* NOW UPDATED with the Top 15 groups, Top 35 brands and Top 270 models – see title *
After four consecutive months of year-on-year declines, the Canadian light vehicle market is injected back to positive territory by generous end-of-year incentives particularly in the pickup aisle. November sales are up 10% to 160.573 units, lifting the year-to-date tally to a record-breaking 1.823.295 deliveries with only one month to go in 2016. General Motors post a particularly strong (and incentive-filled) month at +31% year-on-year to take the lead of the Groups ranking with 28.523 sales, distancing Ford Motor at 24.450 (+18%) and FCA at 20.674 (-2%). Nissan Motor (+13%), Daimler (+18%) and Jaguar-Land Rover (+32%) also impress.
Brand-wise, Ford (+18%), remains by far the most popular fare with 14.8% share, ahead of Chevrolet (+25%) jumping two spots on its YTD ranking to #2, Toyota (+7%) and Honda (+1%) while Hyundai (-5%) is in difficulty. GMC soars 41% to snap the 8th spot year-to-date, bypassing both Jeep and Dodge. Buick is the largest gainer in the Top 25 with a stunning 54% year-on-year improvement, with Nissan (+13%), Audi (+13%), Mercedes (+13%), Ram (+15%), Infiniti (+16%), Subaru (+18%) and Kia (+20%) also outperforming the market. Among smaller-volume brands, Maserati (+98%), Bentley (+242%) and Jaguar (+273%) all brilliantly benefit from their new respective SUVs while Smart tops them all with a 319% surge.
The models ranking sees a complete pickup domination, with the Ford F-Series up 37% to 11.273, the Ram up 16% to 6.542 and the GMC Sierra up 20% to 4.979, climbing on the podium for the first time since BSCB has been following Canada monthly in 2011. In fact, overall pickup sales are up 31% year-on-year this month to account for 20.4% market share, the highest so far this year. General Motors pickup sales are up 36% to 11.620, passing Ford pickups for the first time in years and explaining GM’s domination of the Canadian market this month as pickups account for 41% of GM Canada November sales. The GMC Canyon (+343%) and Chevrolet Colorado (+209%) hold 57% of the midsize pickup market and both outsell traditional market leader the Toyota Tacoma. The Chevrolet Silverado (+14%) and Toyota Tundra (+35%) also perform well.
The Ford Escape leads the SUV charge with sales up 11% to 4.610 and 4th place but remains below the Toyota RAV4 (-2%) year-to-date. The Nissan Rogue shoots up 46% to #8, the Mazda CX-5 is up 30%, the Chevrolet Equinox up 31%, Honda HR-V up 54%, Ford Edge up 83%, Jeep Grand Cherokee up 25% and GMC Terrain up 40%. The Honda Civic continues to dominate the passenger car ranking despite sales down 9% to 5th overall, distancing the Hyundai Elantra (-4%), Toyota Corolla (+19%) and Chevrolet Cruze (-22%).
Full November 2016 Top 15 groups, Top 35 brands and Top 270 models below.