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Uruguay Full Year 2016: Fiat takes control in market down 8%

Fiat Uno Way Uruguay 2016. Picture courtesy becomes the most popular brand in Uruguay in 2016. 

* See the Top 60 All-brands by clicking on the title *

It’s a third consecutive year of decline for the Uruguyan new car market at -8% to 45.636 registrations. The brands ranking is completely reshuffled, with Fiat surging 31% to 12.1% share and snapping a last-minute pole position off Volkswagen, down 4% to 11.9% share. Leader last year, Suzuki (-35%) drops to third place, ahead of Renault (+34%), Chevrolet (-32%) and Nissan (-15%). Ford soars 61% to #8 and Toyota is up 41% to #10. The 30 Chinese manufacturers present in Uruguay hold a total 12.8% market share, down from 16.6% in 2015, and are now led by Geely (+37%), distancing Lifan (-5%), BYD (-33%), FAW (-28%), Chery (-70%), Great Wall (-14%) and Dongfeng (-28%).

Previous month: Uruguay November 2016: Fiat reclaims top spot, VW #1 year-to-date

Previous year: Uruguay Full Year 2015: Suzuki takes charge in market down 8%

Two years ago: Uruguay Full Year 2014: Chevrolet #1, Suzuki Celerio best-seller

Full Year 2016 Top 60 All-brands vs. Full Year 2015 figures below.

Full December 2016 Top 42 All-brands ranking table below.

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