China June 2017: Buick Excelle in the lead, market back up
The Buick Excelle is the best-selling nameplate in China in June.
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China-made light vehicle sales have ended two consecutive months of year-on-year decline in June at +2.3% to 1.83 million deliveries according to the China Association of Automobile Manufacturers. This improvement is the sole work of SUVs up 14% to 741.400 units. All other segments are stable or decline: sedans are down 4% to 883.000, MPVs up 0.4% to 163.700 and microvans down 22% to 43.700. Yet despite some success stories as we’ll see further down, stock of Chinese-branded vehicles on dealerships is up to a 71-day supply vs 57 in May. Halfway through the year, the Chinese market (imports excluded) remains in positive, but just: up a meagre 1.6% to a record 11.3 million units. The positive trend is maintained thanks to price cuts, with average transaction prices dropping 4% over the first half of 2017. Apart from SUVs, one segment is in great shape: electric vehicles and plug-in hybrids, up 33% in June to 59.000 deliveries and 14% year-to-date to 195.000.
Honda XR-V sales are up 44% year-on-year.
According to data released by manufacturers themselves – retail sales including imports, so the data differs from our data tables, General Motors is up 4.3% year-on-year to 285.191 units, with Buick up 13% to 96.913, Chevrolet up 7.2%, Baojun up 47% and Cadillac up for the 16th consecutive month at +35% to 12.886 whereas Wuling skids down 26% to 73.460. The Volkswagen Group does better with a 5.2% rise to 315.300 units, with the Volkswagen brand up 5.4% to 232.400 (up 13% to 247.882 wholesales) and Audi back into positive territory as we’ll see further down. Ford Motor soar 15% to around 100.000 units. Japanese carmakers continue to beat the market, partly benefitting from their Korean counterparts’ crisis: Nissan Motor is up 8.9% to 118.769, Honda Motor up 18% to 113.769 and Toyota Motor up 10% to 106.900. Following China’s diplomatic feud with South Korea about U.S. anti-missile defense, Hyundai (-64%) and Kia (-60%) continue to freefall.
Audi reclaims the premium leadership in China in June.
After a start of the year handicapped by a conflict with their dealers about a new distribution channel – now postponed – Audi reclaims the premium leadership, but just, as its recovery is sluggish: up 1.7% to 51.900 deliveries this month. In comparison, BMW/Mini is up 12% to 50.597 thanks to the X1 and newly-launched 1-Series sedan and Mercedes-Benz is up 28% to 50.090, citing record sales of the C-Class and strong Smart deliveries. Volvo for its part beats all the aforementioned manufacturers with a 31% surge to 10.113 units.
Geely sales are up 89% year-on-year in June.
As always, it’s within Chinese brands that we find the most spectacular year-on-year gains, but some are starting to run out of puff. For the third month in a row, Geely is the most popular Chinese brand at home thanks to a spectacular 89% gain to just under 90.000 units. The brand benefits from very strong sales of recently-launched SUVs – the Boyue, once again beating its volume record this month, as well as the Emgrand GS and Vision SUV, with the Emgrand GL sedan also hitting the mark. ChangAn drops 1% to just under 82.000 units and Great Wall Motors worryingly drops 1.7% to 64.471 units, with its SUV brand Haval down 9% and this despite Great Wall-branded pickup deliveries up 17% to 8.055 and the arrival of its new premium brand WEY with 3.166 sales.
Although very successful, the Baojun 510 has annihilated sales of the 560.
Wholesales of Baojun are up 61% to above 60.000 units, GAC Trumpchi shoots up 52% to 43.360 with the large GS8 SUV continuing to post strong figures, Chery is up 14%, Roewe up 109% thanks to the RX5 SUV and the i6 sedan, Zotye up 31% with the new T700 its best-seller and a rare nameplate in its range that is not a clone, Soueast up 76% thanks to the DX3 SUV, Leopaard up 29% thanks to the arrival of the CS9 SUV, MG up 38% thanks to the ZS SUV, Karry up 67%, SWM up to #44 and Bisu up to #49. In contrast, Dongfeng is down 10%, Beijing Auto (BAIC, BAW) down 37%, BYD down 19%, JAC down 38%, Lifan down 12%, Venucia down 11%, Haima down 47% and Brilliance down 45%. It’s not all rosy among Chinese carmakers indeed. Among other manufacturers, notice Jeep up 66% and Renault up 160% but Peugeot down 32% and Citroen down 69%.
Still going strong: the GAC Trumpchi GS4 (+20%).
In the models ranking, the Buick Excelle takes the lead for the first time for this generation thanks to sales up 15%. It is the first time since April 2012 that the Excelle nameplate dominates the Chinese sales charts. But this win wasn’t a blatant one as the photo-finish for the #1 position has never been so close in China: only 2.656 sales separate the #1 from the #5 ranked. At #2 despite sales down 19%, the VW Lavida makes it two sedans on top, ahead of the Haval H6 (-6%) and the Wuling Hongguang (-18%) confirming its current weakness. The Nissan Sylphy (-1%) and Toyota Corolla (+19%) follow. Below, three blockbuster SUVs shine again: the GAC Trumpchi GS4 hasn’t yet reached its full potential with deliveries up 20%, the Baojun 510 breaks another symbolic barrier – 30.000 monthly sales, annihilating the brand’s other SUV, the 560 down 69% to #101, and the VW Tiguan shoots up 79% on the previous model in June 2016.
Inside the Top 100: the VW Teramont.
Volkswagen sees a shaking of its best-sellers: the Tiguan comes at #2 below the Lavida, with the long-running Jetta (-28%), Sagitar (-15%) and Santana (-38%) in great difficulty. In contrast, the Lamando breaks a new volume record above 19.000 units (+109%), the Magotan is up 67%, the Polo up 30%, the Bora up 45% and the Passat up 38%. Also in great shape near the top of the ranking: the Honda XR-V up 44% and the Changan CS75 up 79%. Among recent launches, the Honda Avancier (#80), VW Teramont (#87), Skoda Kodiaq (+68 to #106), Honda UR-V (+34 to #120), Zotye T700 (+242 to #136), Changan CS55 (+247 to #148), Peugeot 5008 (#155) and Bisu T5 (#164) all beat their monthly volume record.
Previous month: China May 2017: Second consecutive month of decline at -2.6%
One year ago: China June 2016: Market up 18%, next wave of Chinese SUVs arrives
Full June 2017 Top 76 All-brands and Top 437 All-models below.