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Russia November 2015: Hyundai Solaris #1, Lada Vesta lands in Top 20

Lada Vesta Russia November 2015. Picture courtesy zr.ruThe Lada Vesta has made its entrance in the Russian sales charts.

* See the Top 50 All-brands and Top 25 models by clicking on the title *

Persisting recession in Russia, partly triggered by the Ukraine-related economic sanctions imposed to the country, has seen the ruble crumble down 23% against the dollar in the past year, inflation rise up and household purchasing power implode. The Russian new car market has only seen two months of growth in the past 34 and posts in November its 11th consecutive year-on-year decline – its steepest so far in 2015 – at -43% to just 131.572 units vs. 229.432 a year ago. The combined effect of an unusually strong result in November last year when consumers rushed to buy a car and get ahead of widely – and rightly – anticipated new year price increases has made the decline even sharper this month. Lada (-29%) and Kia (-32%) gain marginal share by losing less ground than the market but Hyundai is the real winner with sales down just 7% and a market share going from 7% a year ago to 11.5% this month.

Cadillac Escalade Russia November 2015. Picture courtesy zr.ruCadillac is one of only 3 carmakers to gain ground year-on-year in the Top 40.

Below, Renault (-46%), Toyota (-53%) and Nissan (-53%) lose share while Volkswagen (-32%) and Skoda (-39%) gain some, showing no particular impact from its emission scandal. Lifan (+3%), Brilliance (+4%) and Cadillac (+21%) are the only Top 40 carmakers to post positive results in November, while Daewoo (-13%), Audi, UAZ (-18%), Lexus (-23%), Mercedes and Porsche (-24%) post relatively limited declines. On the other hand Mitsubishi (-74%), Citroen (-78%), Peugeot (-79%), Chery (-80%), Suzuki (-81%), Jeep (-87%), Honda (-90%), Ssangyong (-91%) and Great Wall (-94%) all but disappear. Chevrolet (-71%) and Opel (-92%) will actually withdraw from the Russian market from 2016 onwards so their respective declines are logical. But there are bigger events unfolding in the models ranking…

Ssangyong Actyon Russia November 2015. Picture courtesy zr.ruSsangyong is down 91%. 

One year ago, the Kia Rio send shockwaves through the Russian market: for the first time since the first Lada model hit dealerships of the then-USSR in 1970, a foreign model managed to top the monthly sales ranking in Russia: the Rio historically outsold the Lada Granta with 10.834 sales vs. 10.520. In the space of just one year, a foreign model dominating Russian car sales has become all too common. If the Kia Rio may not have managed to repeat its win, the Hyundai Solaris took charge no less than 7 times in the past 11 months. In November, the Solaris lodges a 5th consecutive month in pole position, even gaining 13% year-on-year to almost double its market share from 4.4% a year ago to a record 8.7% this month, and also delivering an all-time high monthly volume of 11.462.

Hyundai Solaris Russia November 2015. Picture courtesy zr.ruFifth consecutive month at #1 for the Hyundai Solaris in Russia. 

The advantage the Solaris has over the Granta in November (2.462 sales) is greater than the gap that separates it from the year-to-date pole position (2.144) with the Solaris adding up to 106.509 units after 11 months vs. 108.653 for the Granta. The past five months are clearly to the advantage of the Solaris with a monthly average of 10.561 sales vs. 9.016 for the Granta, yet it would need to beat that average to be able to finish the year #1. Mathematically and theoretically, the Solaris could indeed edge past the Granta in-extremis during the last few days of the year and post a historical annual foreign win in Russia, something that has never happened since records began 45 years ago. It remains to be seen however whether Lada will let that happen, may it cost a few anticipated registrations to secure the title to Russian ground.

Lada Vesta Production Lada Vesta Vladimir PutinLada Vesta production started last September, Vladimir Putin tried it in October.

One element going against the Granta is Lada now focussing its energy on its “renaissance” models: the Vesta compact sedan and the XRAY crossover. A brand new model is a rare occurrence for Lada: the last one was the Granta almost four years ago in January 2012 – the Largus, launched in July 2012, is in fact a rebadged Dacia Logan MPV – so two at once is a momentous even for the Russian carmaker. The Vesta, unveiled as a concept in August 2014, is the first Lada to be launched only 12 months after concept. Production kick-started as announced on September 25 in Izhevsk, 1.200 km east of Moscow, with 60% of components produced in another plant (Togliatti).

