Mexico 1st Half 2015: Nissan surfs on record wave, Hyundai in Top 10

The all-new X-Trail helps push Nissan up 26% so far this year in Mexico.

* NOW UPDATED with the Top 40 brands and Top 240 models by clicking on the title *

It’s an extraordinary year for the Mexican new car market so far: up a stunning 22% or 109.000 units on 2014 over the First Half to an all-time record of 609.825 registrations. The previous H1 record dated from 2006 at 533.596 units, a full 14% below this year’s score… Uncontested leader Nissan has been regularly outpacing the market with sales up a gargantuan 26% year-on-year over the period to 160.579 and 26.3% share, nearly one percentage point above its level a year ago. Chevrolet is also strong at +23% to 116.251 units, above Volkswagen (+10%), Ford (+13%) and Toyota (+22%). Below, Honda (+34%), Mazda (+51%), Ram (+59%) and Mitsubishi (+54%) all frankly outperform the market while Hyundai manages to rank inside the Top 10 for only its 2nd full half-year thanks to a cool 11.004 units and 1.8% share, already above such established manufacturers as Renault, Audi, Suzuki and BMW.

VW Vento Mexican sales are up 70% so far in 2015.

The Chevrolet Aveo keeps the lead of the models sales charts but under-performs at +19%, resulting in a slightly lower 5.8% market share, same story for the Nissan Versa at #2 (+22%). Reversely, the VW Vento – aka VW Polo Sedan – advances 70% to land on the podium in third position with 27.500 deliveries, marking the death of the VW Clasico, #5 last year and now #26. Even the Nissan Tsuru manages to gain ground year-on-year at #4 (+11%), but is now threatened by the Nissan March (+58%) and Chevrolet Spark (+36%).

The Dodge Attitude ranks inside the Mexican Top 30 so far this year.

The Mazda3 more than doubles its sales now that it is assembled locally and breaks into the Top 10, the Chevrolet Matiz is up 84% to #11, the Nissan X-Trail shoots up to #13 with almost 12.000 sales thanks to the new model and the Chevrolet Trax is also getting closer to a historical Top 10 ranking at #14 and +35%. Further down, the Ram Pickup enters the Mexican Top 20 thanks to sale up 69%, the Hyundai Grand i10 leaps up to #25, the Honda City is up 109% to #28 and the Dodge Attitude – aka Mitsubishi Attrage – lands directly at #29. Notice also the Honda HR-V at #43, the VW Golf at #45, Mitsubishi Mirage at #59 and Renault Logan at #66.

Previous post: Mexico June 2015: Sixth consecutive monthly all-time record

Q1 2015 update: Mexico 1st Quarter 2015: Mazda3 breaks into Top 10

FY 2014 update: Mexico Full Year 2014: Chevrolet Aveo leads, VW Vento shines, Hyundai lands

One year ago: Mexico June 2014: Nissan Versa threatens Chevrolet Aveo for top spot

Full H1 2015 Top 40 brands and Top 240 models vs. Full H1 2014 figures below.