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Brazil August 2016: Onix and HB20 sparkle, VW at lowest ever share

VW Saveiro Brazil August 2016. Picture courtesy icarros.com.brSlippery slope: VW could soon drop below 10% share in Brazil, a first since 1953. 

* See the Top 20 best-selling brands and Top 150 models by clicking on the title *

The Rio Olympic Games seem to have distracted the car market into a softer drop in August at -11% to 178.103 registrations, with the year-to-date total down a much sharper 23% to 1.303.987. Atop the Brazilian brands ranking, what was once an intense three-way fight for the pole position has now become a two-man contest: Chevrolet holds onto the #1 spot thanks to sales up an incredible (in the current context) 14% to 30.735 and 17.3% while Fiat is down 18% to 29.568 and 16.6%. Volkswagen no longer competes: the German brand sees its volume skid down 34% to 18.664 and 10.5% share. Based on BSCB calculations, this should be VW’s lowest ever market share in Brazil since it started manufacturing and selling the “Fusca” (Beetle) 62 years ago in 1954. It is to be compared with the 20.5% market share the brand commanded less than four years ago in January 2013.

Chevrolet Onix Brazil August 2016The Chevrolet Onix signs a 13th consecutive month as the best-selling car in Brazil. 

VW now joins Ford (9.8%), Toyota (9.7%), Hyundai (9.5%) and Renault (7.9%) in the fight for the third step of the podium. At this little game, Toyota (+16%) and Hyundai (+2%) both post year-on-year gains in August while Renault (-8%) and Ford (-16%) decline. Further down, below Honda freefalling at -31%, Nissan (+23%) is in great shape thanks to the all-new Kicks small crossover, already the brand’s best-seller at #32 and accounting for 31% of Nissan’s August sales. BMW (+2%) and Volvo (#19) also shine, while Chinese Chery (-44%) and Lifan (-42%) are kept outside the Top 20 this month, with the Lifan X60 (-41%) and Chery Celer Sedan (+106%) the best-selling Chinese nameplates in Brazil.

Hyundai HB20 Brazil August 2016The Hyundai HB20 is up 12% and the #2 best-selling model in Brazil. 

Both facelifted, the Chevrolet Onix (+13%) and Hyundai HB20 (+12%) continue to defy gravity atop the models ranking, joined on the podium by the Ford Ka (+2%). The Renault Sandero (#5), Toyota Corolla (+5%), Chevrolet Prisma (+22%), Toyota Etios Hatch (+29%), Etios Sedan (+41%) and Ford Ecosport (+4%) post solid scores inside the Top 20 whereas the VW Gol (-23%), Fiat Palio (-27%), Fiat Strada (-32%) and VW Fox (-45%) freefall – all relics of a long-gone epoch when obsolete technology was still good enough for Brazil. Fiat places both its Toro (4.291 sales) and Mobi (3.840) inside the Top 15.

Previous month: Brazil July 2016: Nissan Kicks lands for Olympics, market down 20%

One year ago: Brazil August 2015: Chevrolet Onix takes the lead for the first time

Full August 2016 Top 20 brands and Top 150 models below.

Brazil August 2016 – brands:

PosBrandAug-16%/15Jul2016%/15PosFY15
1Chevrolet30,73417.3%14%1217,82416.7%-17%12
2Fiat29,56816.6%-18%2202,01115.5%-35%21
3Volkswagen18,66410.5%-34%3166,93012.8%-35%33
4Ford17,4549.8%-16%5114,8538.8%-37%64
5Toyota17,2179.7%16%4119,5229.2%1%57
6Hyundai16,9759.5%2%6129,0299.9%-5%45
7Renault14,0167.9%-8%797,2697.5%-19%76
8Honda9,1455.1%-31%880,4696.2%-19%88
9Nissan6,2903.5%23%936,3742.8%-11%99
10Jeep4,5202.5%-6%1035,6112.7%111%1010
11Mitsubishi2,3811.3%-27%1116,2671.2%-44%1311
12Peugeot2,2201.2%-7%1217,3931.3%-2%1113
13Citroen1,9911.1%-22%1316,5021.3%-23%1212
14BMW1,2160.7%2%157,6330.6%-23%1617
15Mercedes1,0720.6%-33%168,2930.6%-35%1414
16Audi1,0100.6%-48%177,9880.6%-27%1515
17Kia8540.5%-29%147,1270.5%-38%1716
18Land Rover5400.3%-26%184,6830.4%-15%1818
19Volvo3090.2%n/a192,2570.2%n/a2123
20Suzuki2940.2%-26%202,3200.2%-36%2020
21Chery2380.1%-44%n/an/an/an/an/a19
22Lifan2200.1%-42%212,3220.2%-30%1922

