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France November 2018: Peugeot leads, Renault sinks, Dacia shines in market down 4.7%

Peugeot is now assured to end 2018 as the #1 brand with French private buyers.

The French new car market drops 4.7% year-on-year in November to 171.611 registrations, but the year-to-date volume is up 4.7% to 2.008.091 units. This is only the 6th time in French history that the 2 million units are eclipsed after 11 months and the first time in seven years, the others being 1990 (2.165.728), 1989 (2.133.120), 2001 (2.094.485), 2009 (2.040.279) and 2011 (2.016.412). Aside from potential sales disruptions linked to the “Yellow Vests” demonstrations over the last 10 days of the month, deliveries are impacted by WLTP in two ways: a lingering post-WLTP rush that is at play since early September as well as a sales pull-back to 2019 now that the government announced the January 1 decrease of price penalties for vehicles over 123g of CO2 emissions that could result in savings of up to 1830€ per vehicle, notably affecting fleet sales. As a result company sales (including long-term rentals/leases) are the main culprit of the market’s November decline at -9.6% to 41.829 units but private sales (-0.2%) are stable at 87.282 units and 50.9% share vs. 48.7% a year ago. Tactical sales are logically down again, having exhausted their potential during the pre-WLTP summer rush: demo sales are down 5.4% to 26.369, short-term rentals down 10.6% to 14.406 and self-registrations down 37.6% to 1.667.

The Renault Captur (-26%) steps outside the November Top 10.

Peugeot (-1.3%) is down slightly but outpaces the market to reach 19.1% share, snapping a 7th overall win in 2018, by far its most successful year so far. This is thanks partly to demo sales up 34.5% with the new generation 508 and Rifter in full swing. In contrast, Renault (-25.2%) implodes and falls to 15% share, its lowest level in over 3 years (since 14.7% in July 2015). All Renault nameplates except the Twingo and Zoe are down this month at home. As a result Peugeot outsells Renault by over 7.000 sales in November but remains #2 year-to-date by over 12.000 units despite a 7.3% gain vs. -0.5% for Renault, in YTD negative for the first time this year. With a 7.000 unit advantage at end-November, Peugeot is assured to become the #1 carmaker with private buyers at home in 2018 for the first time in at least two decades. Citroen (+10.7%) records a 2nd consecutive double-digit gain in third place, thanks notably to very dynamic private sales up 22.7% to 9.911 units. Volkswagen (+12.3%) is back in the game and up two spots on October to #4 and private sales up 25% after a couple of horrendous months linked to lack of WLTP-approved stock (-34.4% in September and -23.6% in October).

Dacia soars 34.7% year-on-year, the largest gain in the Top 15.

Dacia (+34.7%) posts no less than the largest year-on-year gain in the Top 15 to hit 7.2% share, the brand’s 4th incursion above 7% share in France after August 2017 (7.3%), April 2018 (7.5%) and August 2018 (7.6%). At 130.723 registrations so far in 2018, Dacia is now well over its previous annual volume record set last year (117.874), a level it had even gone past as early as at end-October. Toyota (+20.6%) is once again very impressive, signing a second consecutive month above 5% share at 5.2% with all channels in positive including private sales (+13.5%). The remainder of the Top 10 is entirely in decline: Ford (-12%) and Mercedes (-8.3%) lose share while Opel (-3.3%) and Fiat (-3.7%) roughly match the market and BMW (-13.4%) is knocking on the Top 10’s door. Below, notice Mitsubishi (+249.1%), Seat (+42.2%), Volvo (+38.4%), Hyundai (+18.8%) and Lexus (+17%) all posting extravagant gains whereas Alfa Romeo (-59.6%), Nissan (-54.3%), Audi (-37.4%) and Jeep (-33.6%) are still reeling from excessive use of pre-WLTP artificial sales over summer.

The new C4 Cactus (+67%) helps Citroen up 10.7% to 10.3% share.

The Renault Clio (-13%) remains the most popular nameplate in the country despite a double-digit drop and slim 222 unit-margin over its archenemy the Peugeot 208 (+3%) which has been unable to snatch a monthly victory since August 2016… The Peugeot 3008 (-16%) suffers from a particularly high comparison set in November 2017 while the Dacia Sandero (+36%) shows absolutely no sign of fatigue despite being due for renewal in 2019, posting its 4th Top 4 finish in the past 8 months and snapping the #5 spot YTD off the Renault Captur (-26%) down to a ghastly #12 this month. Below the Citroen C3 (+7%), Peugeot 2008 (-1%) and Peugeot 308 (+2%) all stronger than the market, the VW Polo (+82%) shoots back up to #1 foreigner and signs its first Top 10 finish since August 2017 at #8, the Citroen C3 Aircross (+85%) stays at a record #9 and the Dacia Duster (+37%) is back inside the Top 10. Below, the DS 7 Crossback (+840%), Seat Arona (+377%), VW T-Roc (+256%), Renault Zoe (+144%), Fiat Panda (+117%), Ford Ecosport (+97%), Toyota C-HR (+83%), Citroen C4 Cactus (+67%), Mercedes A-Class (+46%), Opel Corsa (+42%), Citroen C1 (+41%) and Toyota Yaris (+22%) make waves.

