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South Korea September 2016: Santa Fe leads, Samsung QM6 in Top 20

renault-samsung-qm6-south-korea-september-2016-picture-courtesy-auto-danawa-comThe Renault Koleos is sold as the Samsung QM6 in South Korea.

* NOW UPDATED with the Top 30 All-brands, Top 57 All-local models & Top 133 foreigners *

New car sales in South Korea are down a harsh 14% year-on-year in September to 127.811 units, meaning the year-to-date tally is now up just 1% on the same period last year to 1.295.479. In fact, the drop would have been even more significant were it not for the stellar performance of Renault Samsung, up 40% on its September 2015 score thanks to the arrival in the meantime of the SM6 aka Renault Talisman ranking #9 this month with 4.217 sales and the thunderous appearance of the QM6 aka Renault Koleos directly at #20 with 2.536 deliveries in September.

mercedes-e-class-south-korea-september-2016The Mercedes E-Class is the best-selling foreign model in South Korea once again. 

Hyundai skids down 22%, Kia 15% and GM Korea 14%, with Ssangyong down just 1% thanks to the Tivoli once again inside the Top 10 at #10 with 4.056 sales. Mercedes (+18%), BMW (-14%) and Lexus (+36%) lead foreign manufacturers down 18% as a whole due to the imploding of Audi (-85%) and Volkswagen (-94%) hit full frontal by stop sale orders on the majority of their lineup. Land Rover (+432%), Toyota (+29%), Mini (+41%), Jaguar (+66%) and Infiniti (+84%) are among the biggest gainers in South Korea this month. Hyundai’s new premium brand Genesis ranks 9th overall and 4th premium below just Mercedes, BMW and Lexus.

hyundai-santa-fe-south-korea-september-2016First pole position since July 2015 for the Hyundai Santa Fe at home. 

The Hyundai Santa Fe flamboyantly takes the lead of the models ranking despite seeing its deliveries drop 2% year-on-year to 7.451. It distances the Kia Sorento (-10%), Hyundai Sonata (-24%), Kia Morning (-16%) and Chevrolet Spark (-9%). Leaders year-to-date, the Hyundai Avante (-40%) and Porter (-31%) are in complete freefall. The Kia K7 reversely is up 3-fold on September 2015 (+187%) and 7 ranks on August to #8, the Chevrolet Malibu continues its race upwards at #11 (+101%), the Kia Niro is stable at #23, the Genesis EQ900 down one spot to #26 and the Hyundai Ioniq down 8 to #40.

bmw-7-series-south-korea-september-2016The BMW 7 Series shoots up to #7 among foreign models in South Korea this month. 

In the foreigners’ aisle, the Mercedes E-Class surges 44% to a splendid 2.781 sales, almost 3 times the amount of the #2, the BMW 5 Series at 1.044 (-24%) while the Mercedes C-Class (-25%) rounds up the podium above the Lexus ES (+35%) and BMW 3 Series (+55%). The BMW 7 Series soars to an exceptional 7th place, just below its archenemy the Mercedes S-Class (#6). Other great performers include the Mercedes GLC at #8, Infiniti Q50 at #15, Mini Clubman at #17, Mercedes A-Class at #26 and Citroen C4 Cactus at #34.

Previous month: South Korea August 2016: Hyundai and VW struggle, Samsung shines

One year ago: South Korea September 2015: Hyundai Avante stays ahead

Full September 2016 Top 30 All-brands, Top 57 All-local models & Top 133 foreigners below.

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