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Media post: The Fiat History explained


Fiat, anyone? Why not, everyone else is. Yes, the Fiat car brand is enormously popular, that’s for sure! Everywhere you look nowadays, you see a Fiat buzzing by. Those small cars started appearing on our highways just a few years ago after the Fiat Group, the largest Italian carmaker, purchased a big share of the United States car builder, Chrysler.

That purchase brought Fiat back into the States after being absent for almost a quarter of a century. That’s right Fiat had a presence in this country a long time ago. They actually came over here before many of the American car brands we know today ever started building cars. Fiat set up a manufacturing plant in Poughkeepsie, New York in 1908 and built and sold their cars, the Fiat 60 HP and the Fiat 16-20 HP until 1917, when they closed up shop and moved back to Italy.

Fiat came back to the U.S. in the 1950s and introduced the Fiat 500 and several other models. They did okay, but the company felt that they should have done better, sales wise, that is, and went back to Italy once again to re-think and re-tool their cars for the world market. Apparently, they did a great job because the Fiat 500 along with other models have done incredibly well in scores of countries including the United States.

The Fiat 500, in fact, has become one of the most popular small cars on the market today. It is fantastically celebrated and definitely has the “cool” factor. It is a terrific fuel saver and gets between 24 and 31 miles per gallon in the city and 32 and 38 mpg on the highway. It has a very user-friendly infotainment center, more than comfortable interior, responsive handling and braking and it is simply a cool car to drive around town.

This beautifully designed subcompact car has a distinctive and ultra recognizable appearance and seats four passengers comfortably. Driving the Fiat 500 is not only a pleasure but it’s fun. The little people mover gets you through the day’s chores and is easily maneuverable in the tightest of spots. Parking is a breeze as well as keeping up with the flow of traffic. You can test drive one of these great little cars at Alfa Romeo Fiat of Larchmont today!

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