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Taiwan February 2018: Honda CR-V up 3-fold in market up 11.4%

Honda CR-V

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The Taiwanese new car market is up 11.4% year-on-year in February to 26.965 registrations, lifting the year-to-date volume up 7.5% to 74.901 units after two months. Market leader Toyota edges down 0.2% to 22.4% share, still almost double the #2, Mitsubishi/CMC up 5% to 11.7%. Honda soars 35% to 9%, overtaking Nissan/Infiniti up just 4% to 8.2%. After a particularly weak January result, Mazda rallies back up 51% to 7.3% share in 5th place, distancing Mercedes (+7%), local carmaker Luxgen (+30%), Ford (-12%), Volkswagen (+28%) and BMW (-15%). Just outside the Top 10, Lexus is up 42% to 3.2% share. Model-wise, the Toyota Corolla holds onto its crown but drops 10% to 6.4% share, only 336 units above the Honda CR-V boosted up 216% to 5.2% by the new generation. The Toyota RAV4 (-17%) and Sienta (+18%) follow while the Mazda3 is back up 42 spots on last month to #5. The VW Tiguan (+138%) breaks into the Taiwanese Top 10 for the first time at #9, smashing its previous record of #17 hit in March 2017. The Suzuki Swift (+490%), Mitsubishi Colt Plus (+238%), Mazda CX-3 (+238%) and Lexus NX (+230%) also shine.

Previous month: Taiwan January 2018: Honda CR-V up 62% in market up 5.5%

One year ago: Taiwan February 2017: Toyota RAV4 and CMC Veryca impress

Full February 2018 Top 10 brands and Top 80 models below.

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