* See the Top 6 All-local brands and Top 57 All-local models by clicking on the title *
Sales of local models in South Korea are down a harsh 13% in June to 139.842 units, pulling the year-to-date total down 4% to 779.694. Market leader Hyundai follows the market with a 13% drop to 43.4% share, identical to its YTD level while sister brand Kia fares a little better with a 10% decline to 33.6%, 0.8 percentage points above its 2017 share. GM Korea (-37%) and Genesis (-60%) are the hardest hit while Renault Samsung also trails the market at -16%. Only Ssangyong is in positive with an 8% gain to 7.5% share thanks to the new G4 Rexton, reclaiming the YTD 4th spot off Renault Samsung.
In the models ranking, the Hyundai Grandeur cruises towards its 7th consecutive month in the lead, doubling its sales vs. the previous generation a year ago. Its year-to-date total is over 18.000 above the #2 and up 141%. It’s not very hard to predict which nameplate will win the 2017 race in South Korea. Below, the Hyundai Porter goes against the grain at +1% as does the Hyundai Sonata up 6% and now #3 year=to-date above the Hyundai Avante, freefalling 48% this month. In fact, the entire Top 5 is in positive territory in June with both the Kia Morning and Carnival gaining 11% year-on-year. Further down on the other hand, the ranking resembles a hunting board: the Hyundai Santa Fe (-50%), Tucson (-34%), Chevrolet Spark (-31%), Samsung SM6 (-47%) and Chevrolet Malibu (-54%) all but implode. Launched last month, the aggressive Kia Stinger is up 257% and 12 spots to break into the Top 30 at #29.
Previous month: South Korea May 2017: Ssangyong Rexton G4 and Kia Stinger land
Full June 2017 Top 6 All-local brands and Top 56 All-local models rankings below.