Lada Vesta back Russia November 2015. Picture courtesy zr.ruLada Vesta

Sales of the Vesta officially started on November 25 but pre-sales to dealerships allowed the nameplate to make its grand entrance within the Russian Top 20 this month at #19 with 1.748 units. The Vesta starts at 514k Rubles (US$ 7.400) for the Classic trim, but will initially only be available in Comfort (570k Rub – $8.200) and Luxe (608k – $8.800) in 60 dealerships in 25 cities across the country for now. This makes the Vesta the most expensive Lada on sale, with the Priora starting at 420k Rub, the 4×4 at 395k Rub and the Granta at 312k Rub. See more detail on Lada pricing here. It also positions the Vesta full frontal agains the Solaris and Rio with larger dimensions. The Lada XRAY crossover, based on the Renault Sandero, will also enter the sales charts imminently.

Toyota Land Cruiser 200 Russia November 2015. Picture courtesy zr.ruFirst ever Russian Top 20 ranking for the Toyota Land Cruiser 200 in Russia.

In other models news, the VW Polo is up a brilliant 15% in 4th place, the Lada Priora shoots back up 9 spots on last month to #9 despite sales down 33% year-on-year, the Skoda Rapid is up five ranks to break its Russian ranking record at #11 (previous best: #13 last April), the Kia Sportage is up 7 to #13, the Toyota Land Cruiser 200 makes a second ever appearance inside Russia’s Top 25 after landing at #21 in March, reaching a best-ever #20 thanks to stable sales at 1.744 units and the VW Jetta posts its first Top 25 ranking of the year at #25.

Previous post: Russia October 2014: Now with Top 310 All-models (BSCB Exclusive)

Previous month: Russia October 2015: Hyundai Solaris holds onto lead, market down 39%

One year ago: Russia November 2014: Shock: Kia Rio first foreign model #1

Full November 2015 Top 50 All-brands and Top 25 models below.

Russia November 2015 – models:

Note this ranking does not include LCVs such as the GAZ Gazelle.

PosModelNov-15%/14Oct2015%/14PosFY14
1Hyundai Solaris11,4628.7%13%1106,5097.3%1%22
2Lada Granta9,0006.8%-14%2108,6537.5%-22%11
3Kia Rio8,2536.3%-24%388,9206.1%5%33
4VW Polo4,7323.6%15%440,7472.8%-22%48
5Renault Duster4,3123.3%-38%538,6252.7%-44%54
6Renault Logan3,2082.4%-55%637,7542.6%-30%67
7Lada Largus3,1222.4%-51%935,9282.5%-41%76
8Chevrolet Niva2,9932.3%-31%828,3501.9%-23%1011
9Lada Priora2,6782.0%-33%1825,8491.8%-39%139
10Renault Sandero2,3941.8%-29%727,5751.9%-17%1114
11Skoda Rapid2,3331.8%-16%1622,2681.5%25%1634
12Lada 4×42,2761.7%-41%1132,5412.2%-15%912
13Kia Sportage2,1721.7%-35%2018,4201.3%-32%2119
14Lada Kalina2,0731.6%-56%1034,0842.3%-43%85
15Nissan Almera2,0581.6%-41%2124,0771.7%-43%1410
16Toyota RAV41,9191.5%-60%2823,6911.6%-31%1513
17Nissan X-Trail1,8971.4%-47%1518,4341.3%-17%2027
18Toyota Camry1,7561.3%-26%1427,3071.9%-9%1217
19Lada Vesta1,7481.3%new1,7480.1%new120
20Toyota Land Cruiser 2001,7441.3%0%349,3240.6%n/a3643
21UAZ Patriot1,7311.3%-23%1317,7531.2%-4%2233
22Skoda Octavia1,5661.2%-46%1919,9141.4%-40%1815
23Datsun on-DO1,5061.1%-62%3122,0681.5%250%1750
24Kia Cee’d1,4041.1%-45%2217,6271.2%-35%2320
25VW Jetta1,3121.0%-48%3210,6410.7%n/a3027
n/aMazda CX-51,2110.9%n/a2316,1781.1%-25%2425
n/aHyundai ix351,2000.9%-64%1218,5611.3%-41%1916
n/aMitsubishi Outlander7770.6%-79%1714,7341.0%-40%2522

