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Sweden January-February 2016: Kia and Mazda shine in record market

Kia Sportage Sweden February 2016The new Kia Sportage ranks 7th overall in Sweden in February. 

* See the Top 35 best-selling brands and Top 230 All-models by clicking on the title *

Today we update two months at once for Sweden. Building on a record year in 2015, the Swedish new car market starts with a bang and posts its best January ever at 21.648 registrations, up 6% year-on-year. Volvo leads the way at 18.1% share above Volkswagen at 16.4% and Audi up 15% to 6.9%. Kia gains 33% in 5th place, outselling Toyota (-12%) with other great performers including Nissan (+42%), Mazda (+100%), Opel (+56%), Honda (+49%) and Seat (+60%). Model-wise, below the Volvo V70 (7.9% share) and VW Golf (5.7%), the VW Passat (-12%), Volvo S/V60 (-17%) and XC60 (-18%) all take a hit, allowing the Volvo V40 up to #5 and the VW Polo (+63%) up to #6 vs. #16 in 2015. The Toyota Auris (+51%), Nissan Qashqai (+65%) and Kia Cee’d (+26%) also shine inside the Top 10, with the Kia Sportage up 68% at #13. The new generation Volvo XC90 ranks 16th this month, its best ranking so far at home.

Mazda CX-3 Sweden February 2016The CX-3 helps Mazda sales up 81% so far in 2016.

February marks the 26th consecutive month of growth for Swedish new car sales, doing even better than in January with a 13% surge to 26.869 registrations, the 2nd best-ever January score. This lifts the year-to-date total up 10% to 48.517 units. Brand-wise, Volvo is up 18% to a strong 20.9% share whereas Volkswagen is down 1% to 14.1%. BMW (+16%) and Kia (+44%) follow, both beating the market. Audi (+29%), Ford (+25%), Renault (+23%), Mazda (+71%) and Seat (+42%) also do so. In the models ranking, the Volvo V70 improves to 9% share, followed by the VW Golf (5%) and Passat (4.6%) with the Volvo V40 gaining one more spot to #4. The Kia Sportage leaps up to #7 overall, Audi places the A4 (#9) and A3 (#10) inside the Top 10, the Skoda Fabia is up 9 ranks to #13 and the Volvo XC90 remains inside the Top 20. The Saab 9-3 makes a timid reappearance in its home charts with two lonely sales.

Previous post: Sweden Full Year 2015: Volvo XC60 snaps first podium, record market

One year ago (Jan): Sweden January 2015: VW Passat back on podium, BMW 5 Series up to #7

One year ago (Feb): Sweden February 2015: VW Passat above 7% market share at #2

Full January and February 2016 Top 35 brands and Top 230 All-models below.

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