* See the Top 48 brands, Top 354 models and Top 30 private sales by clicking on the title *
Now updated with Private Sales data
The German new car market slows down its growth in 2017: after gaining 7% in the First Half 2016, it now improves by just 3.1% to 1.787.026. The market was down 3 out of 6 months: in February, April and June. No surprise atop the brands ranking: Volkswagen remains master in command however has seen its market share thaw drastically – more than 3 percentage points – over the past two years (i.e. since the start of the emissions scandal): from 21.7% in H1 2015 to 20% in H1 2016 to 18.6% halfway through 2017. This due to a 4% sales decline, which is four times the decline it posted a year ago (-1%). Paradoxically, the models ranking has never been so utterly dominated by VW as we’ll see further down. Mercedes has taken the advantage over Audi in the premium race thanks to a 7% improvement vs. -3% for the VW Group brand. BMW (-3%) remains in 4th place but is now threatened by Ford (+4%) which has just overtaken Opel (-1%). Skoda (+2%) remains at #7.
It’s further down that we witness larger year-on-year gains. Renault soars 16% to 4% share and Seat is up 11% to 3%, both holding onto their rankings at #8 and #10 respectively. Just outside the Top 10, Fiat (+25%) and Toyota (+27%) excel, with Dacia (+27%) equalling Toyota for the biggest jump in the Top 25. Dacia’s performance is all the more remarkable that its range has only seen a few minor facelifts in the past year. Mitsubishi (+19%), Suzuki (+24%) and Jaguar (+24%) also make themselves noticed in the Top 30, but none can match Alfa Romeo (+66%) propped up by the Giulia and Stelvio. Below, Tesla (+144%), Lexus (+64%), Lada (+63%), Maserati (+52%), Bentley (+67%), Chevrolet (+67%) and Cadillac (+80%) are among the most dynamic.
Model-wise, the VW Golf loses one full percentage point of market share to just 6.4% due to sales down 12% to its lowest H1 volume this decade. Yet this is still almost three times the sales of the #2, the VW Polo up one spot on a year ago thanks to deliveries up 6%. The VW Tiguan is boosted up 37% by the new generation to snap the third spot overall, only one unit above the VW Passat down 15% and two ranks to #4. This means Volkswagen monopolises the Top 4 halfway through 2017 and were it to hold this order until the end of the year, it would be the first time in history it happens. The Mercedes C-Class (+8%), Opel Astra (-2%), Audi A4 (-2%) and Skoda Octavia (-3%) hold on their positions from a year ago, while the Mercedes E-Class shoots up 32% and 14 spots to break into the Top 10 at #9. The biggest decline near the top is the works of the Audi A3, down 22% and 8 ranks to #12.
Further down, notice the BMW X1 up 27% and 7 spots to #28, the Mercedes GLC up 23% and 8 ranks to #30 and the Dacia Sandero up 32% and 16 spots to #42. The Audi Q2 is the most popular recent launch (<12 months), directly inviting itself inside the German Top 50 at #45, and is followed by the Toyota C-HR at #84, the Skoda Kodiaq at #100 and the Suzuki Ignis at #119. Only ranked at #173 for now, the Opel Crossland X only has two months of sales under its sleeve and already shot up to #70 in June. To also be singled out among facelifts or slightly less recent launches are the Renault Megane up 51% to #46, the Seat Ateca up to #59, the Citroen C3 up 94% to #69 and the Fiat Tipo up 462% to #74.
Exclusive to BSCB, we can also share with you the best-selling cars with private buyers over H1 2017. This ranking is always very different to the overall one, as private sales (PS) only represent 34.6% of overall German sales over the period, or a meagre 618.311 units. Medium and large sedans such as the VW Passat (only 6.3% PS ratio) tend to primarily sell to businesses, notably as long-term leases. Some brands such as Opel have almost gone completely out of favour with private buyers: the Opel Astra, #6 overall, only ranks 33rd with private buyers halfway through 2017, down an abysmal 41%. If the VW Golf, Polo and Tiguan are the favourites with private buyers as they are overall, the Golf is down an even harsher 19%, with only 26% of its sales going to private buyers. Below, the ranking differs completely. The Mercedes C-Class is up 6 spots on last year to #4, the Dacia Sandero is up 10 to #8, the Ford Kuga up 11 to #9, the Mitsubishi Space Star up 8 to #11 and the Opel Mokka, going against the brand’s trend, is up 16 to #12. The Audi Q2 and Seat Ateca land directly inside the Top 30.
Full H1 2017 Top 48 brands, Top 354 models and Top 30 private sales vs. Full H1 2016 figures below.