For the fourth year in a row and thanks to JATO Dynamics we can share with you today separate rankings of the Top 10 best-selling vehicles for each U.S. State over the Full Year 2017. This data is exclusive to BSCB, you won’t find it anywhere else. Like in 2016, the methodology for this ranking is different the monthly U.S. data we publish, with pickup variants counted separately, which makes a lot of sense as they are basically different vehicles altogether. This way, the Ford F-Series is split into F-150, F-250 Super Duty, F-350 Super Duty and up, the Chevrolet Silverado into 1500, 2500HD and up, Ram 1500, 2500 and up, etc. Once again the market steers clear of cars to launch into trucks: a truck is #1 in 47 States out of 51 vs. 45 in 2016, 43 in 2015 and 39 in 2014, with cars winning just 4 States vs. 6 in 2016, 8 in 2015 and 12 in 2014.
Once again the runaway leader at the State winning game is the Ford F-150, winning exactly the same number of States as last year at whopping 31 out of 51 States. Its largest volume once again comes from Texas where it sells 96.098 units (+13%), followed by California at 48.254 (+26%), Florida at 42.636 (+13%) and Michigan at 34.101 (+10%). Out of the 20 States that the F-150 did not win, it finished #2 four times, #3 four times (that’s a total of 39 podium finishes!), #4 three times, #5 once, #6 once, #9 once and did not break into the annual Top 10 of 6 States: Connecticut, District of Columbia, Hawaii, New Jersey, New York and Rhode Island.
Although the Top 3 best-selling nameplates in the U.S are all full-size pickup trucks, they do not fare that well once their variants are separated: the Chevrolet Silverado 1500 is down from 4 State wins in 2016 to just one in 2017: Iowa (10.011 sales). As a consolation prize, the Silverado 1500 ranks #2 in 14 States (vs. 15 in 2016), the most of any nameplates, all to the F-150 and reaching its largest volume in Texas (63.437). Like last year, the Ram 1500 does not win any State, but it ranks #2 twice: Alaska and Idaho. To finish on standard full-size pickups, the GMC Sierra 1500’s best performance is #2 in Arkansas.
The hero of the year is the Toyota RAV4: the only nameplate along with the Ford F-150 to win more than two States, lifting its 2017 tally to 5 vs. 3 last year: it keeps Massachusetts (17.234), Rhode Island (2.118) and Vermont (1.883) and adds Maryland (9.930) and New Hampshire (3.317). It also ranks #2 in Delaware, Nevada, Oregon and Washington. Five nameplates win 2 States in 2017, one more than last year. Like in 2016, the Nissan Rogue wins New York (38.730) and Connecticut (7.681). It also ranks #2 in Maine. The Subaru Outback is once again logically victorious is “Subaru territory”: Washington (10.502) and Oregon (7.411), ranking #2 in Colorado and Montana.
The Honda Civic wins California again, posting there the largest volume of any nameplate in a single State (98.779) and replaces the District of Columbia with New Jersey (18.527). The Toyota Corolla wins Florida again (48.405) and replaces Nevada with the District of Columbia (616) while the Honda CR-V adds one State win vs. 2016 to 2: Illinois (15.874) and Delaware (1.295) but ranks #2 in an astounding 9 States, the most of any nameplate bar the Chevrolet Silverado 1500: in Connecticut, District of Columbia, Maryland, Massachusetts, New Hampshire, New York, Virginia, Rhode Island and Pennsylvania.
Along with the Chevrolet Silverado 1500, four additional nameplates win one State in 2017: the Toyota Tacoma prolongs a decade-long domination in Hawaii (5.562 sales), the Toyota Camry replaces Maryland with Nevada (4.209) but ranks #2 in no less than 5 States: in Alabama, Florida, Georgia, North Carolina and South Carolina. We welcome two newcomers in this State winning list: the Chevrolet Equinox scores Michigan (57.610) while the GMC Savana surprisingly wins Arizona (16.739), its only Top 10 appearance in all 51 States! Some former winners have to be content with #2 rankings: the Ford Escape is #2 in Michigan and Ohio, the Nissan Altima is #2 in Mississippi and Tennessee and the Honda Accord is #2 in California and New Jersey. The odd one out among #2 rankers is the Jeep Wrangler in Hawaii, a microcosm all to itself that we will cover in a separate update shortly.
Now we look into the detail of these fascinating full-size heavy-duty pickup variants, an insight into the sales composition of national sales best-sellers that we rarely get to see. Only two heavy-duty pickup variants manage to rank #2 in one State (vs. just one variant in 2016). The Ram 2500 is #2 in Utah (4.824), and ranks #3 in Wyoming (914), #5 in Alaska (653), #7 in Montana (1.177) and #8 in Idaho (1.399). The F-250 Super Duty ranks #2 in Wyoming (942) but manages the most Top 10 finishes (8): #3 in New Mexico (1.961) and Oklahoma (4.870), #4 in Texas (40.969), #6 in Louisiana (5.546) and North Dakota (1.005), #8 in Mississippi (2.390) and #10 in West Virginia (1.490). Below, the Ford F-350 Super Duty is #5 in Montana (1.345), Utah (2.727) and Wyoming (849) and #9 in Idaho (1.396) while the Chevrolet Silverado 2500HD is #4 in North Dakota (1.350), #6 in Iowa (3.209) and Wyoming (749) and #10 in Oklahoma (2.561). The 2017 Top 6 in Wyoming is 100% full size-pickup trucks including 4 heavy duty!
Finally if we look at the number of Top 10 appearances for 2017, it’s actually the Toyota RAV4 that comes up on top with 48 States, ahead of the Ford F-150 (45), Honda CR-V (43), Chevrolet Silverado 1500 (38), Ram 1500 (34), Nissan Rogue (33), Toyota Camry (28), Honda Civic (25), Ford Escape (23) and Honda Accord (17). At the other end of the scale, two nameplates appear in two Top 10s: the Ford Fusion and Subaru Impreza while 9 appear just once: the Chevrolet Traverse, Ford Edge, Focus and Transit, GMC Savana and Terrain, Jeep Wrangler, Nissan Maxima and VW Golf.
Most Overall State Wins 2017 vs. 2016:
|Model||State Wins||State Wins|
|Chevrolet Silverado 1500||1||4|
State Top 10 appearances in 2017:
|Model||State Top 10|
|Chevrolet Silverado 1500||38|
|GMC Sierra 1500||10|
|Jeep Grand Cherokee||10|
|Ford F-250 Super Duty||8|
|Chevrolet Silverado 2500HD||4|
|Ford F-350 Super Duty||4|
Full Year 2017 Top 10 vehicles for each U.S. State below.