Madagascar Full Year 2015: Toyota holds off Hyundai for #1

March 22, 2016
Matt Gasnier

Great Wall is the only Chinese carmaker in the Top 10 this year.

* See the Top 10 best-selling brands in Antananarivo by clicking on the title *

As is traditionally the case for Madagascar, only car sales statistics for the capital city Antananarivo are available, however these account for 95% of the country’s new car sales. In 2015 the market is down 5% to 2.314 registrations, and once again dominated by Toyota at 10% share, but its followers were particularly aggressive this year: Hyundai is up 28% to 8.9% share and was market leader over the 2nd Quarter while Mitsubishi is up 10% to 8.6% and topped the sales charts in both Q1 and Q4.

Renault is up 25% to 4th place but is king of the used car market.

Renault, up a splendid 25% to 4th place overall with 8.6% of the market, is the king of used cars which still form the majority of sales in Madagascar thanks to the 4L, an eternal favourite here. Decades-old Mercedes models now rank #2 in the used sales charts. Chinese carmakers have managed to make their mark in Madagascar, but if in 2014 both Hawtai (#7) and JAC (#10) were in the Top 10, this time it’s only Great Wall (#9), whose Wingle participated in the Madagascar Rally Championship (pictured above).

Renault 4L in Madagascar. Picture Maurits Vermeulen