Monaco Full Year 2015 (brands): Porsche just under 10% share at #3

March 1, 2016
Matt Gasnier

Porsche 918 Spyder – Porsche holds 9.6% of the Monaco market in 2015. Picture courtesy Gaetan D.

* See the Top 50 All-brands by clicking on the title *

Exclusive to BestSellingCarsBlog, for the fourth year in a row we can share with you official new car sales data for the Principality of Monaco, nestled within the French Riviera but displaying extravagant purchase patterns due to the wealth of its inhabitants, making for unique popular brands and models. The brands ranking comes first, detailed models ranking will follow shortly. New car sales in Monaco are up a stunning 17% year-on-year to 2.867 registrations. The podium is unchanged on a year ago: Mercedes (+15%) leads the way with 15.8% share, followed by Audi at 12.6% (+26%) and Porsche at 9.6% (+27%). That is correct: Porsche holds almost 10% of the nation’s car sales in 2015…

Ferrari La Ferrari – Ferrari ranks #14 in Monaco in 2015. Picture courtesy Nicolas Speck

Below, Land Rover (+37%) and Smart (+136%) vastly improve their ranking to #4 and #5 respectively, knocking down BMW (+5%) and Volkswagen (-11%). Bentley gains 26% to rank #11 overall, Ferrari is up 11% but down two spots to #14, Maserati is up 22% to #19, Rolls-Royce up 30% to #21, McLaren is stable at #28 above Aston Martin (-14%) while Lamborghini gains 67% to #32. No Bugatti were sold in Monaco in 2015, but this should change in 2016 with the arrival of the Chiron.

Rolls-Royce Wraith – Rolls-Royce Monaco sales are up 30% in 2015. Picture courtesy effeNovanta

Among ‘normal’ brands, notice Fiat up 39% to #10, Ford up 22% to #16, Jeep up 28% to #18 and Suzuki up 88% to #22. Tesla is up 240% to #27 with 17 deliveries. Although Monaco is technically in France, there are no French carmaker dealerships in the Principality, so all French cars sold in Monaco were bought in France but registered here. There weren’t many anyway: Peugeot (-21%) and Renault (+33%) each sell 65 units while Citroen (-18%) registered 31 cars.

The Chiron should allow Bugatti to return into the Monaco sales charts in 2016.