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Indonesia 1st Half 2015: Pickups winners in market down 18%

Daihatsu Gran Max Pickup Indonesia June 2015. Picture courtesy abruk.comThe Daihatsu Gran Max Pikap is up 24% and 3 spots to 2nd place overall.

* NOW UPDATED with the Top 125 best-selling models – Click on title to see *

After four four consecutive record years between 2010 and 2013 when the record annual tally doubled from 603.774 sales (2008) to 1.229.902 (2013), the Indonesian new car market marked a pause in 2014 at -2% and so far 2015 is looking rather nightmarish with sales down a harsh 18% over the first 6 months to just 525.479. Traditionally the staple of the Indonesian car landscape, MPVs are hit particularly hard with the Toyota Avanza down 30% – albeit staying in pole position by far, the Daihatsu Xenia down 16%, Toyota Kijang Innova down 28%, Suzuki Ertiga down 38% and the Honda Mobilio down a horrendous 55%. The Low Cost Green Cars do not fare much better: although remaining in third place overall, the Toyota Agya is down 21% while its town the Daihatsu Ayla is down 26% to #8.

Honda HR-V Indonesia January 2015. Picture courtesy Honda HR-V ranks 9th so far in Indonesia in 2015.

In fact, preventing the market from sliding further down are light pickups: more frequent in rural areas away from bustling mega-cities or touristy spots. The Daihatsu Gran Max Pikap is even up 24% on a year ago to gain 3 spots and land in 2nd place overall with 32.500 sales and the Suzuki Carry Pikap is up 2% to #4. New for 2015, the Honda HR-V arrives at a brilliant 9th spot with over 16.000 sales, however the hype seems to have passed already: it is down to #15 in June.

Toyota Limo Taxi Indonesia 2014. Picture courtesy pandawataksiThe Toyota Limo Taxi makes its first official appearance in the Indonesian ranking.

Notice also the Honda Brio Satya up 30% to #11, the Toyota Yaris up 5% to #15 and the Datsun GO+ at #16. Just outside the familiar Top 20, the Nissan X-Trail jumps up from #34 in FY 2014 to #22, the Toyota Limo Taxi – a low-cost Vios tailored for taxi use – officially appears in the Indonesian ranking for the first time at #33 and just under 3.000 deliveries, the Mazda2 leaps up 12 spots on 2014 to #36 and the Ford Ecosport already drops 7 to #42. In the luxury aisle, the Mercedes C-Class dominates at #47 above the BMW 3 Series (#62) and Mercedes E-Class (#65).

Previous post: Indonesia June 2015: Honda Mobilio and Toyota Innova recover

FY 2014 update: Indonesia Full Year 2014: Toyota Avanza resists Honda Mobilio assault

One year ago: Indonesia June 2014: Honda Mobilio above 10,000 sales again

Full H1 2015 Top 125 models Ranking Table vs. Full H1 2014 figures below.

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