Russia November 2015 – brands:

PosBrandNov-15%/14Oct2015%/14PosFY14
1Lada21,58016.4%-29%1245,63416.9%-30%11
2Hyundai15,10111.5%-7%3148,63110.2%-10%24
3Kia14,12510.7%-32%2148,28510.2%-16%32
4Renault10,3347.9%-46%4108,4777.5%-38%43
5Toyota7,5725.8%-53%686,9726.0%-40%56
6Volkswagen7,5575.7%-32%570,4634.8%-38%77
7Nissan7,2885.5%-53%782,6905.7%-42%65
8Skoda4,6633.5%-39%1050,4163.5%-36%89
9UAZ4,6373.5%-18%842,4152.9%0%1115
10GAZ4,3583.3%-35%946,0933.2%-25%1011
11Ford3,5692.7%-46%1134,0772.3%-40%1312
12Mercedes3,2512.5%-24%1338,7972.7%-14%1216
13Chevrolet3,0722.3%-71%1246,3993.2%-58%98
14BMW2,2571.7%-28%1725,3491.7%-18%1618
15Datsun2,2001.7%-45%2129,3462.0%365%1534
16Audi2,1891.7%-18%1623,3101.6%-25%1819
17Mitsubishi2,0031.5%-74%1433,1422.3%-51%1410
18Mazda2,0021.5%-56%1525,1821.7%-42%1714
19Lifan1,9011.4%3%1812,5780.9%-36%2221
20Lexus1,6531.3%-23%2218,0381.2%2%2027
21Daewoo1,6341.2%-13%1918,7531.3%-47%1917
22Geely1,0020.8%-37%2010,4850.7%-35%2328
23Land Rover9650.7%-50%2310,4500.7%-45%2422
24Volvo8500.6%-33%246,8070.5%-51%2631
25Mercedes Vans5980.5%-54%257,4730.5%-8%2535
26Opel4730.4%-92%2615,9271.1%-73%2113
27Volkswagen Vans4650.4%-55%295,0730.3%-56%3133
28Infiniti4570.3%-44%335,0120.3%-32%3236
29Subaru3980.3%-79%286,2370.4%-58%2730
30Suzuki3920.3%-81%275,8160.4%-66%2826
31Porsche3600.3%-24%304,8290.3%20%3439
32Peugeot3200.2%-79%345,2110.4%-73%2923
33Citroen3140.2%-78%325,1200.4%-71%3025
34Chery2790.2%-80%314,5870.3%-70%3529
35Fiat2600.2%-62%353,4350.2%-49%3738
36SsangYong1990.2%-91%414,9340.3%-78%3320
37Honda1980.2%-90%364,3570.3%-77%3624
38Dongfeng1630.1%new371,1270.1%new41
39Brilliance1380.1%4%391,0280.1%58%4249
40Cadillac1310.1%21%409350.1%-20%4344
41Jeep950.1%-87%381,9210.1%-73%3937
42Mini940.1%-47%431,2550.1%-18%4041
43Changan920.1%-2%455680.0%-43%4645
44Jaguar690.1%-44%449000.1%-40%4443
45Great Wall680.1%-94%423,1490.2%-78%3832
46Isuzu660.1%-41%485600.0%-3%4750
47Acura570.0%-65%476700.0%-18%4546
48Haima520.0%-42%463110.0%-60%4948
49Smart310.0%-18%504410.0%34%4853
50BAW230.0%-56%493080.0%-70%5047
51JAC80.0%-77%521450.0%-62%5152
52Chrysler40.0%-20%53410.0%-62%5354
53Alfa Romeo40.0%-33%51390.0%-52%5456
54Foton10.0%-50%54180.0%-71%5559
55Seat00.0%-100%470.0%-97%5242

Source: AEB

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