Brazil August 2016 – models:

PosModelAug-16%/15Jul2016%/15PosFY15
1Chevrolet Onix12,4227.0%13%192,5667.1%19%11
2Hyundai HB2010,2635.8%12%275,8795.8%8%23
3Ford Ka7,0434.0%3%348,7553.7%-21%35
4Fiat Palio6,7513.8%-27%544,7333.4%-46%42
5Renault Sandero6,6573.7%0%938,7713.0%-25%109
6Toyota Corolla6,0303.4%5%843,8403.4%0%511
7Fiat Strada6,0093.4%-32%740,8453.1%-44%74
8Chevrolet Prisma5,8483.3%22%642,9443.3%-5%610
9Honda HR-V4,9062.8%-10%1140,1223.1%46%916
10VW Gol4,5252.5%-23%440,8343.1%-30%86
11Jeep Renegade4,4802.5%-3%1034,9172.7%135%1120
12Fiat Toro4,2912.4%new1324,3471.9%new17191
13Toyota Etios Hatch4,0942.3%29%1225,1421.9%5%1621
14Hyundai HB20S3,8572.2%-15%1530,6382.3%-15%1315
15Fiat Mobi3,8402.2%new1713,8261.1%new31
16VW Saveiro3,8382.2%-11%1427,0432.1%-36%1413
17VW Fox/CrossFox3,5222.0%-45%1633,7982.6%-41%128
18Toyota Etios Sedan3,1881.8%41%2019,8061.5%14%2132
19Ford Ecosport3,0721.7%4%2417,9991.4%-24%2324
20VW Up3,0031.7%-43%1826,7072.0%-28%1514
21Toyota Hilux2,8761.6%9%2122,5191.7%1%2026
22Fiat Uno2,8351.6%-59%1924,1381.9%-58%187
23Chevrolet S102,7691.6%65%2515,6761.2%-32%2625
24Renault Logan2,5211.4%-6%2914,5461.1%-35%3029
25Ford Ka Sedan2,4181.4%-2%2715,0531.2%-39%2823
26Chevrolet Cobalt2,3301.3%59%3415,1291.2%-7%2734
27Fiat Siena2,2791.3%-54%2223,5851.8%-44%1912
28Honda Fit2,2761.3%-30%2618,1361.4%-38%2217
29Chevrolet Spin2,2261.2%25%2314,8921.1%-18%2930
30Renault Duster2,1311.2%-29%2816,4431.3%-28%2422
31VW Voyage1,9871.1%-32%3116,1061.2%-46%2518
32Nissan Kicks1,9701.1%new562,5740.2%new73
33Chevrolet Montana1,9211.1%35%368,0130.6%-56%4333
34Nissan Versa1,9071.1%4%3013,4621.0%36%3237
35Nissan March1,8201.0%0%3212,7601.0%-20%3335
36Ford Fiesta Hatch1,5430.9%-54%4010,5480.8%-65%3619
37Ford Ranger1,5110.8%18%3310,3070.8%-19%3739
38Hyundai ix351,2920.7%22%477,0730.5%-35%4444
39Renault Oroch1,2710.7%new399,0090.7%new4087
40Chevrolet Cruze Sedan1,2340.7%19%416,1710.5%-23%5249
41Honda City1,2070.7%-21%3810,8310.8%-39%3531
42Peugeot 20081,1230.6%58%487,0660.5%125%4570
43Citroen C31,0210.6%-32%468,0850.6%-31%4238
44Toyota Hilux SW49540.5%44%447,0170.5%8%4659
45Fiat Fiorino9330.5%-27%436,8340.5%-36%4841
46Mitsubishi L2008680.5%-23%496,2150.5%-40%5145
47Chevrolet Classic8670.5%-56%3510,8890.8%-52%3428
48Hyundai Tucson8640.5%41%428,6570.7%4%4150
49Peugeot 2088290.5%-14%456,9320.5%-31%4746
