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Mexico First Half 2016: Kia stuns in fast and furious market

Kia Sportage Mexico June 2016. Picture courtesy has landed in Mexico, and boy it made a splash. 

* See the Top 40 All-brands and Top 260 All-models by clicking on the title *

The Mexican new light vehicle market is going from strength to strength in 2016, celebrating 18 consecutive record months in June and a total 721.898 sales after 6 months, up 18% on the same period in 2015 and, obvioulsy, a new record. The Big Three all evolve around the market with Nissan up 13% to 25.1% share, Chevrolet up 16% to 17.8% and Volkswagen up 18% to 13.6%. Toyota soars 30%, Honda is up 26%, Hyundai up 52%, Renault up 33% and Ram up 26% but the real star of the year is Kia. The Korean manufacturer, launched in Mexico in July 2015, has done an even more impressive job at imposing itself in the market as its sister brand Hyundai which launched in May 2014. Kia ranks 8th halfway through 2016 with 3.3% share and 7th in June at 3.9%, just below Honda and above such established marques as Mazda, Dodge, Renault and Mitsubishi. An outstanding achievement indeed.

Chevrolet Sonic Mexico June 2016. Picture courtesy Sonic sales have doubled year-on-year. 

#3 a year ago and #2 over the Full Year 2015, the Nissan Versa takes control of the Mexican models ranking over the first half of 2016 thanks to deliveries up 44% to 39.650, but just as it establishes itself as the new king, the Chevrolet Spark, bolstered by a new generation, challenges the newfound lead and ranks #1 in June. For now it ranks #2 with sales up 49% to 32.866. The Chevrolet Aveo is knocked out of its pole position and falls to #3, ahead of the Nissan Pickup (+9%), VW Vento (+4%) and VW Jetta (+38%). The Chevrolet Sonic doubles its sales year-on-year to make a thunderous arrival in the Top 10 at #9, the VW Gol is up 54% and 6 spots to #11 while the Kia Sportage (#18) and Ford Figo (#19) are the best-selling newcomers.

Previous post: Mexico June 2016: Chevrolet Spark takes lead in market up 23%

One year ago: Mexico First Half 2015: Nissan surfs on record wave, Hyundai in Top 10

Full H1 2016 Top 40 All-brands and Top 260 All-models vs. Full H1 2015 figures below.

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