* See the Top 40 All-brands and Top 215 models by clicking on the title *
The Mexican new light vehicle market has now been in decline for 13 consecutive months – after enjoying 35 consecutive months of gains – with April sales down another 4.5% to 109.276 leading to a year-to-date volume down 9.4% to 446.538 units. Brand leader Nissan falls a lot faster than the market at -18% to 20.6% share vs. 23% YTD, while Chevrolet is down by a much more reserved 3%. Volkswagen (-14%) and Toyota (-5%) are also in difficulty near the top of the leaderboard with Kia (+4%) the only brand in positive in the Top 7. Sister brand Hyundai (+40%), Ram (+19%) and Mazda (+10%) all post double-digit gains in the remainder of the Top 10 while below, Land Rover (+284%), Volvo (+97%), Suzuki (+85%), Lincoln (+75%), Jaguar (+56%), Mercedes (+44%), Jeep (+21%) and BMW (+20%) also impress. Note that similarly to GM in the US, Nissan, Renault, Seat and Volkswagen have stopped sharing models sales detail for Mexico so we have estimated their sales this month.
Over in the models ranking, the Chevrolet Beat manages its second monthly win in the past 5 months (and ever) after last December with 5.9% share, edging past the Nissan Versa for just 20 sales (estimated figure). The Aveo (+14%) makes it two Chevrolets on the podium, a performance normally reserved to Nissan. The Nissan Pickup (-19%) and VW Vento (-22%) tumble down and round up the Top 5. Excellent performance of the Kia Rio up 12% to #8 while the Chevrolet Cavalier breaks into the Mexican Top 10 for the first time for this generation. Notice also the Honda HR-V (+26%), Mazda CX-3 (+43%) and VW Tiguan (+270%) posting spectacular gains inside the Top 30.
One year ago: Mexico April 2017: First year-on-year decline in 3 years
Full April 2018 Top 40 All-brands and Top 215 models below.