50Ford Focus Sedan7500.4%22%553,4930.3%-32%6256
51Fiat Doblo7390.4%33%605,1550.4%-26%5453
52Ford Focus7390.4%-60%514,7480.4%-57%5742
53Citroen Aircross6490.4%new574,5150.3%new59n/a
54VW Jetta6420.4%-30%534,9720.4%-22%5557
55Renault Clio6030.3%-55%3710,0400.8%-7%3843
56Fiat Weekend5980.3%-40%614,7210.4%-40%5852
57Renault Master5300.3%-11%594,3820.3%-26%6160
58Mitsubishi ASX5050.3%-35%643,2700.3%-54%6555
59VW Amarok4920.3%-54%626,3940.5%-24%5048
60Chevrolet Tracker4880.3%-40%506,7600.5%9%4951
61Fiat Punto4820.3%-65%586,0600.5%-46%5340
62Honda Civic4510.3%-82%529,7400.7%-58%3927
63Mitsubishi Lancer4190.2%64%671,5140.1%-41%8585
64Mercedes C Class4110.2%162%662,4340.2%67%7596
65Mitsubishi Outlander4050.2%-49%683,4450.3%-35%6362
66Audi Q34050.2%-53%792,4550.2%-30%7473
67Hyundai HR3790.2%-38%713,2920.3%-27%6472
68BMW 3203690.2%-20%722,2950.2%-36%7771
69BMW X13590.2%64%692,0620.2%-6%8190
70Chevrolet Cruze Hatch3400.2%-48%742,7690.2%-57%7158
71Nissan Sentra3280.2%-67%634,9510.4%-45%5647
72Land Rover Discovery3200.2%-13%762,7780.2%82%7084
73VW Golf2790.2%-50%704,4690.3%-33%6054
74Mercedes GLA2750.2%-41%752,1980.2%-26%7978
75Audi A3 Sedan2730.2%-60%652,9830.2%-27%6669
76Ford Fusion2680.2%-52%772,3910.2%-54%7665
77Nissan Frontier2630.1%-41%732,6020.2%-27%7275
78Citroen C4L2590.1%-42%782,7800.2%-30%6974
79Kia Sportage2580.1%-52%542,8160.2%-44%6867
80Fiat Ducato2370.1%-53%802,1770.2%-58%8066
81Fiat Idea2310.1%-45%842,2770.2%-60%7861
82Kia Cerato1980.1%51%851,1640.1%-9%96107
83Renault Fluence1890.1%-74%942,8660.2%-39%6763
84Mitsubishi Pajero1790.1%-44%811,7780.1%-55%8376
85Volvo XC601780.1%-2%831,3780.1%-24%9093
86Iveco Daily 35141680.1%-27%821,2470.1%-28%9394
87Peugeot 3081660.1%-58%861,8120.1%-11%8286
88VW Space Fox1610.1%-74%881,4380.1%-69%8768
89Chevrolet Trailblazer1610.1%144%1256990.1%-36%107111
90Honda CR-V1540.1%-62%1211,3820.1%70%89103
91Range Rover Evoque1520.1%-45%911,3460.1%-55%9282
92Lifan X601340.1%-41%871,3910.1%-28%8888
93Kia Picanto1330.1%5%891,3570.1%14%9199
94Suzuki Jimny1300.1%-25%1011,0200.1%-34%9797
95Fiat Linea1200.1%-67%1021,1690.1%-64%9580
96Renault Kangoo1120.1%-35%951,1980.1%-41%9483
97Kia K25001070.1%-45%968340.1%-54%10395
98Kia Sorento1070.1%-20%905310.0%-64%119105
99Hyundai i301050.1%n/a921,7250.1%-3%84112
100Chery Celer Sedan1050.1%106%1322960.0%-27%137142
