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South Korea January 2018: Genesis above Renault Samsung

Genesis breaks into its home Top 5 brands for the first time.

* NOW UPDATED with the Top 30 All brands and Top 55 All local models – see title *

The Full Year 2017 Report has now been updated with the Top 30 brands

This post has been updated with the Top 80 foreign models.

New car sales in South Korea are up 8.7% year-on-year in January to 133.527 units, including 112.452 local models (+5.9%) and 21.075 foreigners (+26.4%). Hyundai continues to dominate the brands ranking but edges up only 1% to a round 33.7% share while sister brand Kia almost doubles the market growth at +12% to 29.3% share. GM Korea continues to struggle at -33% to 5.9% while Ssangyong is up a solid 9% to 5.7%. There are two main events in South Korea this month: first Mercedes soaring to 5th place overall thanks to deliveries up 10%, second the 6th position of Hyundai’s new luxury brand Genesis, up 10-fold on January 2017 to 4.8% share.

This means both Mercedes and Genesis overtake Renault Samsung for what is believed to be the first time (in the case of Mercedes) and 100% confirmed the first time in the case of Genesis, albeit by just two units. This sales surge is almost solely due to the rebranding of the Hyundai Genesis into Genesis G80, up 13% to a record 9th place this month. BMW also males itself noticed with a 124% year-on-year surge to 4% share, less than a thousand units below Renault Samsung. Volvo (+95%), Porsche (+96%), Peugeot (+116%) and Cadillac (+70%) also shine.

In the models ranking, the Hyundai Grandeur posts a 14th consecutive month at #1 but sees its sales drop 9% year-on-year, followed by the Hyundai Porter down a harsh 21%. The Kia Sorento is up 14% to #3, ahead of the Hyundai Avante (+12%) and Sonata (+38%). The Hyundai Kona is back up 12 spots on December to #11, the Kia Stonic is up 5 to #22 and the Kia Stinger up 3 to #37.

Previous post: South Korea Full Year 2017: First win for the Hyundai Grandeur

One year ago: South Korea January 2017: Hyundai Grandeur confirms top spot

Full January 2018 Top 30 brands, Top 55 all local models and Top 80 foreign models below.

South Korea January 2018 – brands:

3GM Korea7,8445.9%-33%3
7Renault Samsung6,4024.8%-14%5
13Land Rover7260.5%22%11
24Maserati1200.1%n/a –
30Volkswagen00.0%n/a –

South Korea January 2018 – local models:

1Hyundai Grandeur9,601-9%11
2Hyundai Porter6,247-21%22
3Kia Sorento5,90614%45
4Hyundai Avante5,67712%33
5Hyundai Sonata5,52038%54
6Kia Bongo4,8320%98
7Kia Carnival4,669-10%77
8Kia Morning4,487-19%66
9Genesis G804,04713%1616
10Hyundai Grand Starex3,90315%2014
11Hyundai Kona3,507new2323
12Kia Sportage3,35336%1115
13Kia K73,348-11%1412
14Chevrolet Spark3,347-23%1011
15SsangYong Tivoli3,117-19%89
16Hyundai Santa Fe2,957-7%1210
17Kia K52,82641%1518
18Hyundai Tucson2,8131%1313
19Kia Ray2,645142%1725
20SsangYong Korando Sports2,61741%2424
21Samsung QM62,162-11%1821
22Kia Stonic1,987new2733
23Samsung SM61,856-47%1917
24Kia K31,596-8%2520
25Kia Niro1,51656%2122
26Chevrolet Malibu1,476-59%2219
27Genesis G701,418new2843
28SsangYong G4 Rexton1,351384%2627
29Hyundai Ioniq1,298147%3229
30Chevrolet Trax987-31%2926
31Genesis EQ90093950%3630
32Samsung SM5933185%3137
33Kia Mohave883-38%3428
34Samsung QM3659243%3031
35Hyundai Accent52335%3536
36Chevrolet Cruze487113%3332
37Kia Stinger484new4040
38Kia Pride476-33%3834
39Samsung SM7427-10%3941
40Samsung SM3418-13%4238
41SsangYong Korando C367-45%3735
42Hyundai Maxcruz326-52%4339
43Daewoo Alpheon313-3%4445
44Hyundai i30301258%4742
45Daewoo Labo274-6%4544
46SsangYong Korando Turismo223-26%4146
47Chevrolet Impala208-46%4647
48Kia Carens18516%4849
49Chevrolet Captiva151-13%4950
50Kia K9127-23%5052
51Chevrolet Aveo103-23%5353
52Kia Soul96-12%5148
53Chevrolet Corvette/Camaro22-63%5656
54Hyundai Aslan20-65%5257
55Hyundai i401475%5558
56Samsung Twizy10% –59

South Korea January 2018 – foreign models:

1Mercedes E Class4,2081
2BMW 5 Series2,6832
3Mercedes C Class1,1944
4Mercedes S Class8738
5BMW 3 Series8263
6Lexus ES7335
7Ford Explorer6177
8Toyota Camry3979
9Porsche Panamera33792
10Mercedes GLA33422
11Mercedes CLA33321
12BMW X630524
13BMW X330036
14Mini Countryman25630
15Nissan Altima25511
16BMW 1 Series25314
17Lexus NX24727
18Land Rover Discovery Sport24512
19BMW X523417
20Volvo XC6022835
21Mercedes GLC22613
22BMW 6 Series21570
23Audi A721479
24BMW 7 Series20816
25BMW 3,5 Series GT19829
26Toyota RAV418125
27BMW 4 Series17519
28Land Rover Discovery17433
29Jaguar F-Pace16951
30Volvo S9016544
31Lexus RX16346
32Jaguar XF16134
33Peugeot 300815445
34Volvo XC9015352
35Toyota Sienna15256
36Volvo S6014349
37Mini Hatchback14210
38Mercedes A Class13938
39Toyota Prius13420
40Honda CR-V13439
41Range Rover Velar12976
42Peugeot 5008114109
43Range Rover Evoque9832
44Honda Pilot9343
45Jeep Grand Cherokee9242
46Honda Odyssey9191
47Lincoln MKZ8359
48Infiniti Q307854
49BMW i878132
50Jeep Wrangler7641
51Porsche Macan7394
52Jeep Cherokee7131
53Lincoln Continental7065
54BMW 2 Series Active Tourer6857
55Lincoln MKX6769
56Cadillac CT66661
57Mercedes GLS6360
58Mercedes B Class5981
59Ford Mondeo5973
60Volvo V9057105
61Volvo V405171
62Porsche 9115078
63Porsche Boxster4867
64Peugeot 20084648
65Jeep Renegade4528
66Mini Clubman4226
67Maserati Levante42n/a
68Maserati Ghibli42n/a
69Range Rover Sport4137
70Lexus LS41111
71Ford Kuga4082
72Range Rover3953
73Nissan Maxima3963
74Infiniti QX603975
75Toyota Prius V39115
76Honda Civic3899
77Volvo V603877
78Mercedes-Maybach S-Class3683
79Maserati Quattroporte35n/a
80Ford Mustang3364

Source:, Korea Automobile Importers & Distributors Association (KAIDA)

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