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Brazil March 2016: Honda HR-V up to #4, Fiat Toro at Toyota Hilux level

Fiat Toro Brazil March 2016The Fiat Toro already sells as much as the Toyota Hilux in Brazil. 

* See the Top 20 best-selling brands and Top 140 models by clicking on the title *

Another very tough month for the Brazilian new car market still firmly held back by recession. Volumes are down 23% year-on-year in March to 173.275 units, pulling the first Quarter result down a depressing 28% to 465.056 units. Chevrolet confirms it is the new leader in town: its 27% drop to 26.986 sales is a better hold than followers Fiat (-37%) and Volkswagen (-35%). Hyundai holds onto an outstanding 4th position overall with a round 10% market share, distancing Toyota (9.8%) and Ford (8.9%). Thanks to sales down just 4%, Nissan remains 9th above Jeep, still and by far the best performing manufacturer in Brazil – up 14-fold on March 2015 – thanks to the kick start of the Renegade’s local production. Peugeot impresses also with sales up 27%, as does Audi at +12%.

Honda HR-V Brazil March 2016. Picture courtesy Honda HR-V is the 4th best-selling model in Brazil in March, its highest ranking ever here. 

The Chevrolet Onix is the best-selling nameplate in the country for the 8th consecutive month, managing an incredible 28% year-on-year gain to 12.192 units and 7% share, flanked by the Hyundai HB20 also very impressive with volumes up 15% to 6% share. The Ford Ka (-11%) rounds up the podium but the hero of the month is the locally produced Honda HR-V, up 154% on March 2015 to a record 4th place overall with 6.059 sales. The HR-V now dominates the Brazilian SUV segment, towering above the Jeep Renegade (4.284), Ford Ecosport (2.327) and Renault Duster (2.187).

Fiat Mobi Brazil March 2016. Picture courtesy Mobi. Picture courtesy 

The Fiat Strada (-46%), Palio (-49%) and Uno (-54%) all suffer greatly, but the Italian brand is banking on two newcomers with great potential: the Toro pickup slices in February ranking in two to brilliantly break into the Top 20 at #19 with 3.080 units. This means the Toro is now Brazil’s third best-selling pick-up below the Strada (5.357) and Toyota Hilux (3.442) and just above the VW Saveiro (3.040). Fiat’s new minicar, the Mobi, lands at #108 wit 94 pre-sales as the nameplate’s launch is slated for April 13 with an estimated sub-US$ 8.000 starting price. Fiat is not positioning the Mobi below the Uno, rather as a youthful alternative similar to what Volkswagen did with the Gol when launching the Up – with disastrous consequences. The Mobi should rise up the ranking fast, or else Fiat will find itself in as much of a precarious situation in Brazil as VW currently is.

Previous month: Brazil February 2016: Onix leads, HR-V and Toro take off

One year ago: Brazil March 2015: Fiat Strada and Chevrolet Onix on top

Full March 2016 Top 20 brands and Top 140 models below.

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