101Troller T41040.1%-41%999750.1%-34%98102
102Hyundai Elantra1040.1%-64%1006860.1%-57%10891
103Hyundai Santa Fe930.1%-40%1068570.1%-53%10192
104Suzuki SX4910.1%18%1076690.1%44%110140
105Chevrolet Captiva860.0%43%939030.1%-7%100121
106Ford New Fiesta Sedan820.0%-89%981,4410.1%-75%8664
107Mercedes Sprinter 311810.0%-25%1145570.0%-62%115109
108Mini Cooper800.0%n/a1086720.1%n/a109114
109Chery Celer760.0%n/a1116530.1%-11%112108
110JAC T5760.0%new1036270.0%new113
111Fiat 500710.0%-41%1207440.1%-57%10698
112VW SpaceCross710.0%1675%1224120.0%0%126145
113Suzuki Grand Vitara700.0%-49%1095550.0%-63%117100
114Range Rover680.0%-24%1055560.0%-23%116128
115Audi A5680.0%-17%1194090.0%-27%128138
116Subaru Forester600.0%-42%1174710.0%-42%122123
117Audi TT590.0%69%1302450.0%20%143151
118BMW X4560.0%-25%1184250.0%-24%125139
119VW Golf Variant520.0%-62%977790.1%84%104134
120Mercedes A200510.0%-29%1352820.0%-60%140122
121Citroen Jumper500.0%-28%n/a5590.0%-36%114120
122Audi A6500.0%n/a1391320.0%n/a156n/a
123Peugeot 408470.0%-73%1127480.1%-7%105119
124Mercedes GLE460.0%new1134630.0%new123
125Foton Aumark 1039460.0%-10%1343160.0%115%134144
126VW Tiguan450.0%-53%1048400.1%-43%102110
127Lifan 530450.0%-40%1155230.0%-27%121132
128Mercedes CLA200430.0%-12%1274510.0%19%124141
129Toyota RAV4420.0%-89%1249050.1%-77%9977
130Lifan Foison410.0%-47%1264050.0%-39%129135
131Jaguar XE380.0%new1293380.0%new131n/a
132BMW 328370.0%-43%1412430.0%-65%144130
133Mercedes Sprinter350.0%6%1333360.0%-9%132143
134JAC J3 Turin340.0%-17%1313350.0%-59%133129
135Chevrolet Camaro340.0%62%1163090.0%2%135148
136Ram 2500340.0%n/a1463070.0%n/a136186
137Mercedes GLC310.0%new1374100.0%new127
138Peugeot Partner260.0%n/a1421610.0%n/a150171
139Mercedes Vito240.0%n/a1382830.0%n/a139177
140Porsche 911240.0%n/a143730.0%n/a164192
141Jeep Cherokee230.0%-85%1285520.0%-66%118101
142Peugeot Boxer220.0%-75%1235250.0%-50%120115
143BMW 220i220.0%n/a1361310.0%n/a157n/a
144Volvo S60180.0%n/a1401610.0%20%151152
145Hyundai Azera170.0%-65%n/a2040.0%-66%146137
146Dodge Journey160.0%-87%1106540.1%-59%111106
147Porsche Boxster160.0%n/an/a410.0%n/a176185
148Toyota Prius150.0%n/an/a2020.0%n/a147n/a
149VW Passat150.0%200%1441380.0%-60%155149
150Iveco Daily150.0%n/an/a290.0%n/a177175

Source: Fenabrave

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