Media post: Subaru Sets Annual Sales Record with a Month to Go

It’s a good time to be full of innovation.

The vehicles they sell are slightly quirky. Their designs are a little off the wall. Their technologies are on the forefront and innovative. Apparently it’s a winning combination.

Record-setting Numbers

Subaru of America has once again seen an increase in month of year-over-year sales, meaning this November’s sales beat the sales numbers from November 2013. Last year’s November sales were 45,273 units while November 2014’s total is 46,070. It’s an increase of 2 percent which may not seem like much, but consider that now the Japanese carmaker has set that same record 48 times consecutively. That sounds like a recipe that others might just want to duplicate.

Eighth Year of Sales Growth

Year-to-date sales are also hugely on the rise with 526,401 vehicles hitting the streets to this point of 2014. That number is up 14 percent from last year. Not only does that number represent massive increases but it also tips Subaru’s sales over last year’s record-setting numbers. In eleven months of 2015 Subaru has rolled more vehicles than in the full twelve months of 2014. It marks the company’s eighth year of sales growth and its seventh consecutive sales record.

Tipping the scales in Subaru’s favor is the Impreza – perhaps Subaru’s most recognizable model — whose sales put up a whopping 90 percent increase over last November’s numbers. Impreza models of all kinds are featured on car blogs such as GearHeads, with an ever-increasing following – so it appears by the numbers. Contributing to a strong increase were the Crosstrek with 17 percent more units sold than the previous November.