These are preliminary figures. Final data will be uploaded to this post when available.

Previous month: France October 2018: PSA, Toyota help contain post-WLTP drop to 1.5%

One year ago: France November 2017: Peugeot 3008/5008 above Renault Clio

Full November 2018 Top 20 brands and Top 40 models below.

France November 2018 – brands:

PosBrandNov-18%/17Oct2018%/17PosFY17
1Peugeot32,82019.1%-1.3%1362,47318.1%7.3%22
2Renault25,69915.0%-25.2%2374,92218.7%-0.5%11
3Citroen17,74310.3%10.7%3197,6169.8%5.6%33
4Volkswagen13,1467.7%12.3%6127,2206.3%2.0%54
5Dacia12,3517.2%34.7%4130,7236.5%22.3%45
6Toyota8,9405.2%20.6%589,2014.4%11.1%66
7Mercedes6,4323.7%-8.3%958,4262.9%-0.2%1011
8Opel6,0963.6%-3.3%866,7753.3%-0.6%98
9Ford6,0553.5%-12.0%776,6933.8%-1.0%77
10Fiat5,4223.2%-3.7%1073,2953.6%17.0%810
11BMW4,9732.9%-13.4%1152,5932.6%-2.9%1213
12Audi3,5402.1%-37.4%1647,6152.4%-19.5%1312
13Hyundai3,1301.8%18.8%1333,0141.6%24.4%1515
14Kia3,0741.8%-6.1%1239,2612.0%14.9%1414
15Skoda2,7821.6%2.1%1428,6631.4%17.3%1616
16Seat2,6001.5%42.2%1828,1971.4%27.2%1719
17Mini2,5941.5%6.9%1524,5321.2%4.1%1917
18Nissan2,4211.4%-54.3%1756,9872.8%-13.1%119
19Suzuki (e)2,0001.2%-13.5%1925,0231.2%9.8%1818
20DS1,9701.1%1.1%2122,3031.1%14.9%2020

France November 2018 – models:

PosModelNov-18%/17Oct2018%/17PosFY17
1Renault Clio9,1245.3%-13%1112,9605.6%6%11
2Peugeot 2088,9025.2%3%295,2274.7%5%22
3Peugeot 30086,6113.9%-16%379,1643.9%18%33
4Dacia Sandero6,5553.8%36%665,0133.2%14%58
5Citroen C36,5233.8%7%471,8433.6%15%46
6Peugeot 20085,5163.2%-1%762,1873.1%-1%75
7Peugeot 3085,2273.0%2%558,9052.9%-5%87
8VW Polo4,1292.4%82%1732,8531.6%-4%1513
9Citroen C3 Aircross4,0572.4%85%940,1942.0%516%1266
10Dacia Duster3,9982.3%37%1248,1612.4%47%914
11Renault Twingo3,7592.2%13%1042,4132.1%19%1112
12Renault Captur3,6012.1%-26%862,8193.1%3%64
13Toyota Yaris3,4522.0%22%1133,6811.7%18%1417
14Peugeot 50083,1221.8%8%1529,0451.4%66%1623
15VW Golf2,5801.5%-19%2224,5421.2%-12%2015
16Opel Corsa2,5261.5%42%1624,6441.2%14%1921
17Renault Mégane2,5151.5%-39%1342,5222.1%-9%109
18VW Tiguan2,3051.3%24%3723,7901.2%4%2220
19Ford Fiesta1,9071.1%12%1422,7661.1%22%2422
20Renault Zoe1,8951.1%144%2714,4800.7%7%3129
21Citroen C4 Cactus1,8921.1%67%2418,5610.9%16%2727
22Toyota C-HR1,8731.1%83%2318,5940.9%25%2628
23Mercedes Classe A1,8271.1%46%2813,2490.7%17%3335
24Peugeot 1081,7441.0%20%2519,4841.0%24%2526
25Citroen C11,7111.0%41%2115,7390.8%20%2832
26Renault Scénic1,6761.0%-59%2038,4611.9%-11%1310
27Mini Hatch1,6421.0%25%3015,1860.8%14%2930
28Fiat 5001,5430.9%-15%1824,0251.2%2%2119
29Citroen C4 Picasso/Spacetourer1,5220.9%-45%1926,3831.3%-29%1711
30VW T-Roc1,5220.9%256%2914,5530.7%3292%30186
31Fiat Panda1,4580.8%117%3412,5770.6%92%3480
32Opel Crossland X1,3620.8%36%3111,5050.6%172%3997
33DS 7 Crossback1,3350.8%840%439,3060.5%2132%48226
34Renault Kadjar1,2960.8%-57%2625,0211.2%-12%1816
35BMW X11,2330.7%-5%3211,1220.6%6%4140
36Fiat 500X1,2250.7%9%4113,8080.7%16%3239
37Toyota Auris1,2160.7%12%3611,8380.6%13%3644
38Toyota Aygo1,0980.6%17%3311,4200.6%20%4050
39Ford Ecosport1,0580.6%97%4011,5800.6%65%3875
40Seat Arona9740.6%377%608,6820.4%2240%51207

Source: CCFA

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