
212Infiniti Q60590-28%1968,355-15%201195
213BMW 2 Series574-35%2048,490-20%198190
214Jaguar XE574-10%2274,261-50%224202
215VW Beetle548-49%19813,494-6%178174
216Toyota Prius C513-40%2107,919-31%203184
217BMW i349073%2155,7643%217217
218BMW X4481-11%2143,711-20%230224
219Jaguar E-Pace479new2133,752new229 –
220Lexus GS472-36%2186,017-12%216207
221Mazda MX-5 Miata447-8%2088,460-22%199192
222Lexus LX429-29%2214,541-14%222219
223Porsche 71842234%2255,03983%219246
224Infiniti QX30416-32%2167,454-44%208177
225Buick Cascada37921%2194,152-20%226221
226Volvo S90378-71%2176,501-17%214206
227Infiniti Q70372-2%2284,150-23%227220
228Toyota Land Cruiser36228%2233,05613%237242
229Fiat 500X358-36%2264,887-30%221208
230Chevrolet City Express334-43%2205,702-50%218185
231Audi A831043%2321,219-57%259241
232Subaru BRZ30118%2313,485-9%232235
233Toyota 86293-36%2243,838-40%228213
234Nissan 370Z271-15%2303,266-24%236228
235BMW 6 Series266-24%2343,43215%233240
236Volvo V90221-5%2402,49718%240253
237Genesis G80217-85%2377,358-50%209171
238Lexus RC213-74%2383,017-55%238210
239Fiat 124 Spider197-26%2353,333-20%234230
240Toyota Mirai194-22%2481,468-5%253257
241Mercedes SL Class181-30%2361,968-26%247247
242Jaguar i-Pace165new273170new280 –
243Acura RLX15923%2461,71563%251262
244Kia Cadenza151-83%2394,309-32%223211
245Mercedes SLC149-32%2421,841-29%249248
246Jaguar F-Type146-61%2412,071-44%244236
247Chrysler 200141-61%2631,167-94%262161
248Lexus LC139-50%2451,827-17%250251
249BMW i8133202%25667565%267277
250Genesis G70128new259180new279 –
251Jaguar XF111-71%2432,136-49%243229
252Lincoln MKT109-32%2442,053-27%246245
253Mercedes AMG GT103-63%2541,389-3%256260
254Smart Fortwo100-23%2521,154-60%263243
255Audi R891133%25385319%265268
256Jaguar XJ90-58%2551,455-41%254249
257VW Touareg85-58%2491,964-36%248239
258Volvo V6077-65%2294,2473%225232
259Ford C-Max76-95%2476,667-61%213162
260Genesis G9072-80%2502,160-46%242231
261Fiat 500L47-63%2511,374-12%257259
262Audi TT29-85%2581,291-37%258256
263Nissan GT-R23-41%264513-5%270274
264Kia K90022-51%266299-29%275278
265Ford GT15-6%26912556%285285
266Acura NSX13-84%265153-71%281273
267Alfa Romeo 4C11-59%261228-40%276279
268Infiniti QX708-97%271950-86%264212
269Chevrolet Caprice PPV8-71%267137-80%283271
270Chevrolet SS6-99%270105-97%286238
271VW CC5-92%262444-66%271261
272Dodge Dart5-96%274387-96%273200
273Nissan Juke4-99%272726-93%266199
274Jeep Patriot4-99%268612-98%269106
275Toyota Prius V3-100%2792,061-77%245201
276Buick Verano3-97% –227-95%277233
277Honda CR-Z1-94%27637-95%287270
278Dodge Viper1-86% –16-97%288272
279BMW Z41n/a2754-99%291276
280Toyota Venza1n/a –1-93%298289

Source: Manufacturers, ANDC, insideevs.com, GCBC, 

This Post Has 4 Comments
  1. Have to compliment the RAM for choosing a different front layout. This still is a ferocious vehicle, but now with a more subtle slander front. The headlamps are horizontal and relatively small compared to the usual humongous vertical lampposts.

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