* See the Top 55 All-brands, Top 30 cars and Top 35 kei cars by clicking on the title *
New vehicle sales in Japan are down 2% in July to 415.606, once again – but less than in previous months – handicapped by weak kei car sales down 6% to 133.853 while regular cars are down just 0.2% to 281.753. Year-to-date, the Japanese market is now down 3.5% to 2.962.955 sales in 7 months, with kei cars down 13% to 1.039.327 and regular cars up 0.5% to 1.923.628.
Toyota tightens its grip on its home market even further with deliveries up 10% to 146.328 for a mammoth 35.2% share vs. 30.5% so far in 2016. Honda (-11%) and Suzuki (-4%) follow while Daihatsu gains 11% in 4th place ahead of Nissan (-22%), Mazda (-21%) and Subaru (-13%) all posting heavy losses. Isuzu (+13%), Mercedes (+15%), Hino (+9%), BMW (+14%), Mini (+14%), Volvo (+5%) and Jeep (+41%) also deliver year-on-year gains inside the Top 20 while further down Porsche (+18%), Peugeot (+54%), Smart (+3338%) and Jaguar (+151%) impress.
The Toyota Prius remains by far the best-selling nameplate in the country with sales up 3-fold on a year ago to 27.988 thanks to the new model. The Toyota Aqua (-11%) and Sienta (+48%) follow while the Nissan Note (+2%) gains two spots on June to #4. The Toyota Passo (+118%), Vitz (+7%), Honda Vezel (+8%) and Shuttle (+11%) are the only other cars gaining ground year-on-year inside the Top 15. Further down, notice the Suzuki Solio (+69%), Mazda Axela (+77%), Toyota Estima (+111%) helped by its facelift, Honda Odyssey (+117%) and Toyota Auris (+99%) posting spectacular gains. The Nissan Serena, #10 in June, steps out of the Top 30 while the new model spreads out into dealerships across the country.
In the kei car aisle, both the Honda N-BOX (+10%) and Daihatsu Tanto (+9%) post positive year-on-year results atop the sales charts, but the big news is the return in the ranking of the Nissan Dayz (#4) and Mitsubishi eK (#13) whose sales were halted in the wake of the fuel economy scandal that engulfed Mitsubishi back in April. The Suzuki Alto (-16%), Daihatsu Move (-19%) and Suzuki Wagon R (-37%) all crumble down but the Suzuki Spacia (+34%) and Honda N-WGN (+2%) improve while the new Daihatsu Cast steps out of the Top 10 (#11).
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Full July 2016 Top 55 All-brands, Top 30 cars and Top 35 kei cars below.