Puerto Rico (USA) Full Year 2017: Toyota Yaris, Corolla & Tacoma on top

The Toyota Tacoma is up 10% to third place overall in Puerto Rico in 2017.

* See the Top 35 All-brands and Top 260 All-models by clicking on the title *

Consult almost 30 years worth of Puerto Rico Historical Data here

New light vehicle sales in Puerto Rico, an unincorporated state of the United States, are not accounted for in the U.S. updates. BSCB has had access to Puerto Rican data for almost three decades. 2017 marks the third year of decline in the past four after -12% in 2014 and -7% in 2015 and after +5% in 2016. The Hurricane Maria and its aftermath put a definite dent in local car sales in both September and October and 2017 ends with a 2.7% drop to 85.807 registrations. Toyota remains the uncontested leader in Puerto Rico, frankly outpacing the market with a 7% uplift to 29.1% share vs. 26.4% a year ago. Hyundai (-3%) remains in 2nd place at 13.2% share but Nissan (-7%) overtakes Kia (-15%) for third place overall. Outstanding performance of Mitsubishi up 26% and three ranks to #5, distancing Jeep (-9%), Ford (-4%) and Honda (+0.5%). Further dow, notice Maserati (+13%), Ram (+18%), Volkswagen (+27%), Volvo (+208%) and Alfa Romeo (+700%) all positing impressive gains.

Over in the models ranking, the Toyota Yaris posts a second consecutive year in pole position despite sales down 15% to 7.7% share. The sedan variant, a rebadged Mazda2 sedan, accounts for 84% of Yaris sales in Puerto Rico this year. The Toyota Corolla, once the best-seller on the island, down 12% to 4.7% but remains at #2. The podium remains 100% Toyota but this time the Tacoma (+10%) replaces the RAV4 (-12%) on the last step. Both the Hyundai Tucson and Elantra advance 6% and one spot vs. 2016 to rank 4th and 5th respectively. The Mitsubishi Mirage storms into the Top 10 at #7 (+6%) thanks to deliveries up 30%, 70% of which going to the G4 Sedan variant. The Kia Soul (+11%) also breaks into the Top 10 at #9. The Toyota C-HR is by far the most popular all-new launch for 2017 in Puerto Rico, landing directly at an astonishing 11th place with 2.7% share. It is followed by the Mitsubishi Outlander Sport (#20) and Nissan Rogue Sport (#38).

Previous post: Puerto Rico (USA) January 2017: Toyota Tacoma #2 as SUVs surge

Previous year: Puerto Rico (USA) Full Year 2016: Toyota Yaris outpaces Corolla to #1

Two years ago: Puerto Rico (USA) Full Year 2015: Toyota Corolla leads, Tacoma up

Full Year 2017 Top 35 All-brands and Top 260 All-models vs. Full Year 2016 figures below.